Rascasse Audience Intelligence

Maluma (singer) Audience in Germany

A data profile of the people who buy, follow and care about Maluma (singer) in Germany — modelled from more than twelve digital signal sources. Maluma (singer) has an estimated audience of 320,429 people in Germany.

#2among Reggaeton in Germany#3469among Person in Germany#2079in Music & Radio

The average Maluma (singer) fan in Germany is 31.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Shakira, Bad Bunny, Jennifer Aniston, with strongest over-indexing on Shakira (19.35× the country average).

Demographically, the Maluma (singer) audience skews balanced with an average age of 31.0, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Maluma (singer) fan in Germany is balanced, around 31.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Shakira.

Category: Music & Radio · Type: Person · Subtype: Reggaeton

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Maluma (singer) profile in Germany.

Audience size
320K
in Germany
Gender
48.3%♀
51.7% male
Age
31.0
average years
Country rank
#16530
Person in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Maluma (singer) fans

48.3% are female, 51.7% are male, average age 31.0.

Fig. 02

Gender split

48.3%
Female
51.7%
Male
Demographic split for Maluma (singer) audience in Germany
MetricValue
Female48.3%
Male51.7%
Average age31.0
Estimated audience size320,429
Fig. 03

Age distribution

Ø 31.0
average years
Age distribution of the Maluma (singer) audience in Germany
Age bracketShare%
16-1944%
20-2921%
30-3915%
40-4912%
50+8%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Maluma (singer) audience comes from Germany.

Worldwide audience distribution share by country for Maluma (singer)
CountryShare
United States26.1%
Spain10.9%
Mexico10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Maluma (singer) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Maluma (singer) fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~70K1.49×
02Bayern~80K1.48×
03Hamburg~10K1.45×
04Hessen~40K1.43×
05Nordrhein-Westfalen~100K1.41×
06Berlin~20K1.27×
07Bremen~3K1.09×
08Rheinland-Pfalz~20K1.03×
09Saarland~4K0.98×
10Niedersachsen~30K0.89×
11Schleswig-Holstein~9K0.79×
12Sachsen~10K0.66×
13Brandenburg~7K0.66×
14Thüringen~5K0.65×
15Sachsen-Anhalt~5K0.60×
16Mecklenburg-Vorpommern~4K0.59×
Fig. 06

Affinity by region

Affinity by region — Maluma (singer), Germany
0.59×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Maluma (singer) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Maluma (singer) audience
#·InterestCategoryAffinity×
01Daddy YankeeMusic & Radio24.00×
02Marc AnthonyMusic & Radio21.26×
03MKMusic & Radio20.53×
04Becky GMusic & Radio20.42×
05KaRoL GMusic & Radio19.96×
06ShakiraMusic & Radio19.35×
07RosalíaMusic & Radio19.07×
08Bad BunnyMusic & Radio18.56×
09Enrique IglesiasMusic & Radio16.73×
10Bachata (dance)Music & Radio16.53×
11Jennifer AnistonMovies & TV13.65×
12Salsa (dance)Music & Radio11.70×
13Jennifer LopezMusic & Radio11.45×
14Maquillaje ProfesionalBeauty & Wellness10.26×
15Moda FemininaFashion & Accessoires7.44×
16ReggaetonMusic & Radio7.15×
17Harry PotterMovies & TV2.29×
18Borussia DortmundSports2.04×
19dB’sMusic & Radio1.77×
20FIFA World CupSports1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Maluma (singer) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Maluma (singer) audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.29×
Early Adopter MentalityPOWER1.27×
Design AffinityPREMIUM1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Maluma (singer) audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.15×
CreativityOPEN0.36×
PatriotismCONSERVATISM0.40×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Maluma (singer) have in Germany?

Maluma (singer) has an estimated audience of 320,429 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Maluma (singer) fans?

48.3% of Maluma (singer) fans are female, 51.7% are male, with an average age of 31.0 years.

03

Which brands do Maluma (singer) fans like most?

Maluma (singer) fans show strongest brand affinity for Shakira (19.35×), Bad Bunny (18.56×), and Jennifer Aniston (13.65×) over the country average.

04

Where do Maluma (singer) fans live in Germany?

Maluma (singer) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Maluma (singer) fans also like?

Beyond Maluma (singer) itself, the audience over-indexes on Bad Bunny (18.56×), Jennifer Aniston (13.65×), Jennifer Lopez (11.45×), and Rosalía (19.07×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Reggaeton audiences in Germany

See Maluma (singer) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Maluma (singer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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