Maluma (singer) Audience in Germany
Maluma (singer) has an estimated audience of 323,930 people in Germany. 48.3% are female, 51.7% are male, average age 31.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bad Bunny, Shakira, MK, Jennifer Aniston, Jennifer Lopez.
The average Maluma (singer) fan in Germany is 31.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bad Bunny, Shakira, MK, with strongest over-indexing on Bad Bunny (18.56× the country average). Demographically, the Maluma (singer) audience skews balanced with an average age of 31.0, and over-indexes on personality traits such as Sustainability, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Reggaeton
Demographics of Maluma (singer) fans
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 31.0 |
| Estimated audience size | 323,930 |
Audience persona
The typical Maluma (singer) fan in Germany is balanced, around 31.0 years old, with strong Sustainability tendencies and a notable affinity for Bad Bunny.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 108,295 | 1.53× |
| Bayern | 84,951 | 1.63× |
| Baden-Württemberg | 69,471 | 1.57× |
| Hessen | 37,184 | 1.51× |
| Niedersachsen | 27,790 | 0.88× |
| Berlin | 19,464 | 1.34× |
| Rheinland-Pfalz | 16,420 | 1.01× |
| Hamburg | 11,076 | 1.51× |
| Sachsen | 9,090 | 0.57× |
| Schleswig-Holstein | 8,527 | 0.73× |
| Brandenburg | 5,589 | 0.56× |
| Thüringen | 4,051 | 0.49× |
| Saarland | 3,727 | 0.94× |
| Sachsen-Anhalt | 3,179 | 0.38× |
| Bremen | 2,911 | 1.05× |
| Mecklenburg-Vorpommern | 1,805 | 0.29× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bad Bunny | 18.56× | Music & Radio |
| Shakira | 19.35× | Music & Radio |
| MK | 20.53× | Music & Radio |
| Jennifer Aniston | 13.65× | Movies & TV |
| Jennifer Lopez | 11.45× | Music & Radio |
| Bachata (dance) | 16.53× | Music & Radio |
| Rosalía | 19.07× | Music & Radio |
| Salsa (dance) | 11.7× | Music & Radio |
| Enrique Iglesias | 16.73× | Music & Radio |
| Euphoria | 3.45× | Movies & TV |
| Borussia Dortmund | 2.04× | Sports |
| Moda Feminina | 7.44× | Fashion & Accessoires |
| Harry Potter | 2.29× | Movies & TV |
| Daddy Yankee | 24× | Music & Radio |
| Reggaeton | 7.15× | Music & Radio |
| Maquillaje Profesional | 10.26× | Beauty & Wellness |
| Marc Anthony | 21.26× | Music & Radio |
| KaRoL G | 19.96× | Music & Radio |
| Gala | 2.53× | News |
| Latin pop | 6.78× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.47 |
| Urban Lifestyle | OPEN | 1.4 |
| Price Sensitivity | PREMIUM | 1.28 |
| Luxury Orientation | PREMIUM | 1.24 |
| Individualism | JOY | 1.2 |
| Sports Activity | POWER | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.3% |
| Spain | 10.9% |
| Mexico | 10.1% |
See Maluma (singer) audiences in other countries
More Reggaeton audiences in Germany
- Mavado (singer) (311,089)
- Nicky Jam (178,392)
- Manu Chao (146,949)
- Don Omar (127,017)
- Wizkid (musician) (108,086)
Frequently asked questions
How many fans does Maluma (singer) have in Germany?
Maluma (singer) has an estimated audience of 323,930 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Maluma (singer) fans?
48.3% of Maluma (singer) fans are female, 51.7% are male, with an average age of 31.0 years.
Which brands do Maluma (singer) fans like most?
Maluma (singer) fans show strongest brand affinity for Bad Bunny (18.56×), Shakira (19.35×), and MK (20.53×) over the country average.
Where do Maluma (singer) fans live in Germany?
Maluma (singer) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 108,295), Bayern (reach 84,951), and Baden-Württemberg (reach 69,471). These three regions account for the largest share of the active audience.
What other brands do Maluma (singer) fans also like?
Beyond Maluma (singer) itself, the audience over-indexes on Shakira (19.35×), MK (20.53×), Jennifer Aniston (13.65×), and Jennifer Lopez (11.45×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Maluma (singer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.