Maluma (singer) Audience in United States

Maluma (singer) logo

Maluma (singer) has an estimated audience of 3,032,881 people in United States. 54.1% are female, 45.9% are male, average age 32.1. Top regions: California, Texas, Florida. Top brand affinities: Real Madrid C.F., Maquillaje Profesional, Harry Potter, FIFA World Cup, KPop Demon Hunters.

The average Maluma (singer) fan in United States is 32.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Real Madrid C.F., Maquillaje Profesional, Harry Potter, with strongest over-indexing on Real Madrid C.F. (2.82× the country average). Demographically, the Maluma (singer) audience skews balanced with an average age of 32.1, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Reggaeton

Demographics of Maluma (singer) fans

Demographic split for Maluma (singer) audience in United States
MetricValue
Female54.1%
Male45.9%
Average age32.1
Estimated audience size3,032,881

Audience persona

The typical Maluma (singer) fan in United States is balanced, around 32.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Real Madrid C.F..

Top regions in United States

Top regions ranked by reach for Maluma (singer) in United States
RegionReachAffinity
California716,6392.15×
Texas557,4502.14×
Florida473,3092.31×
New York280,0281.65×
Illinois158,6001.57×
New Jersey124,6711.62×
Arizona112,5381.82×
Georgia103,5181.11×
North Carolina96,4821.06×
Virginia85,8751.16×
Pennsylvania85,5750.84×
Massachusetts69,9181.17×
Washington61,7741.02×
Maryland59,1721.13×
Colorado56,7561.19×
Ohio55,4890.59×
Michigan52,2750.66×
Nevada51,8851.77×
Tennessee49,2500.81×
Indiana42,5570.77×
Connecticut39,7581.31×
South Carolina36,4780.8×
Wisconsin33,2880.73×
Louisiana31,9260.82×
Minnesota31,7530.73×
Utah31,4441.16×
Missouri31,3360.64×
Oregon30,6330.88×
Oklahoma30,2300.9×
Alabama29,7810.7×
New Mexico25,4171.67×
Kentucky24,6400.65×
Kansas20,8930.87×
Arkansas18,1110.72×
Iowa16,3110.65×
Nebraska13,7580.9×
Hawaii13,2841.02×
Mississippi13,0290.52×
Washington, District of Columbia12,9061.42×
Idaho12,8250.84×
Rhode Island12,2581.27×
Delaware6,5590.78×
New Hampshire6,4380.54×
West Virginia6,1060.43×
Maine5,0310.46×
Montana4,0460.48×
Alaska3,9780.61×
South Dakota3,3960.48×
North Dakota2,7770.45×
Vermont2,5750.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Maluma (singer) audience
BrandAffinityCategory
Real Madrid C.F.2.82×Sports
Maquillaje Profesional5.99×Beauty & Wellness
Harry Potter1.73×Movies & TV
FIFA World Cup1.86×Sports
KPop Demon Hunters2.03×Movies & TV
Liga MX4.01×Sports
Salsa (dance)3.81×Music & Radio
Yahoo!ショッピング1.93×
Latin pop2.77×Music & Radio
Latin music (genre)2.6×Music & Radio
Bachata (dance)3.88×Music & Radio
Reggaeton2.38×Music & Radio
Bath and Bodyworks2.83×Shopping
Meme1.54×Internet & Social Media
Bad Bunny2.49×Music & Radio
Sephora1.73×Shopping
Twitch2.27×Games
Fashion Nova2.11×Shopping
KaRoL G5.61×Music & Radio
Yahoo!奇摩名人娛樂1.7×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Maluma (singer) audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.59
Luxury OrientationPREMIUM1.43
DIY MentalityTHRILL1.18
TravellingTHRILL1.17
Design AffinityPREMIUM1.11
Sports ActivityPOWER1.1

Worldwide distribution

Worldwide audience distribution share by country for Maluma (singer)
CountryShare
United States25.3%
Spain10.9%
Mexico10.1%

See Maluma (singer) audiences in other countries

More Reggaeton audiences in United States

Frequently asked questions

How many fans does Maluma (singer) have in United States?

Maluma (singer) has an estimated audience of 3,032,881 people in United States, concentrated in California and Texas.

What is the gender split and age of Maluma (singer) fans?

54.1% of Maluma (singer) fans are female, 45.9% are male, with an average age of 32.1 years.

Which brands do Maluma (singer) fans like most?

Maluma (singer) fans show strongest brand affinity for Real Madrid C.F. (2.82×), Maquillaje Profesional (5.99×), and Harry Potter (1.73×) over the country average.

Where do Maluma (singer) fans live in United States?

Maluma (singer) fans in United States are most concentrated in California (reach 716,639), Texas (reach 557,450), and Florida (reach 473,309). These three regions account for the largest share of the active audience.

What other brands do Maluma (singer) fans also like?

Beyond Maluma (singer) itself, the audience over-indexes on Maquillaje Profesional (5.99×), Harry Potter (1.73×), FIFA World Cup (1.86×), and KPop Demon Hunters (2.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Maluma (singer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.