Nicky Jam Audience in United States

Nicky Jam logo

Nicky Jam has an estimated audience of 2,237,169 people in United States. 54.3% are female, 45.7% are male, average age 32.0. Top regions: California, Florida, Texas. Top brand affinities: Regional styles of Mexican music, Maquillaje Profesional, Music, Bad Bunny, Sports.

The average Nicky Jam fan in United States is 32.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Regional styles of Mexican music, Maquillaje Profesional, Music, with strongest over-indexing on Regional styles of Mexican music (8.83× the country average). Demographically, the Nicky Jam audience skews balanced with an average age of 32.0, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Reggaeton

Demographics of Nicky Jam fans

Demographic split for Nicky Jam audience in United States
MetricValue
Female54.3%
Male45.7%
Average age32.0
Estimated audience size2,237,169

Audience persona

The typical Nicky Jam fan in United States is balanced, around 32.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Nicky Jam in United States
RegionReachAffinity
California452,2811.84×
Florida355,3042.35×
Texas323,2501.68×
New York221,8581.77×
Illinois104,2971.4×
New Jersey97,3261.71×
Pennsylvania85,2161.13×
Georgia77,1941.12×
North Carolina70,2921.04×
Massachusetts67,8691.54×
Arizona64,5681.41×
Virginia60,8571.12×
Maryland49,9961.3×
Ohio48,9550.71×
Washington48,6171.08×
Michigan45,8200.78×
Colorado42,0701.19×
Connecticut35,2111.57×
Nevada34,9671.62×
Tennessee34,2450.76×
Indiana30,7090.75×
Wisconsin29,2590.87×
Oregon27,8951.09×
Minnesota27,4460.86×
South Carolina26,5980.79×
Missouri25,8980.72×
Louisiana21,7300.75×
Kentucky21,0590.75×
Alabama20,5860.66×
Oklahoma19,1850.77×
Utah18,2280.91×
New Mexico14,7931.32×
Kansas13,7600.78×
Arkansas12,6850.69×
Iowa11,9840.65×
Washington, District of Columbia9,6661.44×
Mississippi9,5640.52×
Rhode Island9,3431.31×
Nebraska8,5720.76×
Idaho7,5600.67×
New Hampshire7,0960.8×
Hawaii6,9460.72×
Delaware5,9450.96×
West Virginia5,4800.53×
Maine5,1400.64×
Montana2,9380.47×
Alaska2,7460.57×
South Dakota2,4580.48×
Vermont2,3630.6×
North Dakota2,2440.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nicky Jam audience
BrandAffinityCategory
Regional styles of Mexican music8.83×Music & Radio
Maquillaje Profesional7.87×Beauty & Wellness
Music1.53×Business & Career
Bad Bunny3.96×Music & Radio
Sports1.51×Sports
Reggaeton3.41×Music & Radio
Popular music2.14×Music & Radio
Entertainment1.52×Movies & TV
Moda Feminina5.8×Fashion & Accessoires
Spanish language3.11×Politics & Society
El Palacio de Hierro7.73×Shopping
God2.02×Politics & Society
FIFA World Cup2.02×Sports
Camila Cabello9.32×Music & Radio
Macy's1.97×Shopping
Norteño (music)5.99×Music & Radio
Cuisine1.53×Food & Beverages
Deco6.57×Home & Garden
Parent1.7×Kids & Family
Bachata (dance)4.22×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nicky Jam audience
TraitClusterScore
Luxury OrientationPREMIUM2.72
LGBTQ+ IdentityOPEN2.04
Risk AppetiteTHRILL1.29
TravellingTHRILL1.24
Early Adopter MentalityPOWER1.15
Sports ActivityPOWER1.14

Worldwide distribution

Worldwide audience distribution share by country for Nicky Jam
CountryShare
United States30.2%
Spain14.3%
Mexico8.3%

See Nicky Jam audiences in other countries

More Reggaeton audiences in United States

Frequently asked questions

How many fans does Nicky Jam have in United States?

Nicky Jam has an estimated audience of 2,237,169 people in United States, concentrated in California and Florida.

What is the gender split and age of Nicky Jam fans?

54.3% of Nicky Jam fans are female, 45.7% are male, with an average age of 32.0 years.

Which brands do Nicky Jam fans like most?

Nicky Jam fans show strongest brand affinity for Regional styles of Mexican music (8.83×), Maquillaje Profesional (7.87×), and Music (1.53×) over the country average.

Where do Nicky Jam fans live in United States?

Nicky Jam fans in United States are most concentrated in California (reach 452,281), Florida (reach 355,304), and Texas (reach 323,250). These three regions account for the largest share of the active audience.

What other brands do Nicky Jam fans also like?

Beyond Nicky Jam itself, the audience over-indexes on Maquillaje Profesional (7.87×), Music (1.53×), Bad Bunny (3.96×), and Sports (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nicky Jam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.