Rascasse Audience Intelligence

Nicky Jam Audience in United States

A data profile of the people who buy, follow and care about Nicky Jam in United States — modelled from more than twelve digital signal sources. Nicky Jam has an estimated audience of 2,209,463 people in United States.

#3among Reggaeton in United States#2318among Person in United States#1430in Music & Radio

The average Nicky Jam fan in United States is 32.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Regional styles of Mexican music, FIFA World Cup 2026, Maquillaje Profesional, with strongest over-indexing on Regional styles of Mexican music (8.83× the country average).

Demographically, the Nicky Jam audience skews balanced with an average age of 32.0, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nicky Jam fan in United States is balanced, around 32.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Regional styles of Mexican music.

Category: Music & Radio · Type: Person · Subtype: Reggaeton

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nicky Jam profile in United States.

Audience size
2.2M
in United States
Gender
54.3%♀
45.7% male
Age
32.0
average years
Country rank
#13149
Person in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nicky Jam fans

54.3% are female, 45.7% are male, average age 32.0.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for Nicky Jam audience in United States
MetricValue
Female54.3%
Male45.7%
Average age32.0
Estimated audience size2,209,463
Fig. 03

Age distribution

Ø 32.0
average years
Age distribution of the Nicky Jam audience in United States
Age bracketShare%
16-1940%
20-2922%
30-3916%
40-4913%
50+9%
Fig. 04

Worldwide distribution

30.6%

of the worldwide Nicky Jam audience comes from United States.

Worldwide audience distribution share by country for Nicky Jam
CountryShare
United States30.6%
Spain12.0%
Mexico8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nicky Jam audience in United States is strongest.

Fig. 05

Top regions by affinity

Nicky Jam fans by region: top regions in United States
#RegionReachAffinity×
01Florida~400K2.52×
02Connecticut~50K2.10×
03New Jersey~100K1.89×
04New York~200K1.79×
05Texas~300K1.75×
06California~400K1.70×
07Massachusetts~70K1.66×
08Nevada~30K1.57×
09Rhode Island~10K1.48×
10Washington, District of Columbia~9K1.37×
11Arizona~60K1.35×
12Illinois~100K1.31×
13New Mexico~10K1.29×
14Maryland~50K1.28×
15Pennsylvania~90K1.17×
16Colorado~40K1.12×
17Virginia~60K1.09×
18Georgia~70K1.07×
19North Carolina~70K1.02×
20Delaware~6K1.02×
21Oregon~30K1.01×
22Washington~40K0.99×
23Utah~20K0.93×
24Wisconsin~30K0.85×
25New Hampshire~8K0.85×
26South Carolina~30K0.81×
27Minnesota~30K0.81×
28Nebraska~9K0.81×
29Kansas~10K0.79×
30Tennessee~30K0.78×
31Louisiana~20K0.78×
32Oklahoma~20K0.78×
33Indiana~30K0.76×
34Hawaii~7K0.76×
35Alaska~4K0.75×
36Vermont~3K0.75×
37Kentucky~20K0.74×
38Michigan~40K0.73×
39Arkansas~10K0.73×
40Idaho~8K0.73×
41Maine~6K0.70×
42North Dakota~3K0.70×
43Missouri~20K0.69×
44South Dakota~4K0.69×
45Ohio~50K0.68×
46Iowa~10K0.68×
47Alabama~20K0.67×
48Montana~4K0.65×
49West Virginia~7K0.64×
50Mississippi~10K0.61×
Fig. 06

Affinity by region

Affinity by region — Nicky Jam, United States
0.61×1.00×2.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nicky Jam audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nicky Jam audience
#·InterestCategoryAffinity×
01Camila CabelloMusic & Radio9.32×
02Regional styles of Mexican musicMusic & Radio8.83×
03Maquillaje ProfesionalBeauty & Wellness7.87×
04El Palacio de HierroShopping7.73×
05DecoHome & Garden6.57×
06Norteño (music)Music & Radio5.99×
07Moda FemininaFashion & Accessoires5.80×
08Bad BunnyMusic & Radio3.96×
09ReggaetonMusic & Radio3.41×
10Spanish languagePolitics & Society3.11×
11Popular musicMusic & Radio2.14×
12FIFA World CupSports2.02×
13GodPolitics & Society2.02×
14Macy'sShopping1.97×
15FIFA World Cup 2026Sports1.81×
16ParentKids & Family1.70×
17MusicBusiness & Career1.53×
18CuisineFood & Beverages1.53×
19EntertainmentMovies & TV1.52×
20SportsSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nicky Jam audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nicky Jam audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.49×
Career OrientationPOWER1.22×
TraditionCONSERVATISM1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nicky Jam audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.76×
PatriotismCONSERVATISM0.81×
DIY MentalityTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nicky Jam have in United States?

Nicky Jam has an estimated audience of 2,209,463 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Nicky Jam fans?

54.3% of Nicky Jam fans are female, 45.7% are male, with an average age of 32.0 years.

03

Which brands do Nicky Jam fans like most?

Nicky Jam fans show strongest brand affinity for Regional styles of Mexican music (8.83×), FIFA World Cup 2026 (1.81×), and Maquillaje Profesional (7.87×) over the country average.

04

Where do Nicky Jam fans live in United States?

Nicky Jam fans in United States are most concentrated in California (reach ~400K), Florida (reach ~400K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Nicky Jam fans also like?

Beyond Nicky Jam itself, the audience over-indexes on FIFA World Cup 2026 (1.81×), Maquillaje Profesional (7.87×), Music (1.53×), and Bad Bunny (3.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Reggaeton audiences in United States

See Nicky Jam audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nicky Jam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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