Norteño (music) Audience in United States

Norteño (music) has an estimated audience of 6,761,088 people in United States. 45.9% are female, 54.1% are male, average age 34.2. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Cillian Murphy, Indeed.com, CarGurus, Capital One.

The average Norteño (music) fan in United States is 34.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Cillian Murphy, Indeed.com, with strongest over-indexing on Google Maps (20.88× the country average). Demographically, the Norteño (music) audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Norteño (music) fans

Demographic split for Norteño (music) audience in United States
MetricValue
Female45.9%
Male54.1%
Average age34.2
Estimated audience size6,761,088

Audience persona

The typical Norteño (music) fan in United States is balanced, around 34.2 years old, with strong Extroversion tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Norteño (music) in United States
RegionReachAffinity
California1,611,6702.17×
Texas1,560,7292.69×
Florida353,2570.77×
Illinois329,3361.46×
New York293,3330.78×
Arizona231,8621.68×
North Carolina228,7201.12×
Georgia226,8651.09×
Colorado165,8021.56×
Washington161,8901.19×
Tennessee137,1381.01×
New Jersey132,0130.77×
Maryland120,7251.04×
Virginia114,3350.69×
Oregon113,4071.46×
Oklahoma102,3141.36×
Indiana93,9680.76×
Pennsylvania91,1230.4×
Nevada89,7451.37×
Kentucky86,7511.02×
Alabama83,9710.89×
Wisconsin83,6340.82×
South Carolina80,8430.79×
Michigan80,2590.45×
Ohio76,7840.37×
New Mexico73,2292.16×
Minnesota72,4590.75×
Arkansas70,8201.27×
Kansas67,6941.27×
Louisiana67,6570.78×
Missouri61,5620.56×
Utah61,0621.01×
Massachusetts51,5460.39×
Mississippi41,6710.75×
Iowa39,3460.71×
Connecticut38,5580.57×
Nebraska32,5830.96×
Idaho27,6240.81×
Washington, District of Columbia18,4670.91×
West Virginia17,9480.57×
Alaska17,9111.24×
Hawaii15,8330.54×
Montana15,6140.83×
South Dakota15,4110.99×
North Dakota15,0061.08×
New Hampshire14,7890.56×
Wyoming14,5191.45×
Rhode Island14,2800.66×
Maine14,2720.59×
Vermont14,0451.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Norteño (music) audience
BrandAffinityCategory
Google Maps20.88×Internet & Social Media
Cillian Murphy45.77×Movies & TV
Indeed.com14.36×Business & Career
CarGurus18.81×Cars & Mobility
Capital One10.02×Business & Career
Circle K16.07×Shopping
Enterprise Rent-A-Car13.89×Cars & Mobility
Dakota Johnson20.14×Movies & TV
Autism Awareness19.03×Health
Apple Store15.5×Shopping
Armie Hammer39.83×Movies & TV
Diabetes mellitus awareness12.48×Health
AccuWeather11.72×Home & Garden
Sarah Jessica Parker22.11×Movies & TV
MoneyGram24.96×Business & Career
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Bubble Shooter32.15×Games
MailChimp20.87×Internet & Social Media
Khan Academy11.06×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Norteño (music) audience
TraitClusterScore
ExtroversionTHRILL1.04
Social Media UsageJOY1.03
Need for SecurityCONSERVATISM1
Urban LifestyleOPEN0.98
Family OrientationCONSERVATISM0.94
TraditionCONSERVATISM0.88

Worldwide distribution

Worldwide audience distribution share by country for Norteño (music)
CountryShare
Mexico34.8%
United States34.6%
Colombia6.1%

See Norteño (music) audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Norteño (music) have in United States?

Norteño (music) has an estimated audience of 6,761,088 people in United States, concentrated in California and Texas.

What is the gender split and age of Norteño (music) fans?

45.9% of Norteño (music) fans are female, 54.1% are male, with an average age of 34.2 years.

Which brands do Norteño (music) fans like most?

Norteño (music) fans show strongest brand affinity for Google Maps (20.88×), Cillian Murphy (45.77×), and Indeed.com (14.36×) over the country average.

Where do Norteño (music) fans live in United States?

Norteño (music) fans in United States are most concentrated in California (reach 1,611,670), Texas (reach 1,560,729), and Florida (reach 353,257). These three regions account for the largest share of the active audience.

What other brands do Norteño (music) fans also like?

Beyond Norteño (music) itself, the audience over-indexes on Cillian Murphy (45.77×), Indeed.com (14.36×), CarGurus (18.81×), and Capital One (10.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Norteño (music). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.