Rascasse Audience Intelligence

Luis Miguel Audience in United States

A data profile of the people who buy, follow and care about Luis Miguel in United States — modelled from more than twelve digital signal sources. Luis Miguel has an estimated audience of 2,235,452 people in United States.

#68among Pop in United States#2290among Person in United States#1413in Music & Radio

The average Luis Miguel fan in United States is 34.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Regional styles of Mexican music, Norteño (music), Liga MX, with strongest over-indexing on Regional styles of Mexican music (13.19× the country average).

Demographically, the Luis Miguel audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Tradition, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Luis Miguel fan in United States is balanced, around 34.9 years old, with strong Tradition tendencies and a notable affinity for Regional styles of Mexican music.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Luis Miguel profile in United States.

Audience size
2.2M
in United States
Gender
51.6%♀
48.4% male
Age
34.9
average years
Country rank
#13028
Person in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Luis Miguel fans

51.6% are female, 48.4% are male, average age 34.9.

Fig. 02

Gender split

51.6%
Female
48.4%
Male
Demographic split for Luis Miguel audience in United States
MetricValue
Female51.6%
Male48.4%
Average age34.9
Estimated audience size2,235,452
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Luis Miguel audience in United States
Age bracketShare%
16-1931%
20-2920%
30-3920%
40-4918%
50+11%
Fig. 04

Worldwide distribution

23.4%

of the worldwide Luis Miguel audience comes from United States.

Worldwide audience distribution share by country for Luis Miguel
CountryShare
Mexico29.0%
United States23.4%
Spain7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Luis Miguel audience in United States is strongest.

Fig. 05

Top regions by affinity

Luis Miguel fans by region: top regions in United States
#RegionReachAffinity×
01California~800K3.37×
02Texas~600K3.22×
03Nevada~60K2.89×
04Florida~400K2.62×
05Arizona~100K2.38×
06New Mexico~20K1.94×
07Illinois~100K1.87×
08Utah~30K1.67×
09New Jersey~90K1.64×
10New York~200K1.54×
11Oregon~30K1.32×
12Connecticut~30K1.23×
13Georgia~80K1.19×
14Colorado~40K1.19×
15Washington~50K1.14×
16Rhode Island~8K1.10×
17North Carolina~70K1.09×
18Kansas~20K1.03×
19Maryland~40K0.99×
20Washington, District of Columbia~7K0.97×
21Oklahoma~20K0.94×
22Tennessee~40K0.93×
23Massachusetts~40K0.92×
24Virginia~50K0.91×
25Nebraska~10K0.88×
26Idaho~10K0.88×
27Arkansas~20K0.86×
28Minnesota~30K0.83×
29Delaware~5K0.83×
30Louisiana~20K0.77×
31Alaska~4K0.75×
32Wisconsin~30K0.73×
33South Carolina~30K0.73×
34Indiana~30K0.71×
35Hawaii~7K0.70×
36Pennsylvania~50K0.67×
37Alabama~20K0.67×
38Iowa~10K0.67×
39Kentucky~20K0.65×
40North Dakota~3K0.64×
41Vermont~3K0.63×
42South Dakota~3K0.62×
43Mississippi~10K0.59×
44Montana~4K0.57×
45Missouri~20K0.56×
46New Hampshire~5K0.53×
47Michigan~30K0.52×
48West Virginia~5K0.51×
49Maine~4K0.51×
50Ohio~30K0.45×
Fig. 06

Affinity by region

Affinity by region — Luis Miguel, United States
0.45×1.00×3.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Luis Miguel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Luis Miguel audience
#·InterestCategoryAffinity×
01Juan GabrielMusic & Radio16.83×
02CuliacánTravel & Leisure16.01×
03El Palacio de HierroShopping14.10×
04Norteño (music)Music & Radio13.68×
05Cruz AzulSports13.20×
06Regional styles of Mexican musicMusic & Radio13.19×
07SinaloaTravel & Leisure11.96×
08MazatlánTravel & Leisure11.92×
09PueblaTravel & Leisure10.49×
10JaliscoTravel & Leisure9.95×
11Liga MXSports9.71×
12Club AméricaSports9.22×
13MonterreyTravel & Leisure8.64×
14Mexico CityTravel & Leisure7.07×
15Spanish languagePolitics & Society5.72×
16Bad BunnyMusic & Radio5.57×
17GuatemalaTravel & Leisure5.06×
18FIFA World CupSports3.82×
19Instant messagingInternet & Social Media2.98×
20FIFA World Cup 2026Sports2.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Luis Miguel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Luis Miguel audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.95×
Urban LifestyleOPEN1.37×
Need for SecurityCONSERVATISM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Luis Miguel audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.87×
SustainabilityBALANCE0.90×
Risk AppetiteTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Luis Miguel have in United States?

Luis Miguel has an estimated audience of 2,235,452 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Luis Miguel fans?

51.6% of Luis Miguel fans are female, 48.4% are male, with an average age of 34.9 years.

03

Which brands do Luis Miguel fans like most?

Luis Miguel fans show strongest brand affinity for Regional styles of Mexican music (13.19×), Norteño (music) (13.68×), and Liga MX (9.71×) over the country average.

04

Where do Luis Miguel fans live in United States?

Luis Miguel fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Luis Miguel fans also like?

Beyond Luis Miguel itself, the audience over-indexes on Norteño (music) (13.68×), Liga MX (9.71×), FIFA World Cup 2026 (2.66×), and FIFA World Cup (3.82×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Pop audiences in United States

See Luis Miguel audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Luis Miguel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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