Luis Miguel Audience in United States

Luis Miguel logo

Luis Miguel has an estimated audience of 2,275,713 people in United States. 51.6% are female, 48.4% are male, average age 34.9. Top regions: California, Texas, Florida. Top brand affinities: Regional styles of Mexican music, Norteño (music), Liga MX, Cruz Azul, Spanish language.

The average Luis Miguel fan in United States is 34.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Regional styles of Mexican music, Norteño (music), Liga MX, with strongest over-indexing on Regional styles of Mexican music (13.19× the country average). Demographically, the Luis Miguel audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Indulgence, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Pop

Demographics of Luis Miguel fans

Demographic split for Luis Miguel audience in United States
MetricValue
Female51.6%
Male48.4%
Average age34.9
Estimated audience size2,275,713

Audience persona

The typical Luis Miguel fan in United States is balanced, around 34.9 years old, with strong Indulgence tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Luis Miguel in United States
RegionReachAffinity
California874,0473.49×
Texas663,5793.39×
Florida407,2922.64×
New York178,9661.41×
Illinois140,6211.85×
Arizona111,8372.41×
Georgia85,5491.22×
New Jersey80,8231.4×
North Carolina72,1091.05×
Nevada68,0923.09×
Washington53,1321.16×
Virginia41,9980.76×
Tennessee41,9920.92×
Pennsylvania40,4890.53×
Colorado39,2661.09×
Utah37,2501.83×
Oregon36,1371.39×
Massachusetts33,2920.74×
Maryland31,7510.81×
Minnesota30,0770.92×
Indiana29,1950.7×
Connecticut26,1011.14×
Michigan25,7130.43×
Ohio24,1800.34×
South Carolina21,6040.63×
Wisconsin21,4130.63×
Louisiana21,2200.72×
New Mexico20,4561.79×
Oklahoma19,5230.77×
Missouri18,1560.49×
Alabama18,0080.57×
Kansas16,9390.94×
Kentucky14,9760.52×
Arkansas13,6370.73×
Iowa10,4530.56×
Idaho8,5980.75×
Nebraska8,4230.74×
Mississippi8,3160.44×
Rhode Island7,2020.99×
Washington, District of Columbia5,7330.84×
Hawaii5,0610.52×
Delaware3,6190.58×
New Hampshire2,8090.31×
West Virginia2,4220.23×
Alaska2,0650.42×
Montana2,0450.32×
South Dakota1,9380.37×
Maine1,9070.23×
Wyoming1,8830.56×
North Dakota1,7300.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Luis Miguel audience
BrandAffinityCategory
Regional styles of Mexican music13.19×Music & Radio
Norteño (music)13.68×Music & Radio
Liga MX9.71×Sports
Cruz Azul13.2×Sports
Spanish language5.72×Politics & Society
El Palacio de Hierro14.1×Shopping
FIFA World Cup3.82×Sports
Sinaloa11.96×Travel & Leisure
Bad Bunny5.57×Music & Radio
Club América9.22×Sports
Culiacán16.01×Travel & Leisure
Mexico City7.07×Travel & Leisure
Jalisco9.95×Travel & Leisure
Mazatlán11.92×Travel & Leisure
Monterrey8.64×Travel & Leisure
Juan Gabriel16.83×Music & Radio
Puebla10.49×Travel & Leisure
Instant messaging2.98×Internet & Social Media
Guatemala5.06×Travel & Leisure
Maquillaje Profesional8.74×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Luis Miguel audience
TraitClusterScore
IndulgenceJOY1.19
Quality AwarenessPREMIUM1.11
MindfulnessBALANCE1.1
Urban LifestyleOPEN1.09
Social Media UsageJOY1.06
ExtroversionTHRILL1.03

Worldwide distribution

Worldwide audience distribution share by country for Luis Miguel
CountryShare
Mexico27.3%
United States23.7%
Spain8.8%

See Luis Miguel audiences in other countries

More Pop audiences in United States

Frequently asked questions

How many fans does Luis Miguel have in United States?

Luis Miguel has an estimated audience of 2,275,713 people in United States, concentrated in California and Texas.

What is the gender split and age of Luis Miguel fans?

51.6% of Luis Miguel fans are female, 48.4% are male, with an average age of 34.9 years.

Which brands do Luis Miguel fans like most?

Luis Miguel fans show strongest brand affinity for Regional styles of Mexican music (13.19×), Norteño (music) (13.68×), and Liga MX (9.71×) over the country average.

Where do Luis Miguel fans live in United States?

Luis Miguel fans in United States are most concentrated in California (reach 874,047), Texas (reach 663,579), and Florida (reach 407,292). These three regions account for the largest share of the active audience.

What other brands do Luis Miguel fans also like?

Beyond Luis Miguel itself, the audience over-indexes on Norteño (music) (13.68×), Liga MX (9.71×), Cruz Azul (13.2×), and Spanish language (5.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Luis Miguel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.