Spanish language Audience in United States

Demographics of Spanish language fans

Audience persona

The typical Spanish language fan in United States is balanced, around 38.3 years old, with strong Extroversion tendencies and a notable affinity for Telemundo.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Spanish language audiences in other countries

• Spanish language — Germany
• Spanish language — United Kingdom
• Spanish language — France
• Spanish language — Italy
• Spanish language — Spain
• Spanish language — Brazil
• Spanish language — Japan
• Spanish language — South Korea
• Spanish language — India

More Language audiences in United States

• Japanese language (18,484,801)
• English language (17,453,632)
• Ancient Greek (15,507,854)
• Italian language (10,170,199)
• Korean language (7,817,495)

Frequently asked questions

How many fans does Spanish language have in United States?

Spanish language has an estimated audience of 30,015,718 people in United States, concentrated in Texas and California.

What is the gender split and age of Spanish language fans?

53.4% of Spanish language fans are female, 46.6% are male, with an average age of 38.3 years.

Which brands do Spanish language fans like most?

Spanish language fans show strongest brand affinity for Telemundo (5.06×), Univision (5.56×), and Hispanic culture (3.68×) over the country average.

Where do Spanish language fans live in United States?

Spanish language fans in United States are most concentrated in Texas (reach 4,875,632), California (reach 4,508,406), and Florida (reach 2,035,401). These three regions account for the largest share of the active audience.

What other brands do Spanish language fans also like?

Beyond Spanish language itself, the audience over-indexes on Univision (5.56×), Hispanic culture (3.68×), Latin America (3.28×), and Latin pop (3.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Spanish language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.