Rascasse Audience Intelligence

Noticiero Univision Audience in United States

A data profile of the people who buy, follow and care about Noticiero Univision in United States — modelled from more than twelve digital signal sources. Noticiero Univision has an estimated audience of 6,428,773 people in United States.

#65among TV series in United States#55among TV Channel in United States#488in Movies & TV

The average Noticiero Univision fan in United States is 36.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Whataburger, Spanish language, Beijing, with strongest over-indexing on Whataburger (7.38× the country average).

Demographically, the Noticiero Univision audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Indulgence, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Noticiero Univision fan in United States is more female, around 36.6 years old, with strong Indulgence tendencies and a notable affinity for Whataburger.

Category: Movies & TV · Type: TV Channel · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Noticiero Univision profile in United States.

Audience size
6.4M
in United States
Gender
60.5%♀
39.5% male
Age
36.6
average years
Country rank
#5403
TV Channel in United States
Fig. 01

Search interest · 12-month trend

-82%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Noticiero Univision

60.5% are female, 39.5% are male, average age 36.6.

Fig. 02

Gender split

60.5%
Female
39.5%
Male
Demographic split for Noticiero Univision audience in United States
MetricValue
Female60.5%
Male39.5%
Average age36.6
Estimated audience size6,428,773
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Noticiero Univision audience in United States
Age bracketShare%
16-1920%
20-2924%
30-3925%
40-4920%
50+11%
Fig. 04

Worldwide distribution

96.7%

of the worldwide Noticiero Univision audience comes from United States.

Worldwide audience distribution share by country for Noticiero Univision
CountryShare
United States96.7%
El Salvador1.8%
Mexico0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Noticiero Univision audience in United States is strongest.

Fig. 05

Top regions by affinity

Noticiero Univision fans by region: top regions in United States
#RegionReachAffinity×
01California~2M2.83×
02Texas~1.5M2.53×
03Florida~1M2.37×
04Arizona~300K2.15×
05New Jersey~300K1.98×
06Illinois~400K1.92×
07Nevada~100K1.79×
08New Mexico~60K1.79×
09Georgia~300K1.68×
10Connecticut~90K1.46×
11Washington~200K1.33×
12Nebraska~40K1.33×
13South Carolina~100K1.28×
14Maryland~100K1.27×
15Colorado~100K1.20×
16Kansas~60K1.20×
17New York~400K1.19×
18North Carolina~200K1.19×
19Oregon~90K1.18×
20Arkansas~60K1.18×
21Utah~70K1.15×
22Louisiana~80K1.00×
23Virginia~100K0.93×
24Indiana~100K0.92×
25Washington, District of Columbia~20K0.92×
26Iowa~50K0.91×
27Oklahoma~60K0.90×
28Minnesota~80K0.88×
29Rhode Island~20K0.88×
30Vermont~9K0.83×
31Tennessee~100K0.81×
32Alaska~10K0.80×
33Missouri~80K0.77×
34Massachusetts~100K0.76×
35Hawaii~20K0.76×
36Maine~20K0.75×
37Montana~10K0.72×
38Wisconsin~70K0.71×
39Kentucky~60K0.71×
40North Dakota~10K0.71×
41South Dakota~10K0.70×
42West Virginia~20K0.69×
43Delaware~10K0.69×
44Alabama~60K0.68×
45Pennsylvania~100K0.64×
46Mississippi~30K0.64×
47Idaho~20K0.63×
48New Hampshire~20K0.62×
49Ohio~90K0.45×
50Michigan~70K0.40×
Fig. 06

Affinity by region

Affinity by region — Noticiero Univision, United States
0.40×1.00×2.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Noticiero Univision audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Noticiero Univision audience
#·InterestCategoryAffinity×
01BaiduInternet & Social Media12.35×
02Michelle YeohMovies & TV10.62×
03BeijingTravel & Leisure10.56×
04Atlético MadridSports9.90×
05Priyanka ChopraMovies & TV8.84×
06La LigaSports7.52×
07San Diego PadresSports7.50×
08WhataburgerFood & Beverages7.38×
09Spanish languagePolitics & Society5.82×
10Western UnionBusiness & Career5.71×
11Milwaukee BrewersSports5.58×
12Liga MXSports5.08×
13Las VegasTravel & Leisure3.28×
14Detroit TigersSports3.24×
15Real Madrid C.F.Sports3.16×
16FC BarcelonaSports3.06×
17T-MobileTechnology & Electronics2.37×
18FIFA World CupSports2.34×
19RadioTechnology & Electronics2.33×
20Classical musicMusic & Radio2.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Noticiero Univision audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Noticiero Univision audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.97×
SpiritualityBALANCE1.58×
Need for SecurityCONSERVATISM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Noticiero Univision audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.46×
PatriotismCONSERVATISM0.65×
IndividualismJOY0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Noticiero Univision have in United States?

Noticiero Univision has an estimated audience of 6,428,773 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Noticiero Univision fans?

60.5% of Noticiero Univision fans are female, 39.5% are male, with an average age of 36.6 years.

03

Which brands do Noticiero Univision fans like most?

Noticiero Univision fans show strongest brand affinity for Whataburger (7.38×), Spanish language (5.82×), and Beijing (10.56×) over the country average.

04

Where do Noticiero Univision fans live in United States?

Noticiero Univision fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Noticiero Univision fans also like?

Beyond Noticiero Univision itself, the audience over-indexes on Spanish language (5.82×), Beijing (10.56×), La Liga (7.52×), and Milwaukee Brewers (5.58×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Noticiero Univision. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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