Western Union Audience in United States

Western Union logo

Western Union has an estimated audience of 13,943,156 people in United States. 39.8% are female, 60.2% are male, average age 38.1. Top regions: California, Texas, Florida. Top brand affinities: Money order, AutoZone, Financial services, LinkedIn, Advance Auto Parts.

The average Western Union fan in United States is 38.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Money order, AutoZone, Financial services, with strongest over-indexing on Money order (37.43× the country average). Demographically, the Western Union audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Quality Awareness, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Payment

Demographics of Western Union fans

Demographic split for Western Union audience in United States
MetricValue
Female39.8%
Male60.2%
Average age38.1
Estimated audience size13,943,156

Audience persona

The typical Western Union fan in United States is more male, around 38.1 years old, with strong Quality Awareness tendencies and a notable affinity for Money order.

Top regions in United States

Top regions ranked by reach for Western Union in United States
RegionReachAffinity
California2,163,4171.41×
Texas1,786,2261.49×
Florida1,471,9311.56×
New York1,441,9921.85×
Illinois622,7401.34×
New Jersey581,8191.64×
Georgia565,5171.32×
Pennsylvania444,1160.95×
North Carolina419,5181×
Virginia380,9051.12×
Maryland365,3591.52×
Ohio330,3630.77×
Michigan318,6810.87×
Massachusetts317,8131.16×
Washington299,4801.07×
Arizona287,8881.01×
Tennessee255,2160.91×
Colorado237,3141.08×
Indiana235,2200.92×
Nevada207,4581.54×
South Carolina200,0880.95×
Connecticut183,9641.32×
Missouri182,9100.81×
Louisiana161,1610.9×
Alabama157,9400.81×
Oklahoma149,5060.97×
Oregon145,9330.91×
Minnesota145,2630.73×
Kentucky143,6110.82×
Wisconsin132,9140.63×
Utah109,9810.88×
Mississippi108,9150.95×
Arkansas95,6950.83×
Iowa92,4170.8×
Kansas87,0050.79×
Hawaii83,0941.39×
New Mexico73,2251.05×
Washington, District of Columbia53,6561.28×
Nebraska49,6040.71×
Idaho43,2900.62×
Rhode Island42,1020.95×
West Virginia41,2790.64×
Delaware36,1390.94×
New Hampshire35,5500.65×
Maine32,3870.65×
Alaska31,0051.04×
Montana27,5050.71×
South Dakota21,1160.66×
North Dakota21,1110.74×
Vermont15,4640.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Western Union audience
BrandAffinityCategory
Money order37.43×Business & Career
AutoZone5.32×Cars & Mobility
Financial services5.05×Business & Career
LinkedIn3.14×Internet & Social Media
Advance Auto Parts4.47×Cars & Mobility
EBay2.56×Shopping
Mobile phones2.12×Technology & Electronics
Android (operating system)2.41×Technology & Electronics
Internet television5.67×Technology & Electronics
Wells Fargo2.71×Business & Career
Social networking service2.66×Technology & Electronics
Roku8.03×Business & Career
CarMax4.03×Cars & Mobility
Indeed.com2.75×Business & Career
Telemundo5.08×Movies & TV
Roku5.27×Movies & TV
Pilot Flying J5.9×Cars & Mobility
Mobile app2.04×Technology & Electronics
Burlington3.49×Fashion & Accessoires
YouTube1.72×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Western Union audience
TraitClusterScore
Quality AwarenessPREMIUM1.75
Social Media UsageJOY1.28
Need for SecurityCONSERVATISM1.16
Urban LifestyleOPEN1.06
ExtroversionTHRILL1.05
Convenience OrientationPREMIUM1

Worldwide distribution

Worldwide audience distribution share by country for Western Union
CountryShare
United States19.0%
Germany7.1%
France5.8%

See Western Union audiences in other countries

More Payment audiences in United States

Frequently asked questions

How many fans does Western Union have in United States?

Western Union has an estimated audience of 13,943,156 people in United States, concentrated in California and Texas.

What is the gender split and age of Western Union fans?

39.8% of Western Union fans are female, 60.2% are male, with an average age of 38.1 years.

Which brands do Western Union fans like most?

Western Union fans show strongest brand affinity for Money order (37.43×), AutoZone (5.32×), and Financial services (5.05×) over the country average.

Where do Western Union fans live in United States?

Western Union fans in United States are most concentrated in California (reach 2,163,417), Texas (reach 1,786,226), and Florida (reach 1,471,931). These three regions account for the largest share of the active audience.

What other brands do Western Union fans also like?

Beyond Western Union itself, the audience over-indexes on AutoZone (5.32×), Financial services (5.05×), LinkedIn (3.14×), and Advance Auto Parts (4.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Western Union. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.