Rascasse Audience Intelligence

TransferWise Target Market in United States

A data profile of the people who buy, follow and care about TransferWise in United States — modelled from more than twelve digital signal sources. TransferWise has an estimated audience of 280,887 people in United States.

#6among Payment in United States#5180among Brand in United States#3068in Business & Career

The average TransferWise fan in United States is 37.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Cash App, MoneyGram, Remitly, with strongest over-indexing on Cash App (76.72× the country average).

Demographically, the TransferWise audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Tradition, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical TransferWise fan in United States is more male, around 37.1 years old, with strong Tradition tendencies and a notable affinity for Cash App.

Category: Business & Career · Type: Brand · Subtype: Payment

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the TransferWise profile in United States.

Audience size
281K
in United States
Gender
39.1%♀
60.9% male
Age
37.1
average years
Country rank
#49978
Brand in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of TransferWise

39.1% are female, 60.9% are male, average age 37.1.

Fig. 02

Gender split

39.1%
Female
60.9%
Male
Demographic split for TransferWise audience in United States
MetricValue
Female39.1%
Male60.9%
Average age37.1
Estimated audience size280,887
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the TransferWise audience in United States
Age bracketShare%
16-1923%
20-2922%
30-3920%
40-4920%
50+14%
Fig. 04

Worldwide distribution

3.0%

of the worldwide TransferWise audience comes from United States.

Worldwide audience distribution share by country for TransferWise
CountryShare
China25.1%
Germany8.9%
Philippines3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TransferWise audience in United States is strongest.

Fig. 05

Top regions by affinity

TransferWise customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K2.64×
02New York~30K1.74×
03Hawaii~2K1.74×
04Florida~30K1.56×
05California~50K1.55×
06Washington~9K1.51×
07Massachusetts~9K1.51×
08Maryland~8K1.51×
09New Jersey~10K1.42×
10Virginia~10K1.37×
11Oregon~4K1.25×
12Pennsylvania~10K1.18×
13Alaska<1K1.15×
14Texas~30K1.13×
15Georgia~10K1.10×
16Vermont<1K1.10×
17New Hampshire~1K1.07×
18Connecticut~3K1.06×
19Nevada~3K1.06×
20Colorado~5K1.02×
21Utah~3K0.99×
22Illinois~9K0.97×
23Rhode Island<1K0.94×
24Arizona~5K0.91×
25Delaware<1K0.91×
26Maine<1K0.88×
27North Carolina~8K0.87×
28Montana<1K0.87×
29Tennessee~5K0.80×
30South Carolina~4K0.80×
31Michigan~6K0.79×
32Kansas~2K0.78×
33New Mexico~1K0.78×
34Mississippi~2K0.77×
35Minnesota~3K0.76×
36Idaho~1K0.76×
37Missouri~4K0.75×
38Alabama~3K0.75×
39Ohio~6K0.72×
40Arkansas~2K0.72×
41Wisconsin~3K0.69×
42Louisiana~3K0.69×
43North Dakota<1K0.69×
44Kentucky~2K0.68×
45West Virginia<1K0.68×
46Indiana~4K0.67×
47Iowa~2K0.67×
48South Dakota<1K0.67×
49Oklahoma~2K0.66×
50Nebraska<1K0.63×
Fig. 06

Affinity by region

Affinity by region — TransferWise, United States
0.63×1.00×2.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the TransferWise audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for TransferWise audience
#·InterestCategoryAffinity×
01ToolstationHome & Garden124.71×
02GEM TVMovies & TV77.38×
03OnDeckBusiness & Career77.05×
04Cash AppBusiness & Career76.72×
05Ria Money TransferBusiness & Career75.06×
06XoomTechnology & Electronics74.42×
07MoneyGramBusiness & Career68.75×
08RemitlyBusiness & Career37.58×
09RemittanceBusiness & Career27.69×
10Western UnionBusiness & Career18.24×
11Leighton MeesterMovies & TV11.34×
12Pollo CamperoFood & Beverages10.11×
13AmericasTravel & Leisure3.72×
14Public companyBusiness & Career3.56×
15Game consolesTechnology & Electronics3.43×
16Social networking serviceTechnology & Electronics3.34×
17Instant messagingInternet & Social Media2.92×
18Streaming mediaTechnology & Electronics2.72×
19FIFA World CupSports2.67×
20FIFA World Cup 2026Sports2.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the TransferWise audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by TransferWise audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.06×
Career OrientationPOWER1.39×
Urban LifestyleOPEN1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by TransferWise audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.82×
Early Adopter MentalityPOWER0.84×
Healthy LifestyleBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is TransferWise's target market in United States?

TransferWise's target market in United States covers an estimated 280,887 people, concentrated in California and Florida.

02

What is the gender split and age of TransferWise customers?

39.1% of the TransferWise audience are female, 60.9% are male, with an average age of 37.1 years.

03

Which brands do TransferWise fans like most?

TransferWise fans show strongest brand affinity for Cash App (76.72×), MoneyGram (68.75×), and Remitly (37.58×) over the country average.

04

Where do TransferWise fans live in United States?

TransferWise fans in United States are most concentrated in California (reach ~50K), Florida (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do TransferWise fans also like?

Beyond TransferWise itself, the audience over-indexes on MoneyGram (68.75×), Remitly (37.58×), Xoom (74.42×), and Western Union (18.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Payment audiences in United States

See TransferWise audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for TransferWise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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