TransferWise Audience in United States

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TransferWise has an estimated audience of 293,265 people in United States. 39.1% are female, 60.9% are male, average age 37.1. Top regions: California, Florida, New York. Top brand affinities: Cash App, MoneyGram, Xoom, Remitly, Western Union.

The average TransferWise fan in United States is 37.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Cash App, MoneyGram, Xoom, with strongest over-indexing on Cash App (76.72× the country average). Demographically, the TransferWise audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Payment

Demographics of TransferWise fans

Demographic split for TransferWise audience in United States
MetricValue
Female39.1%
Male60.9%
Average age37.1
Estimated audience size293,265

Audience persona

The typical TransferWise fan in United States is more male, around 37.1 years old, with strong Quality Awareness tendencies and a notable affinity for Cash App.

Top regions in United States

Top regions ranked by reach for TransferWise in United States
RegionReachAffinity
California52,5551.63×
Florida31,4841.59×
New York30,1971.84×
Texas30,1231.19×
Pennsylvania11,9891.21×
New Jersey10,9671.47×
Georgia10,2461.13×
Virginia10,0521.41×
Illinois9,8541.01×
Washington9,1771.56×
Massachusetts8,9451.55×
North Carolina7,9450.9×
Maryland7,6551.52×
Ohio6,5830.73×
Michigan6,1710.8×
Arizona5,5310.92×
Colorado4,8341.05×
Tennessee4,6980.8×
Oregon4,2231.26×
Indiana3,6280.68×
South Carolina3,5510.8×
Missouri3,5510.75×
Minnesota3,1500.75×
Connecticut3,1001.05×
Nevada3,0121.06×
Wisconsin2,9680.67×
Alabama2,9630.72×
Utah2,6261×
Louisiana2,5070.66×
Washington, District of Columbia2,4602.79×
Kentucky2,4090.66×
Hawaii2,2081.75×
Oklahoma2,0840.64×
Kansas1,7580.76×
Mississippi1,6990.7×
Arkansas1,6260.67×
Iowa1,5140.63×
New Hampshire1,1881.03×
New Mexico1,0640.72×
Idaho1,0350.7×
Maine8740.83×
Nebraska8250.56×
Rhode Island8240.88×
West Virginia7790.57×
Delaware6970.86×
Alaska6811.08×
Montana6590.81×
Vermont5371.04×
South Dakota3410.5×
Wyoming3290.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for TransferWise audience
BrandAffinityCategory
Cash App76.72×Business & Career
MoneyGram68.75×Business & Career
Xoom74.42×Technology & Electronics
Remitly37.58×Business & Career
Western Union18.24×Business & Career
Ria Money Transfer75.06×Business & Career
Toolstation124.71×Home & Garden
Remittance27.69×Business & Career
GEM TV77.38×Movies & TV
OnDeck77.05×Business & Career
Social networking service3.34×Technology & Electronics
Americas3.72×Travel & Leisure
Instant messaging2.92×Internet & Social Media
Streaming media2.72×Technology & Electronics
Pollo Campero10.11×Food & Beverages
Game consoles3.43×Technology & Electronics
Leighton Meester11.34×Movies & TV
FIFA World Cup2.67×Sports
Public company3.56×Business & Career
Latin America3.87×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by TransferWise audience
TraitClusterScore
Quality AwarenessPREMIUM2.03
Career OrientationPOWER1.9
TravellingTHRILL1.84
Social Media UsageJOY1.54
Urban LifestyleOPEN1.53
Need for SecurityCONSERVATISM1.5

Worldwide distribution

Worldwide audience distribution share by country for TransferWise
CountryShare
China26.7%
Germany5.2%
Philippines4.1%

See TransferWise audiences in other countries

More Payment audiences in United States

Frequently asked questions

How many fans does TransferWise have in United States?

TransferWise has an estimated audience of 293,265 people in United States, concentrated in California and Florida.

What is the gender split and age of TransferWise fans?

39.1% of TransferWise fans are female, 60.9% are male, with an average age of 37.1 years.

Which brands do TransferWise fans like most?

TransferWise fans show strongest brand affinity for Cash App (76.72×), MoneyGram (68.75×), and Xoom (74.42×) over the country average.

Where do TransferWise fans live in United States?

TransferWise fans in United States are most concentrated in California (reach 52,555), Florida (reach 31,484), and New York (reach 30,197). These three regions account for the largest share of the active audience.

What other brands do TransferWise fans also like?

Beyond TransferWise itself, the audience over-indexes on MoneyGram (68.75×), Xoom (74.42×), Remitly (37.58×), and Western Union (18.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for TransferWise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.