Xoom Audience in United States

Xoom has an estimated audience of 1,028,722 people in United States. 51.5% are female, 48.5% are male, average age 37.1. Top regions: California, Texas, Florida. Top brand affinities: Propolis, Beetlejuice, WorldRemit, Bandai Namco, Money transmitter.

The average Xoom fan in United States is 37.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Propolis, Beetlejuice, WorldRemit, with strongest over-indexing on Propolis (69.47× the country average). Demographically, the Xoom audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Quality Awareness, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Xoom fans

Demographic split for Xoom audience in United States
MetricValue
Female51.5%
Male48.5%
Average age37.1
Estimated audience size1,028,722

Audience persona

The typical Xoom fan in United States is balanced, around 37.1 years old, with strong Quality Awareness tendencies and a notable affinity for Propolis.

Top regions in United States

Top regions ranked by reach for Xoom in United States
RegionReachAffinity
California258,4672.28×
Texas206,5172.34×
Florida94,4301.36×
New York65,3701.14×
Georgia55,6871.76×
Illinois55,1821.61×
New Jersey43,3461.66×
North Carolina37,4281.21×
Arizona36,1121.72×
Virginia30,7371.23×
Washington29,8331.45×
Pennsylvania26,5990.77×
Maryland22,8831.29×
Massachusetts21,3621.05×
Michigan19,9720.74×
Ohio19,7660.62×
Nevada18,5931.87×
Colorado16,5951.02×
Oklahoma16,3541.43×
Indiana16,2160.86×
Tennessee15,2400.74×
Oregon12,8761.09×
Missouri12,1050.73×
South Carolina11,8410.77×
Minnesota11,6580.79×
Connecticut11,4011.11×
Wisconsin10,9320.71×
Alabama9,3890.65×
Utah9,3141.01×
Kansas8,4581.04×
Louisiana7,8300.59×
Kentucky7,8180.61×
Arkansas7,5250.89×
New Mexico7,0161.36×
Iowa6,8620.81×
Nebraska4,7240.92×
Mississippi4,3110.51×
Idaho3,9850.77×
Hawaii3,9290.89×
Washington, District of Columbia3,0841×
New Hampshire2,8410.7×
Delaware2,6690.94×
Rhode Island2,3510.72×
Alaska2,3051.05×
West Virginia1,8180.38×
Maine1,4340.39×
Montana1,2550.44×
South Dakota1,1850.5×
North Dakota1,0270.49×
Wyoming9260.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Xoom audience
BrandAffinityCategory
Propolis69.47×Health
Beetlejuice9.71×Movies & TV
WorldRemit107.46×Business & Career
Bandai Namco73.9×Games
Money transmitter135.95×Business & Career
Caitlyn Jenner26.02×Fashion & Accessoires
Reseller web hosting81.06×Technology & Electronics
TransferWise70.25×Business & Career
Troye Sivan32.9×Music & Radio
Bambi30.51×Movies & TV
Mobile gambling20×Games
Planet Fitness3.62×Sports
Big Lots9.5×Home & Garden
Caitriona Balfe20×Fashion & Accessoires
Studio Ghibli12.81×Literature
Livemusic3.8×Music & Radio
Diaper bag4.72×Kids & Family
KaRoL G9.33×Music & Radio
NASDAQ3.5×Business & Career
DeLorean17.62×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Xoom audience
TraitClusterScore
Quality AwarenessPREMIUM2.52
Urban LifestyleOPEN1.35
TravellingTHRILL1.32
Luxury OrientationPREMIUM1.29
SustainabilityBALANCE1.12
Price SensitivityPREMIUM1.11

Worldwide distribution

Worldwide audience distribution share by country for Xoom
CountryShare
United States55.2%
France6.3%
United Kingdom4.0%

See Xoom audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Xoom have in United States?

Xoom has an estimated audience of 1,028,722 people in United States, concentrated in California and Texas.

What is the gender split and age of Xoom fans?

51.5% of Xoom fans are female, 48.5% are male, with an average age of 37.1 years.

Which brands do Xoom fans like most?

Xoom fans show strongest brand affinity for Propolis (69.47×), Beetlejuice (9.71×), and WorldRemit (107.46×) over the country average.

Where do Xoom fans live in United States?

Xoom fans in United States are most concentrated in California (reach 258,467), Texas (reach 206,517), and Florida (reach 94,430). These three regions account for the largest share of the active audience.

What other brands do Xoom fans also like?

Beyond Xoom itself, the audience over-indexes on Beetlejuice (9.71×), WorldRemit (107.46×), Bandai Namco (73.9×), and Money transmitter (135.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Xoom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.