Rascasse Audience Intelligence

Xoom Target Market in United States

A data profile of the people who buy, follow and care about Xoom in United States — modelled from more than twelve digital signal sources. Xoom has an estimated audience of 1,005,756 people in United States.

#2405among Brand in United States#740in Technology & Electronics

The average Xoom fan in United States is 37.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Propolis, Bandai Namco, WorldRemit, with strongest over-indexing on Propolis (101.74× the country average).

Demographically, the Xoom audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Quality Awareness, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Xoom fan in United States is balanced, around 37.1 years old, with strong Quality Awareness tendencies and a notable affinity for Propolis.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Xoom profile in United States.

Audience size
1M
in United States
Gender
51.5%♀
48.5% male
Age
37.1
average years
Country rank
#23588
Brand in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Xoom

51.5% are female, 48.5% are male, average age 37.1.

Fig. 02

Gender split

51.5%
Female
48.5%
Male
Demographic split for Xoom audience in United States
MetricValue
Female51.5%
Male48.5%
Average age37.1
Estimated audience size1,005,756
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Xoom audience in United States
Age bracketShare%
16-1921%
20-2923%
30-3923%
40-4920%
50+13%
Fig. 04

Worldwide distribution

54.6%

of the worldwide Xoom audience comes from United States.

Worldwide audience distribution share by country for Xoom
CountryShare
United States54.6%
Germany6.2%
France5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Xoom audience in United States is strongest.

Fig. 05

Top regions by affinity

Xoom customers by region in United States
#RegionReachAffinity×
01Texas~200K2.26×
02California~200K2.15×
03Nevada~20K1.82×
04Georgia~50K1.71×
05New Jersey~40K1.66×
06Arizona~30K1.62×
07Illinois~50K1.53×
08Oklahoma~20K1.40×
09Washington~30K1.39×
10New Mexico~7K1.39×
11Florida~90K1.35×
12Maryland~20K1.27×
13Virginia~30K1.21×
14North Carolina~40K1.16×
15Connecticut~10K1.12×
16New York~60K1.10×
17Alaska~2K1.10×
18Oregon~10K1.07×
19Kansas~9K1.06×
20Delaware~3K1.04×
21Washington, District of Columbia~3K1.03×
22Massachusetts~20K1.01×
23Colorado~20K1.01×
24Utah~9K1.01×
25Hawaii~4K0.95×
26Arkansas~8K0.91×
27Nebraska~5K0.90×
28Iowa~7K0.87×
29Indiana~20K0.85×
30Minnesota~10K0.80×
31Idaho~4K0.80×
32Rhode Island~3K0.79×
33Pennsylvania~30K0.76×
34South Carolina~10K0.76×
35Michigan~20K0.74×
36Tennessee~20K0.74×
37New Hampshire~3K0.74×
38Wisconsin~10K0.73×
39Wyoming~1K0.73×
40Missouri~10K0.72×
41Alabama~10K0.67×
42South Dakota~2K0.66×
43Ohio~20K0.65×
44Kentucky~8K0.65×
45North Dakota~1K0.64×
46Louisiana~8K0.63×
47Mississippi~5K0.60×
48Montana~2K0.56×
49West Virginia~2K0.52×
50Maine~2K0.51×
Fig. 06

Affinity by region

Affinity by region — Xoom, United States
0.51×1.00×2.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Xoom audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Xoom audience
#·InterestCategoryAffinity×
01Money transmitterBusiness & Career136.98×
02WorldRemitBusiness & Career109.59×
03PropolisHealth101.74×
04Bandai NamcoGames96.39×
05Reseller web hostingTechnology & Electronics84.99×
06TransferWiseBusiness & Career74.42×
07Troye SivanMusic & Radio45.58×
08BambiMovies & TV39.09×
09DeLoreanCars & Mobility34.64×
10Ria Money TransferBusiness & Career30.19×
11Caitlyn JennerFashion & Accessoires27.53×
12Big LotsHome & Garden23.50×
13MegamindMovies & TV20.00×
14Digital transformationBusiness & Career19.11×
15Studio GhibliLiterature14.50×
16Mobile gamblingGames14.29×
17Online bankingBusiness & Career13.85×
18NASDAQBusiness & Career5.18×
19Mortgage loansBusiness & Career3.41×
20Planet FitnessSports3.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Xoom audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Xoom audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.28×
Urban LifestyleOPEN1.90×
Convenience OrientationPREMIUM1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Xoom audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.67×
Early Adopter MentalityPOWER0.74×
TraditionCONSERVATISM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Xoom's target market in United States?

Xoom's target market in United States covers an estimated 1,005,756 people, concentrated in California and Texas.

02

What is the gender split and age of Xoom customers?

51.5% of the Xoom audience are female, 48.5% are male, with an average age of 37.1 years.

03

Which brands do Xoom fans like most?

Xoom fans show strongest brand affinity for Propolis (101.74×), Bandai Namco (96.39×), and WorldRemit (109.59×) over the country average.

04

Where do Xoom fans live in United States?

Xoom fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Xoom fans also like?

Beyond Xoom itself, the audience over-indexes on Bandai Namco (96.39×), WorldRemit (109.59×), Big Lots (23.5×), and Online banking (13.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Xoom audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Xoom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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