Xoom Audience in United States

Xoom logo

Xoom has an estimated audience of 1,028,722 people in United States. 51.5% are female, 48.5% are male, average age 37.1. Top regions: California, Texas, Florida. Top brand affinities: Fantozzi (film), Pro-Ject, Monogram, Nationality, Combat sport.

The average Xoom fan in United States is 37.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Fantozzi (film), Pro-Ject, Monogram, with strongest over-indexing on Fantozzi (film) (135.95× the country average). Demographically, the Xoom audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Quality Awareness, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Xoom fans

Demographic split for Xoom audience in United States
MetricValue
Female51.5%
Male48.5%
Average age37.1
Estimated audience size1,028,722

Audience persona

The typical Xoom fan in United States is balanced, around 37.1 years old, with strong Quality Awareness tendencies and a notable affinity for Fantozzi (film).

Top regions in United States

Top regions ranked by reach for Xoom in United States
RegionReachAffinity
California258,4672.28×
Texas206,5172.34×
Florida94,4301.36×
New York65,3701.14×
Georgia55,6871.76×
Illinois55,1821.61×
New Jersey43,3461.66×
North Carolina37,4281.21×
Arizona36,1121.72×
Virginia30,7371.23×
Washington29,8331.45×
Pennsylvania26,5990.77×
Maryland22,8831.29×
Massachusetts21,3621.05×
Michigan19,9720.74×
Ohio19,7660.62×
Nevada18,5931.87×
Colorado16,5951.02×
Oklahoma16,3541.43×
Indiana16,2160.86×
Tennessee15,2400.74×
Oregon12,8761.09×
Missouri12,1050.73×
South Carolina11,8410.77×
Minnesota11,6580.79×
Connecticut11,4011.11×
Wisconsin10,9320.71×
Alabama9,3890.65×
Utah9,3141.01×
Kansas8,4581.04×
Louisiana7,8300.59×
Kentucky7,8180.61×
Arkansas7,5250.89×
New Mexico7,0161.36×
Iowa6,8620.81×
Nebraska4,7240.92×
Mississippi4,3110.51×
Idaho3,9850.77×
Hawaii3,9290.89×
Washington, District of Columbia3,0841×
New Hampshire2,8410.7×
Delaware2,6690.94×
Rhode Island2,3510.72×
Alaska2,3051.05×
West Virginia1,8180.38×
Maine1,4340.39×
Montana1,2550.44×
South Dakota1,1850.5×
North Dakota1,0270.49×
Wyoming9260.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Xoom audience
BrandAffinityCategory
Fantozzi (film)135.95×Movies & TV
Pro-Ject6.3×Music & Radio
Monogram5.4×Home & Garden
Nationality2.65×Politics & Society
Combat sport1.86×Sports
Natural rubber1.84×Cars & Mobility
Nebraska Cornhuskers football3.11×Sports
UK garage4.66×Music & Radio
JDSU2.11×Business & Career
Grinch2.76×Movies & TV
Hofstra University12.81×Business & Career
Home Delivery1.92×Food & Beverages
Isometric exercise5.08×Sports
CAC 402.96×Business & Career
CAC 402.94×Business & Career
Sears2.29×Shopping
Christmas Gifts2.82×Kids & Family
Overboard (film)4.27×Movies & TV
Panama1.96×Travel & Leisure
Charlamagne Tha God4.75×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Xoom audience
TraitClusterScore
Quality AwarenessPREMIUM2.52
Urban LifestyleOPEN1.35
TravellingTHRILL1.32
Luxury OrientationPREMIUM1.29
SustainabilityBALANCE1.12
Price SensitivityPREMIUM1.11

Worldwide distribution

Worldwide audience distribution share by country for Xoom
CountryShare
United States55.2%
France6.3%
United Kingdom4.0%

See Xoom audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Xoom have in United States?

Xoom has an estimated audience of 1,028,722 people in United States, concentrated in California and Texas.

What is the gender split and age of Xoom fans?

51.5% of Xoom fans are female, 48.5% are male, with an average age of 37.1 years.

Which brands do Xoom fans like most?

Xoom fans show strongest brand affinity for Fantozzi (film) (135.95×), Pro-Ject (6.3×), and Monogram (5.4×) over the country average.

Where do Xoom fans live in United States?

Xoom fans in United States are most concentrated in California (reach 258,467), Texas (reach 206,517), and Florida (reach 94,430). These three regions account for the largest share of the active audience.

What other brands do Xoom fans also like?

Beyond Xoom itself, the audience over-indexes on Pro-Ject (6.3×), Monogram (5.4×), Nationality (2.65×), and Combat sport (1.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Xoom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.