Rascasse Audience Intelligence

Digital transformation Audience in United States

A data profile of the people who buy, follow and care about Digital transformation in United States — modelled from more than twelve digital signal sources. Digital transformation has an estimated audience of 1,637,775 people in United States.

#6987among Topic in United States#1191in Business & Career

The average Digital transformation fan in United States is 40.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Loretta Devine, Negative (Serbian band), Tropical fish, with strongest over-indexing on Loretta Devine (61.18× the country average).

Demographically, the Digital transformation audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Digital transformation fan in United States is more male, around 40.6 years old, with strong Need for Security tendencies and a notable affinity for Loretta Devine.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Digital transformation profile in United States.

Audience size
1.6M
in United States
Gender
41.7%♀
58.3% male
Age
40.6
average years
Country rank
#16612
Topic in United States
Fig. 01

Search interest · 12-month trend

-62%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Digital transformation fans

41.7% are female, 58.3% are male, average age 40.6.

Fig. 02

Gender split

41.7%
Female
58.3%
Male
Demographic split for Digital transformation audience in United States
MetricValue
Female41.7%
Male58.3%
Average age40.6
Estimated audience size1,637,775
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Digital transformation audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3918%
40-4920%
50+26%
Fig. 04

Worldwide distribution

8.7%

of the worldwide Digital transformation audience comes from United States.

Worldwide audience distribution share by country for Digital transformation
CountryShare
Italy9.0%
United States8.7%
Spain7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Digital transformation audience in United States is strongest.

Fig. 05

Top regions by affinity

Digital transformation fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K2.50×
02New York~200K1.94×
03Virginia~70K1.75×
04Massachusetts~50K1.44×
05Maryland~40K1.43×
06Georgia~70K1.30×
07New Jersey~50K1.23×
08Illinois~70K1.22×
09California~200K1.19×
10Oregon~20K1.17×
11Colorado~30K1.14×
12Texas~200K1.11×
13Pennsylvania~60K1.05×
14Ohio~50K1.05×
15North Carolina~50K1.03×
16Kansas~10K1.02×
17Washington~30K1.01×
18Connecticut~20K1.01×
19Rhode Island~5K1.01×
20Minnesota~20K1.00×
21Delaware~5K1.00×
22Florida~100K0.99×
23South Dakota~4K0.99×
24Vermont~3K0.99×
25New Hampshire~6K0.98×
26Alaska~3K0.98×
27North Dakota~3K0.98×
28Indiana~30K0.95×
29Kentucky~20K0.95×
30Michigan~40K0.94×
31Montana~4K0.94×
32Missouri~20K0.93×
33West Virginia~7K0.92×
34Tennessee~30K0.91×
35South Carolina~20K0.91×
36Nevada~10K0.91×
37Mississippi~10K0.91×
38Maine~5K0.91×
39Idaho~7K0.90×
40Hawaii~6K0.90×
41Utah~10K0.89×
42Arkansas~10K0.89×
43Nebraska~7K0.89×
44Arizona~30K0.86×
45New Mexico~7K0.86×
46Louisiana~20K0.84×
47Oklahoma~20K0.84×
48Iowa~10K0.83×
49Alabama~20K0.82×
50Wisconsin~20K0.81×
Fig. 06

Affinity by region

Affinity by region — Digital transformation, United States
0.81×1.00×2.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Digital transformation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Digital transformation audience
#·InterestCategoryAffinity×
01MoovitTechnology & Electronics79.88×
02Open CultureMusic & Radio68.67×
03Negative (Serbian band)Music & Radio66.65×
04TravelexBusiness & Career64.08×
05Loretta DevineMovies & TV61.18×
06TinariwenMusic & Radio52.85×
07Tropical fishPets & Animals42.78×
08Blackwolf RunSports32.45×
09XoomTechnology & Electronics19.11×
10Data miningTechnology & Electronics16.66×
11FirefoxInternet & Social Media14.52×
12HellcatsMovies & TV10.27×
13Pipeline transportPolitics & Society9.55×
14CarportHome & Garden9.04×
15BrakeCars & Mobility8.25×
16Trick-or-treatingKids & Family8.11×
17TowingCars & Mobility8.11×
18InvoiceBusiness & Career7.64×
19Made in USABusiness & Career6.80×
20First responderHealth6.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Digital transformation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Digital transformation audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.21×
Early Adopter MentalityPOWER1.92×
Career OrientationPOWER1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Digital transformation audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL1.05×
SpiritualityBALANCE1.08×
TraditionCONSERVATISM1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Digital transformation have in United States?

Digital transformation has an estimated audience of 1,637,775 people in United States, concentrated in California and New York.

02

What is the gender split and age of Digital transformation fans?

41.7% of Digital transformation fans are female, 58.3% are male, with an average age of 40.6 years.

03

Which brands do Digital transformation fans like most?

Digital transformation fans show strongest brand affinity for Loretta Devine (61.18×), Negative (Serbian band) (66.65×), and Tropical fish (42.78×) over the country average.

04

Where do Digital transformation fans live in United States?

Digital transformation fans in United States are most concentrated in California (reach ~200K), New York (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Digital transformation fans also like?

Beyond Digital transformation itself, the audience over-indexes on Negative (Serbian band) (66.65×), Tropical fish (42.78×), Made in USA (6.8×), and Open Culture (68.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Digital transformation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Digital transformation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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