Digital transformation Audience in United States

Digital transformation logo

Digital transformation has an estimated audience of 1,637,775 people in United States. 41.7% are female, 58.3% are male, average age 40.6. Top regions: California, New York, Texas. Top brand affinities: Loretta Devine, Negative (Serbian band), Tropical fish, Made in USA, Open Culture.

The average Digital transformation fan in United States is 40.6 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Loretta Devine, Negative (Serbian band), Tropical fish, with strongest over-indexing on Loretta Devine (61.18× the country average). Demographically, the Digital transformation audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Digital transformation fans

Demographic split for Digital transformation audience in United States
MetricValue
Female41.7%
Male58.3%
Average age40.6
Estimated audience size1,637,775

Audience persona

The typical Digital transformation fan in United States is more male, around 40.6 years old, with strong Need for Security tendencies and a notable affinity for Loretta Devine.

Top regions in United States

Top regions ranked by reach for Digital transformation in United States
RegionReachAffinity
California232,4241.29×
New York202,6572.21×
Texas170,0261.21×
Florida116,0301.05×
Georgia73,8101.46×
Illinois72,8611.34×
Virginia71,9911.8×
Pennsylvania61,6851.12×
New Jersey55,9501.34×
North Carolina55,6311.13×
Massachusetts52,1401.62×
Ohio51,6921.02×
Maryland43,6511.55×
Michigan42,5040.99×
Washington35,8841.09×
Tennessee30,7640.94×
Indiana29,7600.99×
Colorado29,6981.15×
Missouri25,5360.97×
Arizona25,0550.75×
Minnesota24,2561.03×
South Carolina22,4730.91×
Kentucky20,7431.01×
Oregon18,0590.96×
Wisconsin17,6740.72×
Connecticut17,6131.07×
Louisiana15,6380.74×
Alabama14,7240.64×
Nevada14,2870.9×
Oklahoma12,9970.71×
Utah12,5790.86×
Kansas12,3320.96×
Washington, District of Columbia12,0202.44×
Mississippi10,7150.79×
Arkansas10,5960.79×
Iowa8,4880.63×
Nebraska5,9250.72×
Idaho5,8560.71×
New Hampshire5,7760.89×
West Virginia5,5080.72×
Rhode Island5,3111.02×
Hawaii5,0060.71×
Delaware4,2810.95×
New Mexico4,1530.51×
Maine3,9810.68×
South Dakota2,5790.68×
North Dakota2,2320.66×
Vermont2,2200.77×
Montana2,1780.48×
Alaska1,9990.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Digital transformation audience
BrandAffinityCategory
Loretta Devine61.18×Movies & TV
Negative (Serbian band)66.65×Music & Radio
Tropical fish42.78×Pets & Animals
Made in USA6.8×Business & Career
Open Culture68.67×Music & Radio
Firefox14.52×Internet & Social Media
Data mining16.66×Technology & Electronics
Moovit79.88×Technology & Electronics
Trick-or-treating8.11×Kids & Family
Travelex64.08×Business & Career
Brake8.25×Cars & Mobility
Hellcats10.27×Movies & TV
Xoom19.11×Technology & Electronics
Carport9.04×Home & Garden
Pipeline transport9.55×Politics & Society
First responder6.06×Health
Towing8.11×Cars & Mobility
Blackwolf Run32.45×Sports
Invoice7.64×Business & Career
Tinariwen52.85×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Digital transformation audience
TraitClusterScore
Need for SecurityCONSERVATISM2.91
Career OrientationPOWER2.55
LGBTQ+ IdentityOPEN2.2
Early Adopter MentalityPOWER2
TravellingTHRILL1.79
Family OrientationCONSERVATISM1.77

Worldwide distribution

Worldwide audience distribution share by country for Digital transformation
CountryShare
Italy9.0%
United States8.7%
Spain7.8%

See Digital transformation audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Digital transformation have in United States?

Digital transformation has an estimated audience of 1,637,775 people in United States, concentrated in California and New York.

What is the gender split and age of Digital transformation fans?

41.7% of Digital transformation fans are female, 58.3% are male, with an average age of 40.6 years.

Which brands do Digital transformation fans like most?

Digital transformation fans show strongest brand affinity for Loretta Devine (61.18×), Negative (Serbian band) (66.65×), and Tropical fish (42.78×) over the country average.

Where do Digital transformation fans live in United States?

Digital transformation fans in United States are most concentrated in California (reach 232,424), New York (reach 202,657), and Texas (reach 170,026). These three regions account for the largest share of the active audience.

What other brands do Digital transformation fans also like?

Beyond Digital transformation itself, the audience over-indexes on Negative (Serbian band) (66.65×), Tropical fish (42.78×), Made in USA (6.8×), and Open Culture (68.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Digital transformation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.