Trick-or-treating Audience in United States
Trick-or-treating has an estimated audience of 7,140,166 people in United States. 68.5% are female, 31.5% are male, average age 34.2. Top brand affinities: Jake Paul, Enterprise Rent-A-Car, Google Maps, Indeed.com, Stitch!.
Top brand affinities include Jake Paul, Enterprise Rent-A-Car, Google Maps, with strongest over-indexing on Jake Paul (15.09× the country average). Demographically, the Trick-or-treating audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Price Sensitivity, Family Orientation.
Category: Kids & Family · Type: Topic
Demographics of Trick-or-treating fans
| Metric | Value |
|---|---|
| Female | 68.5% |
| Male | 31.5% |
| Average age | 34.2 |
| Estimated audience size | 7,140,166 |
Audience persona
The typical Trick-or-treating fan in United States is more female, around 34.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Jake Paul.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jake Paul | 15.09× | Internet & Social Media |
| Enterprise Rent-A-Car | 7.08× | Cars & Mobility |
| Google Maps | 3.85× | Internet & Social Media |
| Indeed.com | 3.89× | Business & Career |
| Stitch! | 8.42× | Movies & TV |
| Hyundai Elantra | 15.09× | Cars & Mobility |
| Google News | 4.01× | News |
| Toyota Crown | 15.09× | Cars & Mobility |
| Honda Pilot | 10.61× | Cars & Mobility |
| Acura MDX | 10.97× | Cars & Mobility |
| Superman | 1.56× | Movies & TV |
| Halloween costume | 6.6× | Kids & Family |
| Capital One | 2.24× | Business & Career |
| Millie Bobby Brown | 3.56× | Movies & TV |
| Honda Accord | 7.43× | Cars & Mobility |
| Teletubbies | 10.94× | Kids & Family |
| Zac Efron | 4.7× | Movies & TV |
| DuckDuckGo | 4.42× | Internet & Social Media |
| Apple Store | 3.81× | Shopping |
| Livemusic | 2.46× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.43 |
| Family Orientation | CONSERVATISM | 1.34 |
| Urban Lifestyle | OPEN | 1.26 |
| Design Affinity | PREMIUM | 1.23 |
| Extroversion | THRILL | 1.22 |
| Sustainability | BALANCE | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 57.3% |
| Japan | 9.4% |
| United Kingdom | 6.7% |
See Trick-or-treating audiences in other countries
More Kids & Family audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Trick-or-treating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.