Trick-or-treating Audience in United States
Trick-or-treating has an estimated audience of 7,140,166 people in United States. 68.5% are female, 31.5% are male, average age 34.2. Top brand affinities: Historic site, Throne of Glass, GILT, Barclays Center, Natural rubber.
Top brand affinities include Historic site, Throne of Glass, GILT, with strongest over-indexing on Historic site (5.27× the country average). Demographically, the Trick-or-treating audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Price Sensitivity, Family Orientation.
Category: Kids & Family · Type: Topic
Demographics of Trick-or-treating fans
| Metric | Value |
|---|---|
| Female | 68.5% |
| Male | 31.5% |
| Average age | 34.2 |
| Estimated audience size | 7,140,166 |
Audience persona
The typical Trick-or-treating fan in United States is more female, around 34.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Historic site.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 5.27× | Arts & Culture |
| Throne of Glass | 9.02× | Literature |
| GILT | 11.33× | Shopping |
| Barclays Center | 11.32× | Sports |
| Natural rubber | 1.72× | Cars & Mobility |
| Jingoism | 1.78× | Politics & Society |
| Vivian Campbell | 15.09× | Music & Radio |
| Hipster | 7.43× | Politics & Society |
| Bank account | 1.69× | Business & Career |
| Saving | 2× | Business & Career |
| 3D printing | 1.59× | Technology & Electronics |
| Vocal harmony | 2.71× | Music & Radio |
| Monogram | 2.29× | Home & Garden |
| Corona (band) | 3.39× | Music & Radio |
| JDSU | 1.8× | Business & Career |
| Nurse education | 1.89× | Kids & Family |
| Goop | 3× | Internet & Social Media |
| Fairy godmother | 4.13× | Literature |
| Mathcore | 4.44× | Music & Radio |
| Mothercare | 1.72× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.43 |
| Family Orientation | CONSERVATISM | 1.34 |
| Urban Lifestyle | OPEN | 1.26 |
| Design Affinity | PREMIUM | 1.23 |
| Extroversion | THRILL | 1.22 |
| Sustainability | BALANCE | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 57.3% |
| Japan | 9.4% |
| United Kingdom | 6.7% |
See Trick-or-treating audiences in other countries
More Kids & Family audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Trick-or-treating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.