Rascasse Audience Intelligence

Trick-or-treating Audience in United States

A data profile of the people who buy, follow and care about Trick-or-treating in United States — modelled from more than twelve digital signal sources. Trick-or-treating has an estimated audience of 7,140,166 people in United States.

#2978among Topic in United States#148in Kids & Family

The average Trick-or-treating fan in United States is 34.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jake Paul, Hyundai Elantra, Halloween costume, with strongest over-indexing on Jake Paul (15.09× the country average).

Demographically, the Trick-or-treating audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Price Sensitivity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Trick-or-treating fan in United States is more female, around 34.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Jake Paul.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Trick-or-treating profile in United States.

Audience size
7.1M
in United States
Gender
68.5%♀
31.5% male
Age
34.2
average years
Country rank
#4931
Topic in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Trick-or-treating fans

68.5% are female, 31.5% are male, average age 34.2.

Fig. 02

Gender split

68.5%
Female
31.5%
Male
Demographic split for Trick-or-treating audience in United States
MetricValue
Female68.5%
Male31.5%
Average age34.2
Estimated audience size7,140,166
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Trick-or-treating audience in United States
Age bracketShare%
16-1929%
20-2925%
30-3920%
40-4916%
50+10%
Fig. 04

Worldwide distribution

57.2%

of the worldwide Trick-or-treating audience comes from United States.

Worldwide audience distribution share by country for Trick-or-treating
CountryShare
United States57.2%
Japan9.4%
United Kingdom6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Trick-or-treating audience in United States is strongest.

Fig. 05

Top regions by affinity

Trick-or-treating fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~50K1.38×
02Wisconsin~100K1.36×
03Ohio~300K1.28×
04Kentucky~100K1.24×
05New Hampshire~30K1.22×
06California~900K1.20×
07Iowa~70K1.19×
08Louisiana~100K1.16×
09Oklahoma~90K1.16×
10Texas~700K1.15×
11Pennsylvania~300K1.15×
12Illinois~300K1.10×
13Arizona~200K1.10×
14Indiana~100K1.09×
15New Mexico~40K1.09×
16Nevada~70K1.07×
17Georgia~200K1.05×
18Michigan~200K1.04×
19Missouri~100K1.02×
20Virginia~200K1.01×
21New Jersey~200K1.00×
22Mississippi~60K1.00×
23Delaware~20K0.98×
24Washington~100K0.97×
25Connecticut~70K0.97×
26Kansas~50K0.97×
27Massachusetts~100K0.96×
28Maryland~100K0.96×
29Hawaii~30K0.96×
30New York~400K0.95×
31Nebraska~30K0.95×
32Florida~500K0.94×
33Alabama~90K0.94×
34Utah~60K0.94×
35Arkansas~60K0.94×
36North Dakota~10K0.94×
37North Carolina~200K0.93×
38Alaska~10K0.93×
39South Carolina~100K0.92×
40Tennessee~100K0.91×
41South Dakota~10K0.91×
42Idaho~30K0.90×
43Vermont~10K0.90×
44Oregon~70K0.89×
45Maine~20K0.88×
46Rhode Island~20K0.87×
47Colorado~100K0.85×
48Minnesota~90K0.83×
49Montana~20K0.82×
50Washington, District of Columbia~20K0.72×
Fig. 06

Affinity by region

Affinity by region — Trick-or-treating, United States
0.72×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Trick-or-treating audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Trick-or-treating audience
#·InterestCategoryAffinity×
01Jake PaulInternet & Social Media15.09×
02Toyota CrownCars & Mobility15.09×
03Hyundai ElantraCars & Mobility14.37×
04Acura TLXCars & Mobility9.38×
05Acura MDXCars & Mobility7.85×
06Halloween costumeKids & Family7.79×
07Honda PilotCars & Mobility7.65×
08Nissan RogueCars & Mobility6.24×
09Captain D'sFood & Beverages6.21×
10Stitch!Movies & TV6.16×
11Alvin and the ChipmunksMusic & Radio5.69×
12Enterprise Rent-A-CarCars & Mobility3.16×
13Valentine's DayKids & Family2.70×
14LegoKids & Family2.36×
15Britney SpearsMusic & Radio2.16×
16Cyber MondayShopping2.10×
17High schoolBusiness & Career2.00×
18Pizza HutFood & Beverages1.91×
19Black Friday (shopping)Shopping1.70×
20SubwayFood & Beverages1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Trick-or-treating audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Trick-or-treating audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.40×
Community OrientationOPEN1.39×
Family OrientationCONSERVATISM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Trick-or-treating audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.80×
TraditionCONSERVATISM0.86×
Sports ActivityPOWER0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Trick-or-treating have in United States?

Trick-or-treating has an estimated audience of 7,140,166 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Trick-or-treating fans?

68.5% of Trick-or-treating fans are female, 31.5% are male, with an average age of 34.2 years.

03

Which brands do Trick-or-treating fans like most?

Trick-or-treating fans show strongest brand affinity for Jake Paul (15.09×), Hyundai Elantra (14.37×), and Halloween costume (7.79×) over the country average.

04

Where do Trick-or-treating fans live in United States?

Trick-or-treating fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Trick-or-treating fans also like?

Beyond Trick-or-treating itself, the audience over-indexes on Hyundai Elantra (14.37×), Halloween costume (7.79×), Toyota Crown (15.09×), and Enterprise Rent-A-Car (3.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Trick-or-treating audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Trick-or-treating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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