Toyota Crown Audience in United States

Toyota Crown logo

Toyota Crown has an estimated audience of 1,815,063 people in United States. 27.7% are female, 72.3% are male, average age 38.5. Top regions: California, Texas, Florida. Top brand affinities: PagSeguro, Keirin, J. League Cup, Initial D (film), Japan Soccer League.

The average Toyota Crown fan in United States is 38.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include PagSeguro, Keirin, J. League Cup, with strongest over-indexing on PagSeguro (1061.52× the country average). Demographically, the Toyota Crown audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Toyota Crown fans

Demographic split for Toyota Crown audience in United States
MetricValue
Female27.7%
Male72.3%
Average age38.5
Estimated audience size1,815,063

Audience persona

The typical Toyota Crown fan in United States is more male, around 38.5 years old, with strong Luxury Orientation tendencies and a notable affinity for PagSeguro.

Top regions in United States

Top regions ranked by reach for Toyota Crown in United States
RegionReachAffinity
California228,9301.15×
Texas210,3421.35×
Florida156,9131.28×
New York84,2490.83×
Georgia69,5581.24×
Illinois68,4251.13×
Pennsylvania60,1160.98×
North Carolina59,9451.1×
Ohio51,4180.92×
Virginia48,6111.1×
Tennessee41,9311.15×
Arizona40,7231.1×
Washington39,0661.07×
Maryland38,2191.22×
New Jersey37,4800.81×
Alabama36,5941.44×
Massachusetts34,8920.98×
Louisiana32,3611.38×
Michigan32,0380.68×
Indiana30,8460.93×
Missouri29,2761×
Kentucky27,2021.2×
South Carolina25,8540.95×
Wisconsin24,8910.91×
Minnesota23,0810.89×
Mississippi23,0511.54×
Colorado23,0500.81×
Oklahoma21,8421.08×
Oregon20,1280.97×
Nevada19,9431.14×
Arkansas16,9461.13×
Connecticut16,8550.93×
Utah15,8140.97×
Iowa13,5640.91×
Kansas12,7460.89×
New Mexico8,9770.99×
Hawaii8,9341.15×
West Virginia8,6801.03×
Idaho7,8620.86×
Nebraska7,8120.86×
New Hampshire7,0150.98×
Rhode Island5,4720.95×
Maine4,9200.76×
Washington, District of Columbia4,8090.88×
Delaware4,4720.89×
Montana4,3860.87×
Vermont2,9440.92×
South Dakota2,7280.65×
North Dakota2,7170.73×
Wyoming2,2240.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toyota Crown audience
BrandAffinityCategory
PagSeguro1061.52×Technology & Electronics
Keirin604.37×Sports
J. League Cup605.58×Sports
Initial D (film)182.82×Movies & TV
Japan Soccer League684.04×Sports
Toyota Noah691.26×Cars & Mobility
Pachinko269.62×Games
Toyota Harrier467.71×Cars & Mobility
Mechanic: Resurrection192.67×Movies & TV
Underground city291.6×
Toyota Sienta423.49×Cars & Mobility
Kyōtei246.2×Sports
Milestones43.99×Music & Radio
Tokyu Hands214.58×Shopping
Mazda CX-526.55×Cars & Mobility
Toyota HiAce85.1×Cars & Mobility
Porsche 904184.54×Cars & Mobility
Hang Seng Index64.59×Business & Career
Suzuki Jimny48.88×Cars & Mobility
Trick-or-treating15.09×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toyota Crown audience
TraitClusterScore
Luxury OrientationPREMIUM1.88
Price SensitivityPREMIUM1.54
Family OrientationCONSERVATISM1.48
Need for SecurityCONSERVATISM1.38
Quality AwarenessPREMIUM1.35
Career OrientationPOWER1.14

Worldwide distribution

Worldwide audience distribution share by country for Toyota Crown
CountryShare
United States42.5%
Canada3.9%
Taiwan3.7%

See Toyota Crown audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Toyota Crown have in United States?

Toyota Crown has an estimated audience of 1,815,063 people in United States, concentrated in California and Texas.

What is the gender split and age of Toyota Crown fans?

27.7% of Toyota Crown fans are female, 72.3% are male, with an average age of 38.5 years.

Which brands do Toyota Crown fans like most?

Toyota Crown fans show strongest brand affinity for PagSeguro (1061.52×), Keirin (604.37×), and J. League Cup (605.58×) over the country average.

Where do Toyota Crown fans live in United States?

Toyota Crown fans in United States are most concentrated in California (reach 228,930), Texas (reach 210,342), and Florida (reach 156,913). These three regions account for the largest share of the active audience.

What other brands do Toyota Crown fans also like?

Beyond Toyota Crown itself, the audience over-indexes on Keirin (604.37×), J. League Cup (605.58×), Initial D (film) (182.82×), and Japan Soccer League (684.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toyota Crown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.