Rascasse Audience Intelligence

Toyota Crown Audience in United States

A data profile of the people who buy, follow and care about Toyota Crown in United States — modelled from more than twelve digital signal sources. Toyota Crown has an estimated audience of 1,795,131 people in United States.

#114among Car type in United States#94among Car Model in United States#519in Cars & Mobility

The average Toyota Crown fan in United States is 38.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include PagSeguro, Keirin, Initial D (film), with strongest over-indexing on PagSeguro (1061.52× the country average).

Demographically, the Toyota Crown audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Toyota Crown fan in United States is more male, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for PagSeguro.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toyota Crown profile in United States.

Audience size
1.8M
in United States
Gender
27.7%♀
72.3% male
Age
38.5
average years
Country rank
#15491
Car Model in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Toyota Crown fans

27.7% are female, 72.3% are male, average age 38.5.

Fig. 02

Gender split

27.7%
Female
72.3%
Male
Demographic split for Toyota Crown audience in United States
MetricValue
Female27.7%
Male72.3%
Average age38.5
Estimated audience size1,795,131
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Toyota Crown audience in United States
Age bracketShare%
16-1922%
20-2919%
30-3919%
40-4921%
50+19%
Fig. 04

Worldwide distribution

41.9%

of the worldwide Toyota Crown audience comes from United States.

Worldwide audience distribution share by country for Toyota Crown
CountryShare
United States41.9%
Argentina4.1%
Canada4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toyota Crown audience in United States is strongest.

Fig. 05

Top regions by affinity

Toyota Crown fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~20K1.54×
02Alabama~40K1.43×
03Louisiana~30K1.40×
04Florida~200K1.29×
05Texas~200K1.26×
06Georgia~70K1.23×
07Maryland~40K1.20×
08Kentucky~30K1.17×
09Tennessee~40K1.13×
10Arkansas~20K1.13×
11Nevada~20K1.12×
12California~200K1.11×
13Illinois~70K1.11×
14Hawaii~9K1.11×
15Virginia~50K1.10×
16Arizona~40K1.10×
17Oklahoma~20K1.09×
18West Virginia~9K1.09×
19North Carolina~60K1.07×
20Washington~40K1.04×
21Missouri~30K1.00×
22South Carolina~30K0.99×
23Utah~20K0.97×
24New Mexico~9K0.97×
25New Hampshire~7K0.97×
26Rhode Island~6K0.97×
27Massachusetts~30K0.96×
28Indiana~30K0.96×
29Connecticut~20K0.95×
30Pennsylvania~60K0.94×
31Ohio~50K0.94×
32Minnesota~20K0.94×
33Delaware~5K0.94×
34Oregon~20K0.92×
35Kansas~10K0.92×
36Vermont~3K0.92×
37Wisconsin~20K0.91×
38Iowa~10K0.91×
39Washington, District of Columbia~5K0.90×
40Idaho~8K0.87×
41Nebraska~8K0.87×
42Montana~4K0.85×
43New Jersey~40K0.80×
44Colorado~20K0.80×
45Maine~5K0.80×
46New York~80K0.79×
47North Dakota~3K0.79×
48South Dakota~3K0.71×
49Michigan~30K0.69×
50Alaska~3K0.65×
Fig. 06

Affinity by region

Affinity by region — Toyota Crown, United States
0.65×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toyota Crown audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toyota Crown audience
#·InterestCategoryAffinity×
01PagSeguroTechnology & Electronics1061.52×
02Toyota NoahCars & Mobility691.26×
03Japan Soccer LeagueSports684.04×
04KeirinSports604.37×
05Toyota HarrierCars & Mobility467.71×
06Toyota SientaCars & Mobility423.49×
07Underground cityPOI291.60×
08PachinkoGames269.62×
09KyōteiSports246.20×
10Tokyu HandsShopping214.58×
11Mechanic: ResurrectionMovies & TV192.67×
12Porsche 904Cars & Mobility184.54×
13Initial D (film)Movies & TV182.82×
14NISSAShopping108.03×
15Toyota HiAceCars & Mobility85.10×
16Suzuki JimnyCars & Mobility48.88×
17MilestonesMusic & Radio43.99×
18Mazda CX-5Cars & Mobility26.55×
19Rim (wheel)Cars & Mobility20.00×
20Trick-or-treatingKids & Family15.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toyota Crown audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Toyota Crown audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.02×
Need for SecurityCONSERVATISM1.50×
Luxury OrientationPREMIUM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Toyota Crown audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.58×
Convenience OrientationPREMIUM0.68×
TraditionCONSERVATISM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Toyota Crown have in United States?

Toyota Crown has an estimated audience of 1,795,131 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Toyota Crown fans?

27.7% of Toyota Crown fans are female, 72.3% are male, with an average age of 38.5 years.

03

Which brands do Toyota Crown fans like most?

Toyota Crown fans show strongest brand affinity for PagSeguro (1061.52×), Keirin (604.37×), and Initial D (film) (182.82×) over the country average.

04

Where do Toyota Crown fans live in United States?

Toyota Crown fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Toyota Crown fans also like?

Beyond Toyota Crown itself, the audience over-indexes on Keirin (604.37×), Initial D (film) (182.82×), Japan Soccer League (684.04×), and Toyota Noah (691.26×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Toyota Crown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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