Toyota HiAce Audience in United States

Toyota HiAce has an estimated audience of 348,035 people in United States. 20.4% are female, 79.6% are male, average age 35.2. Top regions: California, Texas, Florida. Top brand affinities: Ford Ka, Honda Jazz, Dakar Rally, Toyota Crown, Hyundai i20.

The average Toyota HiAce fan in United States is 35.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Ford Ka, Honda Jazz, Dakar Rally, with strongest over-indexing on Ford Ka (375× the country average). Demographically, the Toyota HiAce audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Toyota HiAce fans

Demographic split for Toyota HiAce audience in United States
MetricValue
Female20.4%
Male79.6%
Average age35.2
Estimated audience size348,035

Audience persona

The typical Toyota HiAce fan in United States is more male, around 35.2 years old, with strong Family Orientation tendencies and a notable affinity for Ford Ka.

Top regions in United States

Top regions ranked by reach for Toyota HiAce in United States
RegionReachAffinity
California55,1551.44×
Texas37,7231.26×
Florida27,4551.17×
New York18,8440.97×
Washington11,4851.65×
Georgia10,9441.02×
Illinois10,2580.88×
North Carolina9,9670.95×
Virginia9,6481.14×
Pennsylvania9,2660.79×
New Jersey8,6620.98×
Ohio8,5310.8×
Oregon7,2691.82×
Colorado7,1471.3×
Tennessee7,1041.02×
Maryland7,0291.17×
Arizona6,8930.97×
Michigan6,8640.75×
Massachusetts5,8370.85×
Indiana5,3990.85×
Utah4,8941.57×
Missouri4,4770.8×
Nevada4,4221.31×
South Carolina4,1100.78×
Minnesota4,0550.81×
Kentucky4,0350.92×
Louisiana3,9860.89×
Wisconsin3,7750.72×
Oklahoma3,5740.92×
Hawaii3,4692.32×
Alabama3,4660.71×
Connecticut3,2360.93×
Arkansas2,7640.96×
Kansas2,2380.82×
Iowa2,2200.77×
Idaho2,1131.21×
Mississippi2,0200.7×
New Mexico1,6420.94×
Nebraska1,3650.78×
Washington, District of Columbia1,1901.14×
West Virginia1,1570.71×
New Hampshire1,0930.8×
Maine9680.78×
Alaska9601.29×
Montana9530.99×
Rhode Island8330.75×
Delaware7200.75×
North Dakota5500.77×
South Dakota5440.68×
Wyoming4730.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toyota HiAce audience
BrandAffinityCategory
Ford Ka375×Cars & Mobility
Honda Jazz240.59×Cars & Mobility
Dakar Rally110.55×Sports
Toyota Crown102.42×Cars & Mobility
Hyundai i20232.25×Cars & Mobility
Nissan Juke98.21×Cars & Mobility
Nissan Qashqai140.34×Cars & Mobility
Nissan Micra135.26×Cars & Mobility
Autism Awareness19.03×Health
Toyota Yaris51.34×Cars & Mobility
Diabetes mellitus awareness12.48×Health
Antique car17.93×Cars & Mobility
Toyota Land Cruiser24.78×Cars & Mobility
Nissan Patrol93.23×Cars & Mobility
Mercedes-Benz GLA-Class41.88×Cars & Mobility
Mitsubishi Lancer57.65×Cars & Mobility
Hatchback13.68×Cars & Mobility
Nissan Silvia67.36×Cars & Mobility
Microblogging12.67×Technology & Electronics
BMW Z465.89×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toyota HiAce audience
TraitClusterScore
Family OrientationCONSERVATISM2.62
Price SensitivityPREMIUM2.26
Need for SecurityCONSERVATISM2.06
TravellingTHRILL1.49
Risk AppetiteTHRILL1.44
MindfulnessBALANCE1.34

Worldwide distribution

Worldwide audience distribution share by country for Toyota HiAce
CountryShare
United States11.0%
France8.8%
Australia7.9%

See Toyota HiAce audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Toyota HiAce have in United States?

Toyota HiAce has an estimated audience of 348,035 people in United States, concentrated in California and Texas.

What is the gender split and age of Toyota HiAce fans?

20.4% of Toyota HiAce fans are female, 79.6% are male, with an average age of 35.2 years.

Which brands do Toyota HiAce fans like most?

Toyota HiAce fans show strongest brand affinity for Ford Ka (375×), Honda Jazz (240.59×), and Dakar Rally (110.55×) over the country average.

Where do Toyota HiAce fans live in United States?

Toyota HiAce fans in United States are most concentrated in California (reach 55,155), Texas (reach 37,723), and Florida (reach 27,455). These three regions account for the largest share of the active audience.

What other brands do Toyota HiAce fans also like?

Beyond Toyota HiAce itself, the audience over-indexes on Honda Jazz (240.59×), Dakar Rally (110.55×), Toyota Crown (102.42×), and Hyundai i20 (232.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toyota HiAce. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.