Toyota HiAce Audience in United States

Toyota HiAce logo

Toyota HiAce has an estimated audience of 348,035 people in United States. 20.4% are female, 79.6% are male, average age 35.2. Top regions: California, Texas, Florida. Top brand affinities: Arrietty, Iztacalco, Life of Pi, Omaha Storm Chasers, Vivian Campbell.

The average Toyota HiAce fan in United States is 35.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Arrietty, Iztacalco, Life of Pi, with strongest over-indexing on Arrietty (232.25× the country average). Demographically, the Toyota HiAce audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Toyota HiAce fans

Demographic split for Toyota HiAce audience in United States
MetricValue
Female20.4%
Male79.6%
Average age35.2
Estimated audience size348,035

Audience persona

The typical Toyota HiAce fan in United States is more male, around 35.2 years old, with strong Family Orientation tendencies and a notable affinity for Arrietty.

Top regions in United States

Top regions ranked by reach for Toyota HiAce in United States
RegionReachAffinity
California55,1551.44×
Texas37,7231.26×
Florida27,4551.17×
New York18,8440.97×
Washington11,4851.65×
Georgia10,9441.02×
Illinois10,2580.88×
North Carolina9,9670.95×
Virginia9,6481.14×
Pennsylvania9,2660.79×
New Jersey8,6620.98×
Ohio8,5310.8×
Oregon7,2691.82×
Colorado7,1471.3×
Tennessee7,1041.02×
Maryland7,0291.17×
Arizona6,8930.97×
Michigan6,8640.75×
Massachusetts5,8370.85×
Indiana5,3990.85×
Utah4,8941.57×
Missouri4,4770.8×
Nevada4,4221.31×
South Carolina4,1100.78×
Minnesota4,0550.81×
Kentucky4,0350.92×
Louisiana3,9860.89×
Wisconsin3,7750.72×
Oklahoma3,5740.92×
Hawaii3,4692.32×
Alabama3,4660.71×
Connecticut3,2360.93×
Arkansas2,7640.96×
Kansas2,2380.82×
Iowa2,2200.77×
Idaho2,1131.21×
Mississippi2,0200.7×
New Mexico1,6420.94×
Nebraska1,3650.78×
Washington, District of Columbia1,1901.14×
West Virginia1,1570.71×
New Hampshire1,0930.8×
Maine9680.78×
Alaska9601.29×
Montana9530.99×
Rhode Island8330.75×
Delaware7200.75×
North Dakota5500.77×
South Dakota5440.68×
Wyoming4730.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toyota HiAce audience
BrandAffinityCategory
Arrietty232.25×Movies & TV
Iztacalco375×Travel & Leisure
Life of Pi98.21×Movies & TV
Omaha Storm Chasers140.34×Sports
Vivian Campbell102.42×Music & Radio
Academy Award for Best Production Design69.12×Movies & TV
Iyanla Vanzant42.44×Business & Career
Aix-Marseille University135.26×Business & Career
Israel5.75×Travel & Leisure
Iwin84.82×Games
Leverage (TV series)12.5×Movies & TV
Babalawo51.34×
Title Nine18.33×Fashion & Accessoires
Flattop grill50.73×Home & Garden
Hipster14.65×Politics & Society
Goof17.77×Movies & TV
Equinix18.42×Business & Career
Star Trek: Insurrection33.83×Movies & TV
Electrolyte5.72×Health
Stamp collecting5.45×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toyota HiAce audience
TraitClusterScore
Family OrientationCONSERVATISM2.62
Price SensitivityPREMIUM2.26
Need for SecurityCONSERVATISM2.06
TravellingTHRILL1.49
Risk AppetiteTHRILL1.44
MindfulnessBALANCE1.34

Worldwide distribution

Worldwide audience distribution share by country for Toyota HiAce
CountryShare
United States11.0%
France8.8%
Australia7.9%

See Toyota HiAce audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Toyota HiAce have in United States?

Toyota HiAce has an estimated audience of 348,035 people in United States, concentrated in California and Texas.

What is the gender split and age of Toyota HiAce fans?

20.4% of Toyota HiAce fans are female, 79.6% are male, with an average age of 35.2 years.

Which brands do Toyota HiAce fans like most?

Toyota HiAce fans show strongest brand affinity for Arrietty (232.25×), Iztacalco (375×), and Life of Pi (98.21×) over the country average.

Where do Toyota HiAce fans live in United States?

Toyota HiAce fans in United States are most concentrated in California (reach 55,155), Texas (reach 37,723), and Florida (reach 27,455). These three regions account for the largest share of the active audience.

What other brands do Toyota HiAce fans also like?

Beyond Toyota HiAce itself, the audience over-indexes on Iztacalco (375×), Life of Pi (98.21×), Omaha Storm Chasers (140.34×), and Vivian Campbell (102.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toyota HiAce. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.