Rascasse Audience Intelligence

Toyota HiAce Audience in United States

A data profile of the people who buy, follow and care about Toyota HiAce in United States — modelled from more than twelve digital signal sources. Toyota HiAce has an estimated audience of 374,835 people in United States.

#304among Car type in United States#352among Car Model in United States#1165in Cars & Mobility

The average Toyota HiAce fan in United States is 35.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ford Ka, Honda Jazz, Hyundai i20, with strongest over-indexing on Ford Ka (498× the country average).

Demographically, the Toyota HiAce audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Price Sensitivity, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Toyota HiAce fan in United States is more male, around 35.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Ford Ka.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toyota HiAce profile in United States.

Audience size
375K
in United States
Gender
20.4%♀
79.6% male
Age
35.2
average years
Country rank
#43052
Car Model in United States
Fig. 01

Search interest · 12-month trend

+43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Toyota HiAce fans

20.4% are female, 79.6% are male, average age 35.2.

Fig. 02

Gender split

20.4%
Female
79.6%
Male
Demographic split for Toyota HiAce audience in United States
MetricValue
Female20.4%
Male79.6%
Average age35.2
Estimated audience size374,835
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Toyota HiAce audience in United States
Age bracketShare%
16-1932%
20-2919%
30-3919%
40-4916%
50+14%
Fig. 04

Worldwide distribution

11.6%

of the worldwide Toyota HiAce audience comes from United States.

Worldwide audience distribution share by country for Toyota HiAce
CountryShare
United States11.6%
France8.7%
Australia7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toyota HiAce audience in United States is strongest.

Fig. 05

Top regions by affinity

Toyota HiAce fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~3K1.99×
02Oregon~7K1.65×
03Washington~10K1.52×
04Utah~4K1.40×
05California~50K1.31×
06Alaska<1K1.30×
07Colorado~7K1.22×
08Nevada~4K1.22×
09Idaho~2K1.21×
10Texas~40K1.18×
11Maryland~7K1.13×
12Florida~30K1.12×
13Virginia~9K1.09×
14Montana~1K1.04×
15Arizona~7K1.01×
16Washington, District of Columbia~1K1.00×
17Tennessee~7K0.98×
18New Mexico~2K0.98×
19Georgia~10K0.97×
20Arkansas~3K0.97×
21Kentucky~4K0.96×
22Oklahoma~4K0.96×
23New Hampshire~1K0.96×
24North Carolina~10K0.95×
25New Jersey~8K0.95×
26Vermont<1K0.94×
27Louisiana~4K0.92×
28Connecticut~3K0.92×
29New York~20K0.91×
30Kansas~2K0.90×
31Maine~1K0.89×
32Delaware<1K0.89×
33South Carolina~5K0.88×
34South Dakota<1K0.88×
35North Dakota<1K0.88×
36Massachusetts~6K0.87×
37Rhode Island<1K0.87×
38Nebraska~1K0.86×
39West Virginia~1K0.86×
40Indiana~5K0.85×
41Alabama~4K0.85×
42Illinois~10K0.84×
43Missouri~5K0.84×
44Minnesota~4K0.84×
45Iowa~2K0.84×
46Mississippi~2K0.83×
47Pennsylvania~9K0.79×
48Ohio~9K0.79×
49Wisconsin~4K0.78×
50Michigan~7K0.75×
Fig. 06

Affinity by region

Affinity by region — Toyota HiAce, United States
0.75×1.00×1.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toyota HiAce audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toyota HiAce audience
#·InterestCategoryAffinity×
01Ford KaCars & Mobility498.00×
02Hyundai i20Cars & Mobility305.92×
03Honda JazzCars & Mobility215.95×
04Nissan MicraCars & Mobility172.17×
05Nissan QashqaiCars & Mobility167.07×
06Nissan PatrolCars & Mobility116.66×
07Nissan JukeCars & Mobility114.78×
08Dakar RallySports103.49×
09Nissan X-TrailCars & Mobility89.85×
10BMW Z4Cars & Mobility85.71×
11Toyota CrownCars & Mobility85.10×
12Nissan SilviaCars & Mobility82.44×
13Toyota YarisCars & Mobility75.00×
14Mercedes-Benz GLA-ClassCars & Mobility54.78×
15Ford EcoSportCars & Mobility45.44×
16Toyota Land CruiserCars & Mobility32.73×
17Honda AccordCars & Mobility31.71×
18Antique carCars & Mobility21.25×
19Brittany SnowMovies & TV18.33×
20Solar energyHome & Garden10.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toyota HiAce audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Toyota HiAce audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM3.28×
Family OrientationCONSERVATISM3.18×
SustainabilityBALANCE2.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Toyota HiAce audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.56×
CreativityOPEN0.57×
Healthy LifestyleBALANCE0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Toyota HiAce have in United States?

Toyota HiAce has an estimated audience of 374,835 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Toyota HiAce fans?

20.4% of Toyota HiAce fans are female, 79.6% are male, with an average age of 35.2 years.

03

Which brands do Toyota HiAce fans like most?

Toyota HiAce fans show strongest brand affinity for Ford Ka (498×), Honda Jazz (215.95×), and Hyundai i20 (305.92×) over the country average.

04

Where do Toyota HiAce fans live in United States?

Toyota HiAce fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Toyota HiAce fans also like?

Beyond Toyota HiAce itself, the audience over-indexes on Honda Jazz (215.95×), Hyundai i20 (305.92×), Dakar Rally (103.49×), and Toyota Crown (85.1×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Toyota HiAce. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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