Ford Ka Audience in United States

Ford Ka logo

Ford Ka has an estimated audience of 461,817 people in United States. 37.0% are female, 63.0% are male, average age 35.1. Top regions: Florida, Texas, California. Top brand affinities: Nissan Juke, Toyota Yaris, Toyota HiAce, Honda Fit, Jeep Cherokee.

The average Ford Ka fan in United States is 35.1 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Nissan Juke, Toyota Yaris, Toyota HiAce, with strongest over-indexing on Nissan Juke (515.87× the country average). Demographically, the Ford Ka audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Career Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of Ford Ka fans

Demographic split for Ford Ka audience in United States
MetricValue
Female37.0%
Male63.0%
Average age35.1
Estimated audience size461,817

Audience persona

The typical Ford Ka fan in United States is more male, around 35.1 years old, with strong Career Orientation tendencies and a notable affinity for Nissan Juke.

Top regions in United States

Top regions ranked by reach for Ford Ka in United States
RegionReachAffinity
Florida55,3651.77×
Texas55,2451.39×
California54,9711.08×
New York24,2100.94×
Illinois17,0081.11×
Michigan15,6541.3×
Georgia15,2811.07×
Pennsylvania14,6270.94×
North Carolina14,5111.04×
Virginia12,9431.15×
Ohio12,6060.89×
New Jersey12,1561.03×
Massachusetts12,1531.34×
Washington11,0471.19×
Arizona10,8061.15×
Colorado9,8221.35×
Tennessee9,0260.97×
Indiana7,9060.94×
Missouri7,3240.98×
Maryland6,9880.88×
Utah6,4261.55×
South Carolina6,3500.91×
Wisconsin5,9260.85×
Oregon5,6421.07×
Minnesota5,5200.83×
Connecticut5,1551.11×
Oklahoma5,0900.99×
Kentucky4,8550.84×
Nevada4,7621.07×
Alabama4,6250.72×
Kansas4,4671.23×
Louisiana3,7670.63×
Iowa3,0670.81×
Arkansas2,9630.78×
Mississippi2,3430.62×
Idaho2,0610.89×
New Mexico2,0310.88×
New Hampshire2,0231.11×
Nebraska1,8610.8×
West Virginia1,7860.83×
Maine1,7751.07×
Washington, District of Columbia1,5311.1×
Rhode Island1,3620.93×
Hawaii1,2470.63×
Montana1,2300.96×
Alaska9650.98×
South Dakota8940.84×
North Dakota8710.92×
Delaware7950.62×
Wyoming7221.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ford Ka audience
BrandAffinityCategory
Nissan Juke515.87×Cars & Mobility
Toyota Yaris260×Cars & Mobility
Toyota HiAce498×Cars & Mobility
Honda Fit249.28×Cars & Mobility
Jeep Cherokee215.41×Cars & Mobility
Mercedes-Benz GLA-Class214.35×Cars & Mobility
Ford EcoSport209.09×Cars & Mobility
Lexus GX188.66×Cars & Mobility
Nissan Micra532.65×Cars & Mobility
BMW Z4355.52×Cars & Mobility
BMW X1201.96×Cars & Mobility
Nissan Pathfinder150.48×Cars & Mobility
Automotive industry in the United States191.35×
Ford Transit189×Cars & Mobility
Lexus SC681.82×Cars & Mobility
Hybrid electric vehicle73.76×Cars & Mobility
Mercedes-Benz A-Class186.39×Cars & Mobility
BMW 1 Series184.05×Cars & Mobility
City car66.34×Cars & Mobility
AMSOIL INC.136.36×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ford Ka audience
TraitClusterScore
Career OrientationPOWER4.38
Family OrientationCONSERVATISM3.32
Quality AwarenessPREMIUM1.76
Risk AppetiteTHRILL1.63
Need for SecurityCONSERVATISM1.54
Urban LifestyleOPEN1.37

Worldwide distribution

Worldwide audience distribution share by country for Ford Ka
CountryShare
Brazil54.7%
Argentina5.0%
United States4.6%

See Ford Ka audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Ford Ka have in United States?

Ford Ka has an estimated audience of 461,817 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Ford Ka fans?

37.0% of Ford Ka fans are female, 63.0% are male, with an average age of 35.1 years.

Which brands do Ford Ka fans like most?

Ford Ka fans show strongest brand affinity for Nissan Juke (515.87×), Toyota Yaris (260×), and Toyota HiAce (498×) over the country average.

Where do Ford Ka fans live in United States?

Ford Ka fans in United States are most concentrated in Florida (reach 55,365), Texas (reach 55,245), and California (reach 54,971). These three regions account for the largest share of the active audience.

What other brands do Ford Ka fans also like?

Beyond Ford Ka itself, the audience over-indexes on Toyota Yaris (260×), Toyota HiAce (498×), Honda Fit (249.28×), and Jeep Cherokee (215.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ford Ka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.