Rascasse Audience Intelligence

Ford Ka Audience in United States

Name: Ford Ka — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Ford Ka in United States — modelled from more than twelve digital signal sources. Ford Ka has an estimated audience of 463,156 people in United States.

#314among Car Model in United States #1071in Cars & Mobility

The average Ford Ka fan in United States is 35.1 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Nissan Juke, Toyota Yaris, Toyota HiAce, with strongest over-indexing on Nissan Juke (515.87× the country average).

Demographically, the Ford Ka audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ford Ka fan in United States is more male, around 35.1 years old, with strong Family Orientation tendencies and a notable affinity for Nissan Juke.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ford Ka profile in United States.

Audience size

463K

in United States

Gender

37.0%♀

63.0% male

Age

35.1

average years

Country rank

#38312

Car Model in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Ford Ka fans

37.0% are female, 63.0% are male, average age 35.1.

Fig. 02

Gender split

37.0%

Female

63.0%

Male

Demographic split for Ford Ka audience in United States
Metric	Value
Female	37.0%
Male	63.0%
Average age	35.1
Estimated audience size	463,156

Fig. 03

Age distribution

Age distribution of the Ford Ka audience in United States
Age bracket	Share	%
16-19		32%
20-29		19%
30-39		19%
40-49		16%
50+		14%

Fig. 04

Worldwide distribution

4.6%

of the worldwide Ford Ka audience comes from United States.

Worldwide audience distribution share by country for Ford Ka
Country	Share
Brazil	54.1%
Argentina	5.4%
United States	4.6%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ford Ka audience in United States is strongest.

Fig. 05

Top regions by affinity

Ford Ka fans by region: top regions in United States
#	Region	Reach	×
01	Florida	~50K	1.52×
02	Utah	~6K	1.36×
03	Michigan	~10K	1.22×
04	Texas	~50K	1.21×
05	Colorado	~9K	1.18×
06	Kansas	~4K	1.16×
07	Massachusetts	~10K	1.15×
08	Washington	~10K	1.13×
09	New Hampshire	~2K	1.07×
10	Maine	~2K	1.07×
11	Tennessee	~10K	1.05×
12	Arizona	~10K	1.04×
13	Georgia	~10K	1.03×
14	Oregon	~5K	1.03×
15	Oklahoma	~5K	1.03×
16	Connecticut	~5K	1.03×
17	North Dakota	<1K	1.03×
18	Virginia	~10K	1.02×
19	Iowa	~4K	1.02×
20	Montana	~1K	1.02×
21	Alaska	~1K	1.02×
22	Idaho	~2K	1.01×
23	Illinois	~20K	1.00×
24	Indiana	~8K	0.99×
25	West Virginia	~2K	0.99×
26	North Carolina	~10K	0.98×
27	Missouri	~7K	0.98×
28	South Dakota	~1K	0.98×
29	Vermont	<1K	0.98×
30	Nevada	~4K	0.97×
31	New Mexico	~2K	0.97×
32	Washington, District of Columbia	~1K	0.97×
33	Wisconsin	~7K	0.96×
34	Kentucky	~6K	0.96×
35	Nebraska	~2K	0.95×
36	Rhode Island	~1K	0.95×
37	Ohio	~10K	0.94×
38	South Carolina	~7K	0.94×
39	Arkansas	~4K	0.93×
40	California	~50K	0.92×
41	Pennsylvania	~10K	0.92×
42	New Jersey	~10K	0.92×
43	New York	~20K	0.91×
44	Delaware	~1K	0.91×
45	Minnesota	~6K	0.90×
46	Mississippi	~3K	0.90×
47	Hawaii	~2K	0.90×
48	Alabama	~6K	0.87×
49	Louisiana	~5K	0.87×
50	Maryland	~7K	0.86×

Affinity by region — Ford Ka, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ford Ka audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ford Ka audience
#	Interest	Category	×
01	Lexus SC	Cars & Mobility	681.82×
02	Nissan Micra	Cars & Mobility	532.65×
03	Nissan Juke	Cars & Mobility	515.87×
04	Toyota HiAce	Cars & Mobility	498.00×
05	BMW Z4	Cars & Mobility	355.52×
06	Toyota Yaris	Cars & Mobility	260.00×
07	Honda Fit	Cars & Mobility	249.28×
08	Jeep Cherokee	Cars & Mobility	215.41×
09	Mercedes-Benz GLA-Class	Cars & Mobility	214.35×
10	Ford EcoSport	Cars & Mobility	209.09×
11	BMW X1	Cars & Mobility	201.96×
12	Automotive industry in the United States	Topic	191.35×
13	Ford Transit	Cars & Mobility	189.00×
14	Lexus GX	Cars & Mobility	188.66×
15	Mercedes-Benz A-Class	Cars & Mobility	186.39×
16	BMW 1 Series	Cars & Mobility	184.05×
17	Nissan Pathfinder	Cars & Mobility	150.48×
18	BMW 3 Series (E46)	Cars & Mobility	139.09×
19	AMSOIL INC.	Business & Career	136.36×
20	Hybrid electric vehicle	Cars & Mobility	73.76×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ford Ka audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Ford Ka audience · What stands out
Trait	Cluster	Score
Family Orientation	CONSERVATISM	10.13×
Patriotism	CONSERVATISM	8.88×
Price Sensitivity	PREMIUM	4.67×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Ford Ka audience · Rather not
Trait	Cluster	Score
Quality Awareness	PREMIUM	0.44×
Indulgence	JOY	0.46×
Tradition	CONSERVATISM	0.48×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Ford Ka have in United States?

Ford Ka has an estimated audience of 463,156 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Ford Ka fans?

37.0% of Ford Ka fans are female, 63.0% are male, with an average age of 35.1 years.

Which brands do Ford Ka fans like most?

Ford Ka fans show strongest brand affinity for Nissan Juke (515.87×), Toyota Yaris (260×), and Toyota HiAce (498×) over the country average.

Where do Ford Ka fans live in United States?

Ford Ka fans in United States are most concentrated in Texas (reach ~50K), Florida (reach ~50K), and California (reach ~50K). These three regions account for the largest share of the active audience.

What other brands do Ford Ka fans also like?

Beyond Ford Ka itself, the audience over-indexes on Toyota Yaris (260×), Toyota HiAce (498×), Honda Fit (249.28×), and Jeep Cherokee (215.41×) compared to the United States average.

Appendix

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See Ford Ka audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ford Ka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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