Ford Ka Audience in Germany
Ford Ka has an estimated audience of 351,253 people in Germany. 27.4% are female, 72.6% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Mitsubishi Colt, Opel Agila, Peugeot 106, Peugeot 107, Petrol engine.
The average Ford Ka fan in Germany is 40.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Mitsubishi Colt, Opel Agila, Peugeot 106, with strongest over-indexing on Mitsubishi Colt (64.22× the country average). Demographically, the Ford Ka audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Urban Lifestyle, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model
Demographics of Ford Ka fans
| Metric | Value |
|---|---|
| Female | 27.4% |
| Male | 72.6% |
| Average age | 40.9 |
| Estimated audience size | 351,253 |
Audience persona
The typical Ford Ka fan in Germany is more male, around 40.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Mitsubishi Colt.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 112,527 | 1.46× |
| Baden-Württemberg | 53,563 | 1.12× |
| Bayern | 52,254 | 0.93× |
| Niedersachsen | 36,146 | 1.06× |
| Hessen | 29,850 | 1.12× |
| Rheinland-Pfalz | 19,030 | 1.08× |
| Sachsen | 16,866 | 0.98× |
| Schleswig-Holstein | 12,400 | 0.98× |
| Berlin | 11,906 | 0.76× |
| Hamburg | 9,401 | 1.18× |
| Brandenburg | 8,658 | 0.79× |
| Sachsen-Anhalt | 8,319 | 0.91× |
| Thüringen | 6,511 | 0.73× |
| Saarland | 5,672 | 1.31× |
| Mecklenburg-Vorpommern | 5,525 | 0.82× |
| Bremen | 2,274 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mitsubishi Colt | 64.22× | Cars & Mobility |
| Opel Agila | 71.57× | Cars & Mobility |
| Peugeot 106 | 62.29× | Cars & Mobility |
| Peugeot 107 | 49.7× | Cars & Mobility |
| Petrol engine | 9.3× | Cars & Mobility |
| Hyundai i10 | 28.78× | Cars & Mobility |
| Lancia Ypsilon | 92.98× | Cars & Mobility |
| Toyota Aygo | 28.29× | Cars & Mobility |
| Fiat 500 (2007) | 15.03× | Cars & Mobility |
| Volkswagen Up | 22.12× | Cars & Mobility |
| Volkswagen Gol | 38.43× | Cars & Mobility |
| Ford Fusion (Americas) | 44.93× | Cars & Mobility |
| Peugeot 108 | 21.51× | Cars & Mobility |
| Citroën C1 | 21.87× | Cars & Mobility |
| AutoScout24 | 3.54× | Cars & Mobility |
| Ford Ranger (T6) | 18.09× | Cars & Mobility |
| Opel Corsa | 10.46× | Cars & Mobility |
| Opel Mokka | 11.4× | Cars & Mobility |
| Volkswagen Passat | 11.65× | Cars & Mobility |
| Ford EcoBoost engine | 42.34× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 2.99 |
| Need for Security | CONSERVATISM | 1.69 |
| Family Orientation | CONSERVATISM | 1.57 |
| Luxury Orientation | PREMIUM | 1.46 |
| Quality Awareness | PREMIUM | 1.41 |
| Risk Appetite | THRILL | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 54.7% |
| Argentina | 5.0% |
| United States | 4.6% |
See Ford Ka audiences in other countries
More Cars & Mobility audiences in Germany
- Volkswagen Golf (2,530,029)
- Volkswagen Tiguan (2,448,581)
- Skoda Kodiaq (2,380,498)
- Škoda Kodiaq (2,054,261)
- Volkswagen T-Roc (1,799,230)
Frequently asked questions
How many fans does Ford Ka have in Germany?
Ford Ka has an estimated audience of 351,253 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Ford Ka fans?
27.4% of Ford Ka fans are female, 72.6% are male, with an average age of 40.9 years.
Which brands do Ford Ka fans like most?
Ford Ka fans show strongest brand affinity for Mitsubishi Colt (64.22×), Opel Agila (71.57×), and Peugeot 106 (62.29×) over the country average.
Where do Ford Ka fans live in Germany?
Ford Ka fans in Germany are most concentrated in Nordrhein-Westfalen (reach 112,527), Baden-Württemberg (reach 53,563), and Bayern (reach 52,254). These three regions account for the largest share of the active audience.
What other brands do Ford Ka fans also like?
Beyond Ford Ka itself, the audience over-indexes on Opel Agila (71.57×), Peugeot 106 (62.29×), Peugeot 107 (49.7×), and Petrol engine (9.3×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ford Ka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.