Rascasse Audience Intelligence

Ford Ka Audience in Germany

Name: Ford Ka — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Ford Ka in Germany — modelled from more than twelve digital signal sources. Ford Ka has an estimated audience of 347,170 people in Germany.

#248among Car Model in Germany #705in Cars & Mobility

The average Ford Ka fan in Germany is 40.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Troller Veículos Especiais, Mitsubishi Colt, Opel Agila, with strongest over-indexing on Troller Veículos Especiais (72.78× the country average).

Demographically, the Ford Ka audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Need for Security, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ford Ka fan in Germany is more male, around 40.9 years old, with strong Need for Security tendencies and a notable affinity for Troller Veículos Especiais.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ford Ka profile in Germany.

Audience size

347K

in Germany

Gender

27.4%♀

72.6% male

Age

40.9

average years

Country rank

#15613

Car Model in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Ford Ka fans

27.4% are female, 72.6% are male, average age 40.9.

Fig. 02

Gender split

27.4%

Female

72.6%

Male

Demographic split for Ford Ka audience in Germany
Metric	Value
Female	27.4%
Male	72.6%
Average age	40.9
Estimated audience size	347,170

Fig. 03

Age distribution

Age distribution of the Ford Ka audience in Germany
Age bracket	Share	%
16-19		21%
20-29		14%
30-39		15%
40-49		23%
50+		26%

Fig. 04

Worldwide distribution

3.4%

of the worldwide Ford Ka audience comes from Germany.

Worldwide audience distribution share by country for Ford Ka
Country	Share
Brazil	54.1%
Argentina	5.4%
United States	4.6%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ford Ka audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ford Ka fans by region: top regions in Germany
#	Region	Reach	×
01	Nordrhein-Westfalen	~100K	1.41×
02	Saarland	~6K	1.32×
03	Hamburg	~9K	1.15×
04	Hessen	~30K	1.10×
05	Baden-Württemberg	~50K	1.09×
06	Rheinland-Pfalz	~20K	1.07×
07	Niedersachsen	~40K	1.06×
08	Sachsen	~20K	0.98×
09	Schleswig-Holstein	~10K	0.98×
10	Sachsen-Anhalt	~9K	0.94×
11	Bayern	~50K	0.90×
12	Mecklenburg-Vorpommern	~6K	0.86×
13	Bremen	~3K	0.85×
14	Brandenburg	~9K	0.82×
15	Thüringen	~7K	0.81×
16	Berlin	~10K	0.74×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ford Ka audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ford Ka audience
#	Interest	Category	×
01	Lancia Ypsilon	Cars & Mobility	92.98×
02	Troller Veículos Especiais	Shopping	72.78×
03	Opel Agila	Cars & Mobility	71.57×
04	Mitsubishi Colt	Cars & Mobility	64.22×
05	Peugeot 106	Cars & Mobility	62.29×
06	Peugeot 107	Cars & Mobility	49.70×
07	Ford Fusion (Americas)	Cars & Mobility	44.93×
08	Volkswagen Gol	Cars & Mobility	38.43×
09	Hyundai i10	Cars & Mobility	28.78×
10	Toyota Aygo	Cars & Mobility	28.29×
11	Volkswagen Up	Cars & Mobility	22.12×
12	Peugeot 108	Cars & Mobility	21.51×
13	Ford Ranger (T6)	Cars & Mobility	18.09×
14	Fiat 500 (2007)	Cars & Mobility	15.03×
15	Renault Twingo	Cars & Mobility	12.52×
16	Volkswagen Passat	Cars & Mobility	11.65×
17	Opel Mokka	Cars & Mobility	11.40×
18	Opel Corsa	Cars & Mobility	10.46×
19	Petrol engine	Cars & Mobility	9.30×
20	AutoScout24	Cars & Mobility	3.54×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ford Ka audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Ford Ka audience · What stands out
Trait	Cluster	Score
Need for Security	CONSERVATISM	1.50×
DIY Mentality	THRILL	1.22×
Career Orientation	POWER	1.22×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Ford Ka audience · Rather not
Trait	Cluster	Score
Design Affinity	PREMIUM	0.79×
Creativity	OPEN	0.80×
Mindfulness	BALANCE	0.86×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Ford Ka have in Germany?

Ford Ka has an estimated audience of 347,170 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

What is the gender split and age of Ford Ka fans?

27.4% of Ford Ka fans are female, 72.6% are male, with an average age of 40.9 years.

Which brands do Ford Ka fans like most?

Ford Ka fans show strongest brand affinity for Troller Veículos Especiais (72.78×), Mitsubishi Colt (64.22×), and Opel Agila (71.57×) over the country average.

Where do Ford Ka fans live in Germany?

Ford Ka fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~50K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.

What other brands do Ford Ka fans also like?

Beyond Ford Ka itself, the audience over-indexes on Mitsubishi Colt (64.22×), Opel Agila (71.57×), Peugeot 106 (62.29×), and Peugeot 107 (49.7×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Ford Ka audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ford Ka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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