Hyundai i10 Audience in Germany
Hyundai i10 has an estimated audience of 622,192 people in Germany. 29.3% are female, 70.7% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hyundai i20, Deichmann, Bonprix, Gala, QVC.
The average Hyundai i10 fan in Germany is 41.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hyundai i20, Deichmann, Bonprix, with strongest over-indexing on Hyundai i20 (11.12× the country average). Demographically, the Hyundai i10 audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Hyundai i10 fans
| Metric | Value |
|---|---|
| Female | 29.3% |
| Male | 70.7% |
| Average age | 41.2 |
| Estimated audience size | 622,192 |
Audience persona
The typical Hyundai i10 fan in Germany is more male, around 41.2 years old, with strong Need for Security tendencies and a notable affinity for Hyundai i20.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 211,201 | 1.55× |
| Bayern | 94,796 | 0.95× |
| Baden-Württemberg | 83,309 | 0.98× |
| Niedersachsen | 60,719 | 1× |
| Hessen | 52,991 | 1.12× |
| Rheinland-Pfalz | 37,451 | 1.2× |
| Schleswig-Holstein | 27,184 | 1.22× |
| Berlin | 23,366 | 0.84× |
| Sachsen | 22,938 | 0.75× |
| Hamburg | 15,830 | 1.13× |
| Brandenburg | 13,972 | 0.72× |
| Thüringen | 12,049 | 0.76× |
| Sachsen-Anhalt | 11,383 | 0.71× |
| Saarland | 10,874 | 1.42× |
| Mecklenburg-Vorpommern | 7,984 | 0.67× |
| Bremen | 5,193 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hyundai i20 | 11.12× | Cars & Mobility |
| Deichmann | 2.14× | Shopping |
| Bonprix | 2.54× | Shopping |
| Gala | 1.87× | News |
| QVC | 2.61× | Movies & TV |
| Wetter.com | 1.87× | Home & Garden |
| Opel Corsa | 5.49× | Cars & Mobility |
| Toyota Aygo | 9.15× | Cars & Mobility |
| Commerzbank | 1.79× | Business & Career |
| Tchibo | 2.25× | Shopping |
| Let's Dance (German TV series) | 2.21× | Movies & TV |
| Fiat Panda | 6.89× | Cars & Mobility |
| Fiat 500 (2007) | 5.17× | Cars & Mobility |
| Dacia Duster | 4.93× | Cars & Mobility |
| Hyundai i30 | 6.94× | Cars & Mobility |
| Dacia Sandero | 5.21× | Cars & Mobility |
| CHECK24 | 1.76× | Business & Career |
| ImmoScout24 | 1.57× | Home & Garden |
| Ulla Popken | 2.88× | Fashion & Accessoires |
| Sparkasse | 1.74× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.94 |
| Family Orientation | CONSERVATISM | 1.7 |
| Patriotism | CONSERVATISM | 1.42 |
| Price Sensitivity | PREMIUM | 1.25 |
| Indulgence | JOY | 1.19 |
| Luxury Orientation | PREMIUM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 11.4% |
| Italy | 11.0% |
| United Kingdom | 7.4% |
See Hyundai i10 audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Hyundai i10 have in Germany?
Hyundai i10 has an estimated audience of 622,192 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hyundai i10 fans?
29.3% of Hyundai i10 fans are female, 70.7% are male, with an average age of 41.2 years.
Which brands do Hyundai i10 fans like most?
Hyundai i10 fans show strongest brand affinity for Hyundai i20 (11.12×), Deichmann (2.14×), and Bonprix (2.54×) over the country average.
Where do Hyundai i10 fans live in Germany?
Hyundai i10 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 211,201), Bayern (reach 94,796), and Baden-Württemberg (reach 83,309). These three regions account for the largest share of the active audience.
What other brands do Hyundai i10 fans also like?
Beyond Hyundai i10 itself, the audience over-indexes on Deichmann (2.14×), Bonprix (2.54×), Gala (1.87×), and QVC (2.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hyundai i10. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.