Hyundai i10 Audience in Germany
A data profile of the people who buy, follow and care about Hyundai i10 in Germany — modelled from more than twelve digital signal sources. Hyundai i10 has an estimated audience of 613,011 people in Germany.
The average Hyundai i10 fan in Germany is 41.2 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Hyundai i20, Deichmann, Bonprix, with strongest over-indexing on Hyundai i20 (11.12× the country average).
Demographically, the Hyundai i10 audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Community Orientation, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Hyundai i10 fan in Germany is more male, around 41.2 years old, with strong Community Orientation tendencies and a notable affinity for Hyundai i20.
At a glance
The key figures that characterise the Hyundai i10 profile in Germany.
Search interest · 12-month trend
Demographics of Hyundai i10 fans
29.3% are female, 70.7% are male, average age 41.2.
Gender split
| Metric | Value |
|---|---|
| Female | 29.3% |
| Male | 70.7% |
| Average age | 41.2 |
| Estimated audience size | 613,011 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 26% |
Geography
Where the Hyundai i10 audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~200K | 1.51× | |
| 02 | Saarland | ~10K | 1.44× | |
| 03 | Schleswig-Holstein | ~30K | 1.23× | |
| 04 | Rheinland-Pfalz | ~40K | 1.18× | |
| 05 | Hamburg | ~20K | 1.12× | |
| 06 | Hessen | ~50K | 1.08× | |
| 07 | Bremen | ~5K | 1.00× | |
| 08 | Niedersachsen | ~60K | 0.99× | |
| 09 | Baden-Württemberg | ~80K | 0.97× | |
| 10 | Bayern | ~90K | 0.92× | |
| 11 | Berlin | ~20K | 0.80× | |
| 12 | Thüringen | ~10K | 0.79× | |
| 13 | Brandenburg | ~10K | 0.76× | |
| 14 | Sachsen | ~20K | 0.75× | |
| 15 | Sachsen-Anhalt | ~10K | 0.75× | |
| 16 | Mecklenburg-Vorpommern | ~9K | 0.74× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Hyundai i10 audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hyundai i20 | Cars & Mobility | 11.12× | ||
| 02 | Toyota Aygo | Cars & Mobility | 9.15× | ||
| 03 | Peugeot 108 | Cars & Mobility | 8.56× | ||
| 04 | Hyundai i30 | Cars & Mobility | 6.94× | ||
| 05 | Fiat Panda | Cars & Mobility | 6.89× | ||
| 06 | Opel Corsa | Cars & Mobility | 5.49× | ||
| 07 | Dacia Sandero | Cars & Mobility | 5.21× | ||
| 08 | Fiat 500 (2007) | Cars & Mobility | 5.17× | ||
| 09 | Dacia Duster | Cars & Mobility | 4.93× | ||
| 10 | Ulla Popken | Fashion & Accessoires | 2.88× | ||
| 11 | QVC | Movies & TV | 2.61× | ||
| 12 | Bonprix | Shopping | 2.54× | ||
| 13 | Tchibo | Shopping | 2.25× | ||
| 14 | Let's Dance (German TV series) | Movies & TV | 2.21× | ||
| 15 | Deichmann | Shopping | 2.14× | ||
| 16 | Gute Zeiten, schlechte Zeiten | Movies & TV | 1.91× | ||
| 17 | Commerzbank | Business & Career | 1.79× | ||
| 18 | CHECK24 | Business & Career | 1.76× | ||
| 19 | Sparkasse | Business & Career | 1.74× | ||
| 20 | ImmoScout24 | Home & Garden | 1.57× |
Personality of the Hyundai i10 audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.36× | |
| Family Orientation | CONSERVATISM | 1.36× | |
| Need for Security | CONSERVATISM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.48× | |
| Early Adopter Mentality | POWER | 0.53× | |
| Indulgence | JOY | 0.54× |
Frequently asked questions
How many fans does Hyundai i10 have in Germany?
Hyundai i10 has an estimated audience of 613,011 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hyundai i10 fans?
29.3% of Hyundai i10 fans are female, 70.7% are male, with an average age of 41.2 years.
Which brands do Hyundai i10 fans like most?
Hyundai i10 fans show strongest brand affinity for Hyundai i20 (11.12×), Deichmann (2.14×), and Bonprix (2.54×) over the country average.
Where do Hyundai i10 fans live in Germany?
Hyundai i10 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.
What other brands do Hyundai i10 fans also like?
Beyond Hyundai i10 itself, the audience over-indexes on Deichmann (2.14×), Bonprix (2.54×), QVC (2.61×), and Commerzbank (1.79×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Hyundai i10. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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