Fiat 500 (2007) Audience in Germany
Fiat 500 (2007) has an estimated audience of 1,572,931 people in Germany. 37.2% are female, 62.8% are male, average age 46.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Apostrophe, Metamorphoses, My Name Is Khan, Cocktail, Unique Gifts.
The average Fiat 500 (2007) fan in Germany is 46.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Apostrophe, Metamorphoses, My Name Is Khan, with strongest over-indexing on Apostrophe (18.09× the country average). Demographically, the Fiat 500 (2007) audience skews more male with an average age of 46.1, and over-indexes on personality traits such as Need for Security, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Fiat 500 (2007) fans
| Metric | Value |
|---|---|
| Female | 37.2% |
| Male | 62.8% |
| Average age | 46.1 |
| Estimated audience size | 1,572,931 |
Audience persona
The typical Fiat 500 (2007) fan in Germany is more male, around 46.1 years old, with strong Need for Security tendencies and a notable affinity for Apostrophe.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 435,388 | 1.27× |
| Bayern | 299,227 | 1.18× |
| Baden-Württemberg | 261,146 | 1.22× |
| Niedersachsen | 161,271 | 1.06× |
| Hessen | 141,798 | 1.18× |
| Rheinland-Pfalz | 80,008 | 1.02× |
| Berlin | 70,053 | 1× |
| Sachsen | 62,856 | 0.81× |
| Schleswig-Holstein | 58,092 | 1.03× |
| Hamburg | 45,011 | 1.27× |
| Brandenburg | 42,960 | 0.88× |
| Thüringen | 34,149 | 0.85× |
| Sachsen-Anhalt | 30,787 | 0.76× |
| Mecklenburg-Vorpommern | 21,126 | 0.7× |
| Saarland | 17,832 | 0.92× |
| Bremen | 11,694 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Apostrophe | 18.09× | Literature |
| Metamorphoses | 9.6× | Literature |
| My Name Is Khan | 47.8× | Movies & TV |
| Cocktail | 1.51× | Food & Beverages |
| Unique Gifts | 1.69× | Shopping |
| Haberler | 1.57× | News |
| Emeraude Toubia | 9.25× | Movies & TV |
| Christmas Gift | 1.7× | Kids & Family |
| Birthday Gifts | 1.59× | Kids & Family |
| Jack White | 1.78× | Movies & TV |
| Information sensitivity | 4.44× | Technology & Electronics |
| Isabel Pantoja | 20.61× | Music & Radio |
| Hipster | 5.89× | Politics & Society |
| Groningen | 4.98× | Travel & Leisure |
| iZombie | 8.88× | Movies & TV |
| Israeli cuisine | 4.38× | Food & Beverages |
| Hoover's | 22.35× | Business & Career |
| Stucco | 1.73× | Home & Garden |
| Keukenhof | 6.59× | Travel & Leisure |
| Esra Erol | 3.57× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.64 |
| Pet Ownership | JOY | 1.3 |
| Price Sensitivity | PREMIUM | 1.25 |
| Family Orientation | CONSERVATISM | 1.24 |
| Luxury Orientation | PREMIUM | 1.24 |
| Patriotism | CONSERVATISM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 17.5% |
| Italy | 14.6% |
| Germany | 12.5% |
See Fiat 500 (2007) audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Fiat 500 (2007) have in Germany?
Fiat 500 (2007) has an estimated audience of 1,572,931 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fiat 500 (2007) fans?
37.2% of Fiat 500 (2007) fans are female, 62.8% are male, with an average age of 46.1 years.
Which brands do Fiat 500 (2007) fans like most?
Fiat 500 (2007) fans show strongest brand affinity for Apostrophe (18.09×), Metamorphoses (9.6×), and My Name Is Khan (47.8×) over the country average.
Where do Fiat 500 (2007) fans live in Germany?
Fiat 500 (2007) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 435,388), Bayern (reach 299,227), and Baden-Württemberg (reach 261,146). These three regions account for the largest share of the active audience.
What other brands do Fiat 500 (2007) fans also like?
Beyond Fiat 500 (2007) itself, the audience over-indexes on Metamorphoses (9.6×), My Name Is Khan (47.8×), Cocktail (1.51×), and Unique Gifts (1.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fiat 500 (2007). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.