Rascasse Audience Intelligence

Fiat 500 (2007) Audience in Germany

A data profile of the people who buy, follow and care about Fiat 500 (2007) in Germany — modelled from more than twelve digital signal sources. Fiat 500 (2007) has an estimated audience of 1,579,172 people in Germany.

#40among Car type in Germany#17among Car Model in Germany#208in Cars & Mobility

The average Fiat 500 (2007) fan in Germany is 46.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Fiat Punto, Fiat 500, City car, with strongest over-indexing on Fiat Punto (55.66× the country average).

Demographically, the Fiat 500 (2007) audience skews more male with an average age of 46.1, and over-indexes on personality traits such as Need for Security, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fiat 500 (2007) fan in Germany is more male, around 46.1 years old, with strong Need for Security tendencies and a notable affinity for Fiat Punto.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fiat 500 (2007) profile in Germany.

Audience size
1.6M
in Germany
Gender
37.2%♀
62.8% male
Age
46.1
average years
Country rank
#4253
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fiat 500 (2007) fans

37.2% are female, 62.8% are male, average age 46.1.

Fig. 02

Gender split

37.2%
Female
62.8%
Male
Demographic split for Fiat 500 (2007) audience in Germany
MetricValue
Female37.2%
Male62.8%
Average age46.1
Estimated audience size1,579,172
Fig. 03

Age distribution

Ø 46.1
average years
Age distribution of the Fiat 500 (2007) audience in Germany
Age bracketShare%
16-199%
20-2910%
30-3916%
40-4931%
50+34%
Fig. 04

Worldwide distribution

12.4%

of the worldwide Fiat 500 (2007) audience comes from Germany.

Worldwide audience distribution share by country for Fiat 500 (2007)
CountryShare
Brazil17.0%
Italy14.4%
Germany12.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fiat 500 (2007) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fiat 500 (2007) fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~40K1.25×
02Nordrhein-Westfalen~400K1.24×
03Baden-Württemberg~300K1.18×
04Bayern~300K1.16×
05Hessen~100K1.16×
06Niedersachsen~200K1.04×
07Schleswig-Holstein~60K1.04×
08Rheinland-Pfalz~80K1.02×
09Saarland~20K0.98×
10Berlin~70K0.95×
11Brandenburg~40K0.89×
12Thüringen~40K0.89×
13Bremen~10K0.89×
14Sachsen~60K0.80×
15Sachsen-Anhalt~30K0.78×
16Mecklenburg-Vorpommern~20K0.74×
Fig. 06

Affinity by region

Affinity by region — Fiat 500 (2007), Germany
0.74×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fiat 500 (2007) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fiat 500 (2007) audience
#·InterestCategoryAffinity×
01Fiat PuntoCars & Mobility55.66×
02Fiat 500LCars & Mobility35.75×
03Fiat 500Cars & Mobility24.84×
04Opel KarlCars & Mobility24.58×
05Fiat 500XCars & Mobility20.79×
06Porsche 928Cars & Mobility18.50×
07Opel KadettCars & Mobility17.13×
08University of LondonBusiness & Career16.93×
09Fiat PandaCars & Mobility15.14×
10Ford KaCars & Mobility15.03×
11Alpine (automobile)Cars & Mobility13.06×
12Marktplaats.nlShopping12.85×
13City carCars & Mobility10.09×
14Toyota YarisCars & Mobility9.77×
15Fiat DucatoCars & Mobility9.06×
16Škoda KodiaqCars & Mobility7.62×
17SixtCars & Mobility5.71×
18Used CarsCars & Mobility5.30×
19FiatCars & Mobility4.93×
20AutoScout24Cars & Mobility2.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fiat 500 (2007) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fiat 500 (2007) audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.87×
Quality AwarenessPREMIUM1.33×
PatriotismCONSERVATISM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fiat 500 (2007) audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.75×
Sports ActivityPOWER0.81×
CreativityOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fiat 500 (2007) have in Germany?

Fiat 500 (2007) has an estimated audience of 1,579,172 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Fiat 500 (2007) fans?

37.2% of Fiat 500 (2007) fans are female, 62.8% are male, with an average age of 46.1 years.

03

Which brands do Fiat 500 (2007) fans like most?

Fiat 500 (2007) fans show strongest brand affinity for Fiat Punto (55.66×), Fiat 500 (24.84×), and City car (10.09×) over the country average.

04

Where do Fiat 500 (2007) fans live in Germany?

Fiat 500 (2007) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Fiat 500 (2007) fans also like?

Beyond Fiat 500 (2007) itself, the audience over-indexes on Fiat 500 (24.84×), City car (10.09×), Fiat Panda (15.14×), and Used Cars (5.3×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Fiat 500 (2007) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fiat 500 (2007). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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