Rascasse Audience Intelligence

Fiat 500 Audience in Germany

A data profile of the people who buy, follow and care about Fiat 500 in Germany — modelled from more than twelve digital signal sources. Fiat 500 has an estimated audience of 989,241 people in Germany.

#77among Car type in Germany#56among Car Model in Germany#318in Cars & Mobility

The average Fiat 500 fan in Germany is 38.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Honda Jazz, Coches.net, Fiat 500X, with strongest over-indexing on Honda Jazz (209.34× the country average).

Demographically, the Fiat 500 audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Community Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fiat 500 fan in Germany is more male, around 38.8 years old, with strong Community Orientation tendencies and a notable affinity for Honda Jazz.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fiat 500 profile in Germany.

Audience size
989K
in Germany
Gender
38.4%♀
61.6% male
Age
38.8
average years
Country rank
#6600
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fiat 500 fans

38.4% are female, 61.6% are male, average age 38.8.

Fig. 02

Gender split

38.4%
Female
61.6%
Male
Demographic split for Fiat 500 audience in Germany
MetricValue
Female38.4%
Male61.6%
Average age38.8
Estimated audience size989,241
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Fiat 500 audience in Germany
Age bracketShare%
16-1924%
20-2916%
30-3917%
40-4924%
50+18%
Fig. 04

Worldwide distribution

7.5%

of the worldwide Fiat 500 audience comes from Germany.

Worldwide audience distribution share by country for Fiat 500
CountryShare
Brazil14.5%
Italy12.1%
Germany7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fiat 500 audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fiat 500 fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~30K1.25×
02Nordrhein-Westfalen~300K1.24×
03Baden-Württemberg~200K1.18×
04Bayern~200K1.16×
05Hessen~90K1.16×
06Niedersachsen~100K1.04×
07Schleswig-Holstein~40K1.04×
08Rheinland-Pfalz~50K1.02×
09Saarland~10K0.98×
10Berlin~40K0.95×
11Brandenburg~30K0.89×
12Thüringen~20K0.89×
13Bremen~8K0.89×
14Sachsen~40K0.80×
15Sachsen-Anhalt~20K0.78×
16Mecklenburg-Vorpommern~10K0.74×
Fig. 06

Affinity by region

Affinity by region — Fiat 500, Germany
0.74×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fiat 500 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fiat 500 audience
#·InterestCategoryAffinity×
01Honda JazzCars & Mobility209.34×
02Coches.netCars & Mobility187.80×
03Fiat SienaCars & Mobility165.75×
04Lego Ninjago: Masters of SpinjitzuMovies & TV89.57×
05Fiat 500XCars & Mobility79.12×
06Ford KaCars & Mobility50.35×
07Abarth 500Cars & Mobility50.15×
08SEAT AlhambraCars & Mobility37.33×
09Lego MindstormsKids & Family34.39×
10Ford Focus (third generation)Cars & Mobility28.89×
11Ford Focus (RS - ST - WRC)Cars & Mobility27.13×
12Fiat 500 (2007)Cars & Mobility24.84×
13BMW Z4 (E89)Cars & Mobility24.16×
14BMW X3 (F25)Cars & Mobility20.74×
15Toyota Land CruiserCars & Mobility20.00×
16Suzuki JimnyCars & Mobility20.00×
17Honda AccordCars & Mobility20.00×
18City carCars & Mobility13.70×
19FiatCars & Mobility9.10×
20TagesschauMovies & TV6.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fiat 500 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fiat 500 audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN3.27×
Quality AwarenessPREMIUM1.71×
Design AffinityPREMIUM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fiat 500 audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.93×
PatriotismCONSERVATISM0.95×
Social Media UsageJOY1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fiat 500 have in Germany?

Fiat 500 has an estimated audience of 989,241 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Fiat 500 fans?

38.4% of Fiat 500 fans are female, 61.6% are male, with an average age of 38.8 years.

03

Which brands do Fiat 500 fans like most?

Fiat 500 fans show strongest brand affinity for Honda Jazz (209.34×), Coches.net (187.8×), and Fiat 500X (79.12×) over the country average.

04

Where do Fiat 500 fans live in Germany?

Fiat 500 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Fiat 500 fans also like?

Beyond Fiat 500 itself, the audience over-indexes on Coches.net (187.8×), Fiat 500X (79.12×), Tagesschau (6.99×), and Fiat 500 (2007) (24.84×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Fiat 500 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fiat 500. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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