Fiat 500 Audience in Germany
Fiat 500 has an estimated audience of 984,824 people in Germany. 38.4% are female, 61.6% are male, average age 38.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Honda Jazz, Coches.net, Fiat 500X, Tagesschau, Fiat 500 (2007).
The average Fiat 500 fan in Germany is 38.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Honda Jazz, Coches.net, Fiat 500X, with strongest over-indexing on Honda Jazz (209.34× the country average). Demographically, the Fiat 500 audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Fiat 500 fans
| Metric | Value |
|---|---|
| Female | 38.4% |
| Male | 61.6% |
| Average age | 38.8 |
| Estimated audience size | 984,824 |
Audience persona
The typical Fiat 500 fan in Germany is more male, around 38.8 years old, with strong Family Orientation tendencies and a notable affinity for Honda Jazz.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 272,600 | 1.27× |
| Bayern | 187,348 | 1.18× |
| Baden-Württemberg | 163,506 | 1.22× |
| Niedersachsen | 100,973 | 1.06× |
| Hessen | 88,781 | 1.18× |
| Rheinland-Pfalz | 50,094 | 1.02× |
| Berlin | 43,861 | 1× |
| Sachsen | 39,355 | 0.81× |
| Schleswig-Holstein | 36,372 | 1.03× |
| Hamburg | 28,182 | 1.27× |
| Brandenburg | 26,898 | 0.88× |
| Thüringen | 21,381 | 0.85× |
| Sachsen-Anhalt | 19,276 | 0.76× |
| Mecklenburg-Vorpommern | 13,227 | 0.7× |
| Saarland | 11,165 | 0.92× |
| Bremen | 7,322 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Honda Jazz | 209.34× | Cars & Mobility |
| Coches.net | 187.8× | Cars & Mobility |
| Fiat 500X | 79.12× | Cars & Mobility |
| Tagesschau | 6.99× | Movies & TV |
| Fiat 500 (2007) | 24.84× | Cars & Mobility |
| Ford Ka | 50.35× | Cars & Mobility |
| City car | 13.7× | Cars & Mobility |
| Toyota Land Cruiser | 20× | Cars & Mobility |
| Fiat Siena | 165.75× | Cars & Mobility |
| Lego Ninjago: Masters of Spinjitzu | 89.57× | Movies & TV |
| Ford Focus (third generation) | 28.89× | Cars & Mobility |
| SEAT Alhambra | 37.33× | Cars & Mobility |
| Suzuki Jimny | 20× | Cars & Mobility |
| Fiat | 9.1× | Cars & Mobility |
| Ford Focus (RS - ST - WRC) | 27.13× | Cars & Mobility |
| Lego Mindstorms | 34.39× | Kids & Family |
| Abarth 500 | 50.15× | Cars & Mobility |
| BMW X3 (F25) | 20.74× | Cars & Mobility |
| BMW Z4 (E89) | 24.16× | Cars & Mobility |
| Honda Accord | 20× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.4 |
| Need for Security | CONSERVATISM | 1.63 |
| Pet Ownership | JOY | 1.51 |
| Sustainability | BALANCE | 1.47 |
| Quality Awareness | PREMIUM | 1.41 |
| Early Adopter Mentality | POWER | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 15.8% |
| Italy | 9.8% |
| Germany | 8.0% |
See Fiat 500 audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Fiat 500 have in Germany?
Fiat 500 has an estimated audience of 984,824 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fiat 500 fans?
38.4% of Fiat 500 fans are female, 61.6% are male, with an average age of 38.8 years.
Which brands do Fiat 500 fans like most?
Fiat 500 fans show strongest brand affinity for Honda Jazz (209.34×), Coches.net (187.8×), and Fiat 500X (79.12×) over the country average.
Where do Fiat 500 fans live in Germany?
Fiat 500 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 272,600), Bayern (reach 187,348), and Baden-Württemberg (reach 163,506). These three regions account for the largest share of the active audience.
What other brands do Fiat 500 fans also like?
Beyond Fiat 500 itself, the audience over-indexes on Coches.net (187.8×), Fiat 500X (79.12×), Tagesschau (6.99×), and Fiat 500 (2007) (24.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fiat 500. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.