Rascasse Audience Intelligence

Ford Focus (third generation) Audience in Germany

A data profile of the people who buy, follow and care about Ford Focus (third generation) in Germany — modelled from more than twelve digital signal sources. Ford Focus (third generation) has an estimated audience of 453,545 people in Germany.

#197among Car type in Germany#185among Car Model in Germany#579in Cars & Mobility

The average Ford Focus (third generation) fan in Germany is 34.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Fiat Panda, Fiat 500, Cadillac, with strongest over-indexing on Fiat Panda (33.02× the country average).

Demographically, the Ford Focus (third generation) audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Quality Awareness, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ford Focus (third generation) fan in Germany is more male, around 34.3 years old, with strong Quality Awareness tendencies and a notable affinity for Fiat Panda.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ford Focus (third generation) profile in Germany.

Audience size
454K
in Germany
Gender
3.4%♀
96.6% male
Age
34.3
average years
Country rank
#12680
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ford Focus (third generation) fans

3.4% are female, 96.6% are male, average age 34.3.

Fig. 02

Gender split

3.4%
Female
96.6%
Male
Demographic split for Ford Focus (third generation) audience in Germany
MetricValue
Female3.4%
Male96.6%
Average age34.3
Estimated audience size453,545
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Ford Focus (third generation) audience in Germany
Age bracketShare%
16-1934%
20-2918%
30-3920%
40-4917%
50+11%
Fig. 04

Worldwide distribution

5.6%

of the worldwide Ford Focus (third generation) audience comes from Germany.

Worldwide audience distribution share by country for Ford Focus (third generation)
CountryShare
United States7.3%
Brazil6.8%
Poland5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ford Focus (third generation) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ford Focus (third generation) fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~7K1.19×
02Nordrhein-Westfalen~100K1.18×
03Hessen~40K1.14×
04Rheinland-Pfalz~30K1.11×
05Baden-Württemberg~70K1.09×
06Sachsen~30K1.09×
07Niedersachsen~50K1.04×
08Bayern~80K1.03×
09Sachsen-Anhalt~10K1.01×
10Hamburg~10K0.96×
11Schleswig-Holstein~20K0.94×
12Thüringen~10K0.92×
13Bremen~4K0.90×
14Brandenburg~10K0.86×
15Mecklenburg-Vorpommern~8K0.84×
16Berlin~20K0.71×
Fig. 06

Affinity by region

Affinity by region — Ford Focus (third generation), Germany
0.71×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ford Focus (third generation) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ford Focus (third generation) audience
#·InterestCategoryAffinity×
01Citroën C5Cars & Mobility38.37×
02BuickCars & Mobility33.49×
03Fiat PandaCars & Mobility33.02×
04Fiat 500Cars & Mobility28.89×
05CadillacCars & Mobility24.56×
06Nissan MicraCars & Mobility22.67×
07Ford FiestaCars & Mobility19.50×
08Citroën C4Cars & Mobility19.48×
09Toyota AygoCars & Mobility18.78×
10Volkswagen BeetleCars & Mobility17.73×
11Opel CorsaCars & Mobility16.25×
12Dacia SanderoCars & Mobility15.65×
13Volkswagen TouranCars & Mobility12.59×
14Dacia DusterCars & Mobility10.94×
15Motorcycle helmetCars & Mobility9.43×
16CleanlinessHome & Garden8.33×
17Vehicle insuranceCars & Mobility7.94×
18PeugeotCars & Mobility7.22×
19Michael SchumacherSports6.07×
20Škoda AutoCars & Mobility5.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ford Focus (third generation) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ford Focus (third generation) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.40×
Urban LifestyleOPEN1.95×
Risk AppetiteTHRILL1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ford Focus (third generation) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.40×
DIY MentalityTHRILL0.47×
Healthy LifestyleBALANCE0.52×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ford Focus (third generation) have in Germany?

Ford Focus (third generation) has an estimated audience of 453,545 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ford Focus (third generation) fans?

3.4% of Ford Focus (third generation) fans are female, 96.6% are male, with an average age of 34.3 years.

03

Which brands do Ford Focus (third generation) fans like most?

Ford Focus (third generation) fans show strongest brand affinity for Fiat Panda (33.02×), Fiat 500 (28.89×), and Cadillac (24.56×) over the country average.

04

Where do Ford Focus (third generation) fans live in Germany?

Ford Focus (third generation) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Ford Focus (third generation) fans also like?

Beyond Ford Focus (third generation) itself, the audience over-indexes on Fiat 500 (28.89×), Cadillac (24.56×), Citroën C5 (38.37×), and Ford Fiesta (19.5×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Ford Focus (third generation) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ford Focus (third generation). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →