Ford Focus (third generation) Audience in Germany
Ford Focus (third generation) has an estimated audience of 476,666 people in Germany. 3.4% are female, 96.6% are male, average age 34.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Apostrophe, Home construction, Cocktail, CAC 40, Israel.
The average Ford Focus (third generation) fan in Germany is 34.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Apostrophe, Home construction, Cocktail, with strongest over-indexing on Apostrophe (11.61× the country average). Demographically, the Ford Focus (third generation) audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Ford Focus (third generation) fans
| Metric | Value |
|---|---|
| Female | 3.4% |
| Male | 96.6% |
| Average age | 34.3 |
| Estimated audience size | 476,666 |
Audience persona
The typical Ford Focus (third generation) fan in Germany is more male, around 34.3 years old, with strong Quality Awareness tendencies and a notable affinity for Apostrophe.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 126,812 | 1.22× |
| Bayern | 82,025 | 1.07× |
| Baden-Württemberg | 72,734 | 1.12× |
| Niedersachsen | 48,703 | 1.05× |
| Hessen | 42,535 | 1.17× |
| Rheinland-Pfalz | 26,761 | 1.12× |
| Sachsen | 25,264 | 1.08× |
| Schleswig-Holstein | 16,003 | 0.94× |
| Berlin | 15,847 | 0.74× |
| Brandenburg | 12,608 | 0.85× |
| Sachsen-Anhalt | 11,924 | 0.97× |
| Thüringen | 10,762 | 0.89× |
| Hamburg | 10,720 | 1× |
| Mecklenburg-Vorpommern | 7,165 | 0.79× |
| Saarland | 6,530 | 1.12× |
| Bremen | 3,637 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Apostrophe | 11.61× | Literature |
| Home construction | 1.68× | Home & Garden |
| Cocktail | 1.95× | Food & Beverages |
| CAC 40 | 2.06× | Business & Career |
| Israel | 2.52× | Travel & Leisure |
| Unique Gifts | 1.69× | Shopping |
| Stradivarius | 1.97× | Shopping |
| Geotourism | 20× | Travel & Leisure |
| My Name Is Khan | 20× | Movies & TV |
| Leverage (TV series) | 6.34× | Movies & TV |
| Hundertwasserhaus | 5.62× | Travel & Leisure |
| Hipster | 7.3× | Politics & Society |
| Flash memory | 4.84× | Technology & Electronics |
| Birthday Gifts | 1.62× | Kids & Family |
| Christmas Gift | 1.53× | Kids & Family |
| Jonah | 4.68× | |
| Elote | 13.85× | Food & Beverages |
| Acoustic music | 2.96× | Music & Radio |
| Cultural studies | 4.97× | Business & Career |
| Life of Pi | 4.96× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.8 |
| Need for Security | CONSERVATISM | 1.91 |
| Family Orientation | CONSERVATISM | 1.52 |
| Risk Appetite | THRILL | 1.49 |
| Urban Lifestyle | OPEN | 1.43 |
| Luxury Orientation | PREMIUM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 8.3% |
| Brazil | 8.3% |
| Germany | 6.3% |
See Ford Focus (third generation) audiences in other countries
- Ford Focus (third generation) — United States
- Ford Focus (third generation) — United Kingdom
- Ford Focus (third generation) — France
- Ford Focus (third generation) — Italy
- Ford Focus (third generation) — Spain
- Ford Focus (third generation) — Brazil
- Ford Focus (third generation) — Japan
- Ford Focus (third generation) — South Korea
- Ford Focus (third generation) — India
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Ford Focus (third generation) have in Germany?
Ford Focus (third generation) has an estimated audience of 476,666 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ford Focus (third generation) fans?
3.4% of Ford Focus (third generation) fans are female, 96.6% are male, with an average age of 34.3 years.
Which brands do Ford Focus (third generation) fans like most?
Ford Focus (third generation) fans show strongest brand affinity for Apostrophe (11.61×), Home construction (1.68×), and Cocktail (1.95×) over the country average.
Where do Ford Focus (third generation) fans live in Germany?
Ford Focus (third generation) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 126,812), Bayern (reach 82,025), and Baden-Württemberg (reach 72,734). These three regions account for the largest share of the active audience.
What other brands do Ford Focus (third generation) fans also like?
Beyond Ford Focus (third generation) itself, the audience over-indexes on Home construction (1.68×), Cocktail (1.95×), CAC 40 (2.06×), and Israel (2.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ford Focus (third generation). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.