Cadillac Audience in Germany
Cadillac has an estimated audience of 715,413 people in Germany. 25.5% are female, 74.5% are male, average age 36.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cadillac Escalade, Neff GmbH, Peter Hahn, Ford Focus (third generation), David Yurman.
The average Cadillac fan in Germany is 36.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cadillac Escalade, Neff GmbH, Peter Hahn, with strongest over-indexing on Cadillac Escalade (37.99× the country average). Demographically, the Cadillac audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer
Demographics of Cadillac fans
| Metric | Value |
|---|---|
| Female | 25.5% |
| Male | 74.5% |
| Average age | 36.4 |
| Estimated audience size | 715,413 |
Audience persona
The typical Cadillac fan in Germany is more male, around 36.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Cadillac Escalade.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 176,342 | 1.13× |
| Bayern | 131,134 | 1.14× |
| Baden-Württemberg | 103,774 | 1.06× |
| Niedersachsen | 73,480 | 1.06× |
| Hessen | 63,207 | 1.16× |
| Sachsen | 36,553 | 1.04× |
| Rheinland-Pfalz | 35,643 | 0.99× |
| Berlin | 33,244 | 1.04× |
| Schleswig-Holstein | 23,113 | 0.9× |
| Brandenburg | 21,828 | 0.98× |
| Hamburg | 19,586 | 1.21× |
| Thüringen | 15,645 | 0.86× |
| Sachsen-Anhalt | 15,195 | 0.82× |
| Mecklenburg-Vorpommern | 11,866 | 0.87× |
| Saarland | 7,515 | 0.86× |
| Bremen | 5,388 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cadillac Escalade | 37.99× | Cars & Mobility |
| Neff GmbH | 54.27× | Home & Garden |
| Peter Hahn | 12.35× | Fashion & Accessoires |
| Ford Focus (third generation) | 24.56× | Cars & Mobility |
| David Yurman | 32.31× | Fashion & Accessoires |
| Ford Mustang (fourth generation) | 22.71× | Cars & Mobility |
| Cadillac F1 | 32.83× | Sports |
| Pebble Beach Golf Links | 48.32× | Sports |
| Franck Muller | 45.14× | Fashion & Accessoires |
| Frost | 12.13× | Music & Radio |
| Asprey | 85.62× | Fashion & Accessoires |
| Youth subculture | 26.33× | Politics & Society |
| Quooker | 12.3× | Home & Garden |
| Justin Rose | 46.23× | Sports |
| Rolls-Royce Ghost | 34.55× | Cars & Mobility |
| Ford Focus (RS - ST - WRC) | 20.47× | Cars & Mobility |
| Maui Jim | 42.99× | Fashion & Accessoires |
| Goyard | 18.58× | Fashion & Accessoires |
| Handwriting | 17.7× | Kids & Family |
| Chevrolet Corvette | 13.57× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.07 |
| Quality Awareness | PREMIUM | 1.71 |
| Urban Lifestyle | OPEN | 1.53 |
| Patriotism | CONSERVATISM | 1.44 |
| Travelling | THRILL | 1.41 |
| Family Orientation | CONSERVATISM | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.6% |
| Canada | 5.9% |
| Italy | 5.4% |
See Cadillac audiences in other countries
More Car manufacturer audiences in Germany
- Volkswagen (11,103,289)
- BMW (10,940,591)
- Škoda Auto (9,462,647)
- Audi (9,106,306)
- Mercedes-Benz (8,064,244)
Frequently asked questions
How many fans does Cadillac have in Germany?
Cadillac has an estimated audience of 715,413 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cadillac fans?
25.5% of Cadillac fans are female, 74.5% are male, with an average age of 36.4 years.
Which brands do Cadillac fans like most?
Cadillac fans show strongest brand affinity for Cadillac Escalade (37.99×), Neff GmbH (54.27×), and Peter Hahn (12.35×) over the country average.
Where do Cadillac fans live in Germany?
Cadillac fans in Germany are most concentrated in Nordrhein-Westfalen (reach 176,342), Bayern (reach 131,134), and Baden-Württemberg (reach 103,774). These three regions account for the largest share of the active audience.
What other brands do Cadillac fans also like?
Beyond Cadillac itself, the audience over-indexes on Neff GmbH (54.27×), Peter Hahn (12.35×), Ford Focus (third generation) (24.56×), and David Yurman (32.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cadillac. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.