Youth subculture Audience in Germany
Youth subculture has an estimated audience of 236,972 people in Germany. 57.5% are female, 42.5% are male, average age 43.4. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Borussia Dortmund, RB Leipzig, SC Freiburg, 1. FC Heidenheim, VfB Stuttgart.
The average Youth subculture fan in Germany is 43.4 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Borussia Dortmund, RB Leipzig, SC Freiburg, with strongest over-indexing on Borussia Dortmund (4.87× the country average). Demographically, the Youth subculture audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Individualism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Youth subculture fans
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 43.4 |
| Estimated audience size | 236,972 |
Audience persona
The typical Youth subculture fan in Germany is more female, around 43.4 years old, with strong Individualism tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 68,978 | 1.81× |
| Baden-Württemberg | 27,424 | 0.85× |
| Nordrhein-Westfalen | 25,808 | 0.5× |
| Sachsen | 20,724 | 1.78× |
| Rheinland-Pfalz | 17,863 | 1.5× |
| Niedersachsen | 16,367 | 0.71× |
| Thüringen | 16,020 | 2.65× |
| Hessen | 14,312 | 0.79× |
| Berlin | 12,776 | 1.21× |
| Brandenburg | 11,537 | 1.57× |
| Schleswig-Holstein | 10,199 | 1.2× |
| Sachsen-Anhalt | 3,112 | 0.51× |
| Mecklenburg-Vorpommern | 2,737 | 0.6× |
| Hamburg | 1,678 | 0.31× |
| Saarland | None× | |
| Bremen | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 4.87× | Sports |
| RB Leipzig | 7.82× | Sports |
| SC Freiburg | 9.71× | Sports |
| 1. FC Heidenheim | 13.74× | Sports |
| VfB Stuttgart | 5.65× | Sports |
| Hertha BSC | 8.15× | Sports |
| Eintracht Frankfurt | 4.96× | Sports |
| VfL Wolfsburg | 9.28× | Sports |
| FC Bayern Munich | 3.25× | Sports |
| Arminia Bielefeld | 7.96× | Sports |
| FC Augsburg | 10.16× | Sports |
| 1. FC Union Berlin | 9.2× | Sports |
| F.C. Hansa Rostock | 6.42× | Sports |
| SSV Jahn Regensburg | 12.77× | Sports |
| La Gazzetta dello Sport | 17.2× | Sports |
| Bayer 04 Leverkusen | 6.65× | Sports |
| 1. FSV Mainz 05 | 9.26× | Sports |
| SpVgg Greuther Fürth | 12.1× | Sports |
| Cadillac | 15.1× | Cars & Mobility |
| VfL Bochum | 6.37× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 2.45 |
| Tradition | CONSERVATISM | 1.92 |
| Risk Appetite | THRILL | 1.68 |
| Early Adopter Mentality | POWER | 1.59 |
| Community Orientation | OPEN | 1.52 |
| Urban Lifestyle | OPEN | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.8% |
| United Kingdom | 11.2% |
| Japan | 9.4% |
See Youth subculture audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Youth subculture have in Germany?
Youth subculture has an estimated audience of 236,972 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Youth subculture fans?
57.5% of Youth subculture fans are female, 42.5% are male, with an average age of 43.4 years.
Which brands do Youth subculture fans like most?
Youth subculture fans show strongest brand affinity for Borussia Dortmund (4.87×), RB Leipzig (7.82×), and SC Freiburg (9.71×) over the country average.
Where do Youth subculture fans live in Germany?
Youth subculture fans in Germany are most concentrated in Bayern (reach 68,978), Baden-Württemberg (reach 27,424), and Nordrhein-Westfalen (reach 25,808). These three regions account for the largest share of the active audience.
What other brands do Youth subculture fans also like?
Beyond Youth subculture itself, the audience over-indexes on RB Leipzig (7.82×), SC Freiburg (9.71×), 1. FC Heidenheim (13.74×), and VfB Stuttgart (5.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Youth subculture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.