Rascasse Audience Intelligence

Youth subculture Audience in Germany

A data profile of the people who buy, follow and care about Youth subculture in Germany — modelled from more than twelve digital signal sources. Youth subculture has an estimated audience of 236,972 people in Germany.

#6896among Topic in Germany#1035in Politics & Society

The average Youth subculture fan in Germany is 43.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Cadillac, 1. FC Heidenheim, Borussia Mönchengladbach, with strongest over-indexing on Cadillac (26.33× the country average).

Demographically, the Youth subculture audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Individualism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Youth subculture fan in Germany is more female, around 43.4 years old, with strong Individualism tendencies and a notable affinity for Cadillac.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Youth subculture profile in Germany.

Audience size
237K
in Germany
Gender
57.5%♀
42.5% male
Age
43.4
average years
Country rank
#20360
Topic in Germany
Fig. 01

Search interest · 12-month trend

-66%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Youth subculture fans

57.5% are female, 42.5% are male, average age 43.4.

Fig. 02

Gender split

57.5%
Female
42.5%
Male
Demographic split for Youth subculture audience in Germany
MetricValue
Female57.5%
Male42.5%
Average age43.4
Estimated audience size236,972
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Youth subculture audience in Germany
Age bracketShare%
16-1910%
20-2914%
30-3923%
40-4930%
50+24%
Fig. 04

Worldwide distribution

6.9%

of the worldwide Youth subculture audience comes from Germany.

Worldwide audience distribution share by country for Youth subculture
CountryShare
United States25.8%
United Kingdom11.2%
Japan9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Youth subculture audience in Germany is strongest.

Fig. 05

Top regions by affinity

Youth subculture fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~40K1.16×
02Thüringen~7K1.08×
03Sachsen~10K1.06×
04Rheinland-Pfalz~10K1.03×
05Brandenburg~8K1.02×
06Berlin~10K1.01×
07Schleswig-Holstein~9K1.01×
08Sachsen-Anhalt~6K1.00×
09Mecklenburg-Vorpommern~5K1.00×
10Baden-Württemberg~30K0.99×
11Hessen~20K0.99×
12Hamburg~5K0.99×
13Niedersachsen~20K0.98×
14Nordrhein-Westfalen~50K0.95×
15Saarland0.00×
16Bremen0.00×
Fig. 06

Affinity by region

Affinity by region — Youth subculture, Germany
0.95×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Youth subculture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Youth subculture audience
#·InterestCategoryAffinity×
01CadillacCars & Mobility26.33×
021. FC HeidenheimSports13.01×
03SSV Jahn RegensburgSports12.54×
04FC AugsburgSports11.08×
05SpVgg Greuther FürthSports10.71×
06Leon GoretzkaSports9.98×
07Frauen-BundesligaSports9.53×
081. FC Union BerlinSports9.52×
09ThomannShopping8.28×
10SC FreiburgSports8.27×
11Arminia BielefeldSports7.91×
121. FSV Mainz 05Sports7.88×
13MSV DuisburgSports7.54×
14VfL WolfsburgSports7.10×
15VfL BochumSports6.86×
16RB LeipzigSports6.15×
17Borussia MönchengladbachSports5.91×
18Hertha BSCSports5.88×
19TipicoGames4.40×
20Borussia DortmundSports2.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Youth subculture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Youth subculture audience · What stands out
TraitClusterDeviationScore
IndividualismJOY3.94×
Risk AppetiteTHRILL2.28×
TraditionCONSERVATISM1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Youth subculture audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.57×
Luxury OrientationPREMIUM0.72×
DIY MentalityTHRILL0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Youth subculture have in Germany?

Youth subculture has an estimated audience of 236,972 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Youth subculture fans?

57.5% of Youth subculture fans are female, 42.5% are male, with an average age of 43.4 years.

03

Which brands do Youth subculture fans like most?

Youth subculture fans show strongest brand affinity for Cadillac (26.33×), 1. FC Heidenheim (13.01×), and Borussia Mönchengladbach (5.91×) over the country average.

04

Where do Youth subculture fans live in Germany?

Youth subculture fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Youth subculture fans also like?

Beyond Youth subculture itself, the audience over-indexes on 1. FC Heidenheim (13.01×), Borussia Mönchengladbach (5.91×), SC Freiburg (8.27×), and Frauen-Bundesliga (9.53×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Youth subculture audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Youth subculture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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