Rascasse Audience Intelligence

Youth subculture Audience in United States

A data profile of the people who buy, follow and care about Youth subculture in United States — modelled from more than twelve digital signal sources. Youth subculture has an estimated audience of 886,657 people in United States.

#9124among Topic in United States#1514in Politics & Society

The average Youth subculture fan in United States is 38.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jarritos, United States national football team, SC Freiburg, with strongest over-indexing on Jarritos (66.63× the country average).

Demographically, the Youth subculture audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Tradition, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Youth subculture fan in United States is more male, around 38.6 years old, with strong Tradition tendencies and a notable affinity for Jarritos.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Youth subculture profile in United States.

Audience size
887K
in United States
Gender
41.2%♀
58.8% male
Age
38.6
average years
Country rank
#25649
Topic in United States
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Youth subculture fans

41.2% are female, 58.8% are male, average age 38.6.

Fig. 02

Gender split

41.2%
Female
58.8%
Male
Demographic split for Youth subculture audience in United States
MetricValue
Female41.2%
Male58.8%
Average age38.6
Estimated audience size886,657
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Youth subculture audience in United States
Age bracketShare%
16-1922%
20-2919%
30-3919%
40-4921%
50+19%
Fig. 04

Worldwide distribution

25.8%

of the worldwide Youth subculture audience comes from United States.

Worldwide audience distribution share by country for Youth subculture
CountryShare
United States25.8%
United Kingdom11.2%
Japan9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Youth subculture audience in United States is strongest.

Fig. 05

Top regions by affinity

Youth subculture fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~4K1.26×
02Hawaii~5K1.22×
03New Hampshire~4K1.19×
04Kansas~8K1.18×
05Iowa~9K1.17×
06Washington, District of Columbia~3K1.13×
07Nebraska~5K1.12×
08Mississippi~8K1.11×
09Arkansas~8K1.08×
10Idaho~5K1.07×
11New Mexico~5K1.05×
12Utah~8K1.04×
13Delaware~3K1.04×
14Oregon~10K1.03×
15Nevada~9K1.03×
16Oklahoma~10K1.02×
17Vermont~2K1.02×
18Louisiana~10K1.01×
19Kentucky~10K1.01×
20Connecticut~9K1.01×
21South Dakota~2K1.01×
22North Dakota~2K1.01×
23Alabama~10K1.00×
24West Virginia~4K1.00×
25Montana~2K1.00×
26Missouri~10K0.99×
27Maine~3K0.99×
28Wisconsin~10K0.98×
29Minnesota~10K0.98×
30South Carolina~10K0.97×
31Tennessee~20K0.95×
32Indiana~20K0.95×
33Maryland~10K0.95×
34Arizona~20K0.94×
35Colorado~10K0.94×
36Washington~20K0.93×
37Massachusetts~20K0.93×
38Georgia~20K0.91×
39Michigan~20K0.91×
40Virginia~20K0.91×
41Ohio~20K0.90×
42North Carolina~20K0.90×
43New Jersey~20K0.90×
44Pennsylvania~30K0.89×
45Illinois~30K0.88×
46Florida~50K0.84×
47Texas~60K0.82×
48New York~40K0.82×
49California~70K0.75×
50Alaska0.00×
Fig. 06

Affinity by region

Affinity by region — Youth subculture, United States
0.75×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Youth subculture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Youth subculture audience
#·InterestCategoryAffinity×
01SC FreiburgSports67.26×
02FC AugsburgSports67.26×
03JarritosFood & Beverages66.63×
04Brentford F.C.Sports44.58×
05Watford F.C.Sports34.02×
06United States national football teamSports29.74×
07Humanoid robotTechnology & Electronics24.29×
08FIFA Club World CupSports20.00×
09Aston Villa F.C.Sports20.00×
10Leicester City F.C.Sports20.00×
11Crystal Palace F.C.Sports20.00×
12Chiwetel EjioforMovies & TV18.11×
13Germany national football teamSports18.03×
14Berlin WallTravel & Leisure17.53×
15Borussia DortmundSports15.49×
16Ligue 1Sports14.04×
17Scorpions (band)Music & Radio11.18×
18WhataburgerFood & Beverages7.23×
19Discount TireShopping5.26×
20Britney SpearsMusic & Radio4.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Youth subculture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Youth subculture audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.00×
Risk AppetiteTHRILL1.77×
IndividualismJOY1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Youth subculture audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.55×
Quality AwarenessPREMIUM0.59×
Family OrientationCONSERVATISM0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Youth subculture have in United States?

Youth subculture has an estimated audience of 886,657 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Youth subculture fans?

41.2% of Youth subculture fans are female, 58.8% are male, with an average age of 38.6 years.

03

Which brands do Youth subculture fans like most?

Youth subculture fans show strongest brand affinity for Jarritos (66.63×), United States national football team (29.74×), and SC Freiburg (67.26×) over the country average.

04

Where do Youth subculture fans live in United States?

Youth subculture fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Youth subculture fans also like?

Beyond Youth subculture itself, the audience over-indexes on United States national football team (29.74×), SC Freiburg (67.26×), Berlin Wall (17.53×), and Whataburger (7.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Youth subculture audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Youth subculture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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