Youth subculture Audience in United States
Youth subculture has an estimated audience of 886,657 people in United States. 41.2% are female, 58.8% are male, average age 38.6. Top regions: California, New York, Mississippi. Top brand affinities: UK garage, Hebe, Bully (2011 film), Nationality, Urban horticulture.
The average Youth subculture fan in United States is 38.6 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Mississippi. Top brand affinities include UK garage, Hebe, Bully (2011 film), with strongest over-indexing on UK garage (20× the country average). Demographically, the Youth subculture audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Tradition, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 40 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Youth subculture fans
| Metric | Value |
|---|---|
| Female | 41.2% |
| Male | 58.8% |
| Average age | 38.6 |
| Estimated audience size | 886,657 |
Audience persona
The typical Youth subculture fan in United States is more male, around 38.6 years old, with strong Tradition tendencies and a notable affinity for UK garage.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 23,247 | 0.24× |
| New York | 19,185 | 0.39× |
| Mississippi | 14,274 | 1.95× |
| Florida | 13,079 | 0.22× |
| Pennsylvania | 12,763 | 0.43× |
| Louisiana | 12,691 | 1.11× |
| Arkansas | 12,681 | 1.74× |
| Oklahoma | 12,401 | 1.26× |
| Kentucky | 12,205 | 1.1× |
| Alabama | 11,814 | 0.95× |
| Iowa | 11,366 | 1.56× |
| Texas | 11,270 | 0.15× |
| Tennessee | 11,255 | 0.63× |
| South Carolina | 11,174 | 0.84× |
| Indiana | 10,887 | 0.67× |
| Kansas | 10,884 | 1.56× |
| Missouri | 10,544 | 0.74× |
| Minnesota | 10,407 | 0.82× |
| Hawaii | 10,395 | 2.73× |
| North Carolina | 10,124 | 0.38× |
| Ohio | 10,082 | 0.37× |
| Georgia | 10,041 | 0.37× |
| Michigan | 10,037 | 0.43× |
| Wisconsin | 9,984 | 0.75× |
| New Hampshire | 9,709 | 2.78× |
| Arizona | 9,614 | 0.53× |
| Nebraska | 9,508 | 2.14× |
| Connecticut | 9,493 | 1.07× |
| Nevada | 9,427 | 1.1× |
| Rhode Island | 9,376 | 3.32× |
| Oregon | 9,307 | 0.92× |
| Utah | 9,252 | 1.17× |
| Virginia | 9,192 | 0.43× |
| Maryland | 9,146 | 0.6× |
| New Jersey | 9,123 | 0.4× |
| Illinois | 8,978 | 0.3× |
| Massachusetts | 8,828 | 0.51× |
| Washington | 8,618 | 0.48× |
| Colorado | 8,594 | 0.61× |
| Washington, District of Columbia | 6,062 | 2.27× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| UK garage | 20× | Music & Radio |
| Hebe | 20× | Home & Garden |
| Bully (2011 film) | 20× | Movies & TV |
| Nationality | 6.22× | Politics & Society |
| Urban horticulture | 9.29× | Home & Garden |
| Mackenzie Foy | 17.37× | Fashion & Accessoires |
| Emperor Entertainment Group | 25.6× | Business & Career |
| Penn & Teller | 16.58× | Movies & TV |
| Dental hygienist | 12.98× | Health |
| Hola, Kenya | 46.75× | Travel & Leisure |
| Dog breed | 1.93× | Pets & Animals |
| Goop | 8.04× | Internet & Social Media |
| Magazine (band) | 8.33× | Music & Radio |
| 3D printing | 3.18× | Technology & Electronics |
| Erie County, New York | 11.49× | Travel & Leisure |
| Grinch | 4.67× | Movies & TV |
| Winemaking | 5.2× | Food & Beverages |
| Yoga Journal | 20× | Sports |
| Gift registry | 13.55× | Kids & Family |
| Home staging | 5.34× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 2.42 |
| Risk Appetite | THRILL | 2.32 |
| Individualism | JOY | 1.94 |
| Extroversion | THRILL | 1.84 |
| Spirituality | BALANCE | 1.81 |
| Need for Security | CONSERVATISM | 1.66 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.8% |
| United Kingdom | 11.2% |
| Japan | 9.4% |
See Youth subculture audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Youth subculture have in United States?
Youth subculture has an estimated audience of 886,657 people in United States, concentrated in California and New York.
What is the gender split and age of Youth subculture fans?
41.2% of Youth subculture fans are female, 58.8% are male, with an average age of 38.6 years.
Which brands do Youth subculture fans like most?
Youth subculture fans show strongest brand affinity for UK garage (20×), Hebe (20×), and Bully (2011 film) (20×) over the country average.
Where do Youth subculture fans live in United States?
Youth subculture fans in United States are most concentrated in California (reach 23,247), New York (reach 19,185), and Mississippi (reach 14,274). These three regions account for the largest share of the active audience.
What other brands do Youth subculture fans also like?
Beyond Youth subculture itself, the audience over-indexes on Hebe (20×), Bully (2011 film) (20×), Nationality (6.22×), and Urban horticulture (9.29×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Youth subculture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.