United States national football team Audience in United States
United States national football team has an estimated audience of 3,206,006 people in United States. 37.2% are female, 62.8% are male, average age 35.0. Top regions: California, Texas, Florida. Top brand affinities: Hebe, Stamp collecting, Pro-Ject, Dana Carvey, UK garage.
The average United States national football team fan in United States is 35.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hebe, Stamp collecting, Pro-Ject, with strongest over-indexing on Hebe (22.92× the country average). Demographically, the United States national football team audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Risk Appetite, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of United States national football team fans
| Metric | Value |
|---|---|
| Female | 37.2% |
| Male | 62.8% |
| Average age | 35.0 |
| Estimated audience size | 3,206,006 |
Audience persona
The typical United States national football team fan in United States is more male, around 35.0 years old, with strong Risk Appetite tendencies and a notable affinity for Hebe.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 609,492 | 1.73× |
| Texas | 425,107 | 1.54× |
| Florida | 277,467 | 1.28× |
| New York | 225,988 | 1.26× |
| Illinois | 138,380 | 1.3× |
| New Jersey | 134,125 | 1.64× |
| Virginia | 117,133 | 1.5× |
| North Carolina | 114,953 | 1.19× |
| Georgia | 114,378 | 1.16× |
| Arizona | 103,697 | 1.58× |
| Pennsylvania | 98,471 | 0.91× |
| Ohio | 87,211 | 0.88× |
| Maryland | 86,920 | 1.58× |
| Washington | 86,201 | 1.34× |
| Massachusetts | 73,221 | 1.16× |
| Michigan | 64,667 | 0.77× |
| Colorado | 57,817 | 1.14× |
| Tennessee | 57,289 | 0.89× |
| Indiana | 55,806 | 0.95× |
| Connecticut | 52,378 | 1.63× |
| Missouri | 43,162 | 0.84× |
| Wisconsin | 43,000 | 0.89× |
| Minnesota | 40,006 | 0.87× |
| Oregon | 39,093 | 1.06× |
| Nevada | 38,592 | 1.24× |
| Utah | 35,566 | 1.24× |
| South Carolina | 35,400 | 0.73× |
| Kansas | 29,445 | 1.17× |
| Alabama | 28,595 | 0.64× |
| Louisiana | 27,557 | 0.67× |
| Kentucky | 25,198 | 0.63× |
| Oklahoma | 25,162 | 0.71× |
| Arkansas | 24,826 | 0.94× |
| Iowa | 21,333 | 0.81× |
| New Mexico | 15,487 | 0.96× |
| Mississippi | 13,719 | 0.52× |
| Washington, District of Columbia | 13,379 | 1.39× |
| Idaho | 13,170 | 0.82× |
| Nebraska | 10,830 | 0.67× |
| Rhode Island | 10,346 | 1.01× |
| Delaware | 9,863 | 1.12× |
| Hawaii | 8,881 | 0.64× |
| New Hampshire | 8,295 | 0.66× |
| Maine | 8,005 | 0.7× |
| West Virginia | 6,292 | 0.42× |
| Alaska | 5,023 | 0.73× |
| North Dakota | 4,910 | 0.75× |
| Montana | 4,744 | 0.53× |
| South Dakota | 4,682 | 0.63× |
| Wyoming | 4,411 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hebe | 22.92× | Home & Garden |
| Stamp collecting | 8.68× | Home & Garden |
| Pro-Ject | 7.21× | Music & Radio |
| Dana Carvey | 14.84× | Movies & TV |
| UK garage | 7.55× | Music & Radio |
| Dental hygienist | 9.04× | Health |
| Home construction | 1.9× | Home & Garden |
| Alaska | 2.24× | Travel & Leisure |
| Nebraska | 3.53× | Travel & Leisure |
| Product design | 2.44× | Business & Career |
| Lahaina, Hawaii | 22.54× | Travel & Leisure |
| Snow White (Fables) | 11.33× | Literature |
| Mackenzie Foy | 8.18× | Fashion & Accessoires |
| Bully (2011 film) | 7.13× | Movies & TV |
| Emperor Entertainment Group | 12.27× | Business & Career |
| Minnesota | 1.75× | Travel & Leisure |
| Urban Outfitters | 1.86× | Shopping |
| Justice | 2.62× | Politics & Society |
| Jesse Plemons | 3× | Movies & TV |
| Sinaloa | 3.12× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.34 |
| Sustainability | BALANCE | 1.26 |
| Early Adopter Mentality | POWER | 1.22 |
| Sports Activity | POWER | 1.21 |
| Tradition | CONSERVATISM | 1.14 |
| Luxury Orientation | PREMIUM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.4% |
| United Kingdom | 5.9% |
| Germany | 3.8% |
See United States national football team audiences in other countries
- United States national football team — Germany
- United States national football team — United Kingdom
- United States national football team — France
- United States national football team — Italy
- United States national football team — Spain
- United States national football team — Brazil
- United States national football team — Japan
- United States national football team — South Korea
- United States national football team — India
More Soccer audiences in United States
- FIFA World Cup (61,294,206)
- Real Madrid C.F. (40,048,870)
- FC Barcelona (28,585,997)
- Major League Soccer (21,146,379)
- FC Bayern Munich (20,584,963)
Frequently asked questions
How many fans does United States national football team have in United States?
United States national football team has an estimated audience of 3,206,006 people in United States, concentrated in California and Texas.
What is the gender split and age of United States national football team fans?
37.2% of United States national football team fans are female, 62.8% are male, with an average age of 35.0 years.
Which brands do United States national football team fans like most?
United States national football team fans show strongest brand affinity for Hebe (22.92×), Stamp collecting (8.68×), and Pro-Ject (7.21×) over the country average.
Where do United States national football team fans live in United States?
United States national football team fans in United States are most concentrated in California (reach 609,492), Texas (reach 425,107), and Florida (reach 277,467). These three regions account for the largest share of the active audience.
What other brands do United States national football team fans also like?
Beyond United States national football team itself, the audience over-indexes on Stamp collecting (8.68×), Pro-Ject (7.21×), Dana Carvey (14.84×), and UK garage (7.55×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for United States national football team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.