Rascasse Audience Intelligence

United States national football team Audience in United States

A data profile of the people who buy, follow and care about United States national football team in United States — modelled from more than twelve digital signal sources. United States national football team has an estimated audience of 3,206,006 people in United States.

#51among Soccer in United States#183among Team in United States#856in Sports

The average United States national football team fan in United States is 35.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ansel Elgort, Youth Olympic Games, Turkey national football team, with strongest over-indexing on Ansel Elgort (243.68× the country average).

Demographically, the United States national football team audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical United States national football team fan in United States is more male, around 35.0 years old, with strong Patriotism tendencies and a notable affinity for Ansel Elgort.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the United States national football team profile in United States.

Audience size
3.2M
in United States
Gender
37.2%♀
62.8% male
Age
35.0
average years
Country rank
#9722
Team in United States
Fig. 01

Search interest · 12-month trend

+255%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of United States national football team fans

37.2% are female, 62.8% are male, average age 35.0.

Fig. 02

Gender split

37.2%
Female
62.8%
Male
Demographic split for United States national football team audience in United States
MetricValue
Female37.2%
Male62.8%
Average age35.0
Estimated audience size3,206,006
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the United States national football team audience in United States
Age bracketShare%
16-1928%
20-2923%
30-3921%
40-4917%
50+11%
Fig. 04

Worldwide distribution

42.3%

of the worldwide United States national football team audience comes from United States.

Worldwide audience distribution share by country for United States national football team
CountryShare
United States42.3%
United Kingdom5.9%
Germany3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the United States national football team audience in United States is strongest.

Fig. 05

Top regions by affinity

United States national football team fans by region: top regions in United States
#RegionReachAffinity×
01California~700K1.91×
02New Jersey~100K1.64×
03Washington~100K1.49×
04Texas~400K1.46×
05Massachusetts~90K1.42×
06Virginia~100K1.38×
07Arizona~90K1.38×
08Maryland~80K1.38×
09Washington, District of Columbia~10K1.36×
10New York~200K1.28×
11Utah~30K1.22×
12Illinois~100K1.20×
13North Carolina~100K1.16×
14Florida~200K1.14×
15Colorado~60K1.14×
16Connecticut~40K1.14×
17Georgia~100K1.13×
18Oregon~40K1.11×
19Rhode Island~10K1.07×
20Kansas~30K1.05×
21Nevada~30K1.04×
22New Mexico~20K1.01×
23Delaware~9K0.99×
24Vermont~5K0.97×
25Missouri~50K0.96×
26Maine~10K0.95×
27New Hampshire~10K0.94×
28Pennsylvania~100K0.93×
29Alaska~6K0.92×
30North Dakota~6K0.92×
31Minnesota~40K0.91×
32Idaho~10K0.91×
33Nebraska~10K0.91×
34South Dakota~7K0.91×
35Indiana~50K0.90×
36Montana~8K0.90×
37South Carolina~40K0.89×
38Hawaii~10K0.89×
39Ohio~90K0.87×
40Iowa~20K0.87×
41Wisconsin~40K0.86×
42West Virginia~10K0.85×
43Tennessee~50K0.84×
44Oklahoma~30K0.84×
45Arkansas~20K0.84×
46Kentucky~30K0.83×
47Mississippi~20K0.82×
48Michigan~70K0.80×
49Alabama~40K0.79×
50Louisiana~30K0.78×
Fig. 06

Affinity by region

Affinity by region — United States national football team, United States
0.78×1.00×1.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the United States national football team audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for United States national football team audience
#·InterestCategoryAffinity×
01Turkey national football teamSports267.05×
02Ansel ElgortMovies & TV243.68×
03Youth Olympic GamesSports177.78×
04Zenith BankBusiness & Career146.29×
05Paddy PowerGames141.01×
06Netherlands national football teamSports116.67×
07Cardiff City F.C.Sports105.42×
08Cath KidstonFashion & Accessoires82.77×
09RB LeipzigSports79.12×
10Copa AméricaSports73.78×
11Zinedine ZidaneSports58.67×
12OfficeMaxBusiness & Career39.24×
13Aaron JudgeSports38.89×
14Christian PulisicSports38.21×
15National Women's Soccer LeagueSports37.18×
16Little League World SeriesSports32.16×
17HudlSports21.48×
18Bank of AmericaBusiness & Career10.56×
19FIFA World CupSports7.18×
20FIFA World Cup 2026Sports5.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the United States national football team audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by United States national football team audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.36×
Career OrientationPOWER2.01×
IndulgenceJOY1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by United States national football team audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.53×
CreativityOPEN0.55×
DIY MentalityTHRILL0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does United States national football team have in United States?

United States national football team has an estimated audience of 3,206,006 people in United States, concentrated in California and Texas.

02

What is the gender split and age of United States national football team fans?

37.2% of United States national football team fans are female, 62.8% are male, with an average age of 35.0 years.

03

Which brands do United States national football team fans like most?

United States national football team fans show strongest brand affinity for Ansel Elgort (243.68×), Youth Olympic Games (177.78×), and Turkey national football team (267.05×) over the country average.

04

Where do United States national football team fans live in United States?

United States national football team fans in United States are most concentrated in California (reach ~700K), Texas (reach ~400K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do United States national football team fans also like?

Beyond United States national football team itself, the audience over-indexes on Youth Olympic Games (177.78×), Turkey national football team (267.05×), Cath Kidston (82.77×), and National Women's Soccer League (37.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See United States national football team audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for United States national football team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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