Little League World Series Audience in United States

Little League World Series logo

Little League World Series has an estimated audience of 3,600,292 people in United States. 31.6% are female, 68.4% are male, average age 36.2. Top regions: Texas, Pennsylvania, Florida. Top brand affinities: USA Baseball, Major League Baseball All-Star Game, Minor League Baseball, College softball, Baseball bat.

The average Little League World Series fan in United States is 36.2 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Pennsylvania, Florida. Top brand affinities include USA Baseball, Major League Baseball All-Star Game, Minor League Baseball, with strongest over-indexing on USA Baseball (12.42× the country average). Demographically, the Little League World Series audience skews more male with an average age of 36.2, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event

Demographics of Little League World Series fans

Demographic split for Little League World Series audience in United States
MetricValue
Female31.6%
Male68.4%
Average age36.2
Estimated audience size3,600,292

Audience persona

The typical Little League World Series fan in United States is more male, around 36.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for USA Baseball.

Top regions in United States

Top regions ranked by reach for Little League World Series in United States
RegionReachAffinity
Texas372,4701.2×
Pennsylvania302,7782.5×
Florida301,1381.24×
California277,1620.7×
New York148,4490.74×
Connecticut123,2793.41×
Massachusetts116,9551.65×
Illinois97,9030.82×
South Carolina97,2571.8×
North Carolina93,3810.86×
New Jersey92,5231.01×
Ohio78,7100.71×
Georgia70,6870.64×
Virginia70,1960.8×
Nevada67,6711.94×
Washington62,8590.87×
Indiana61,4250.93×
Tennessee60,0060.83×
Michigan57,9080.62×
Arizona54,0320.74×
Hawaii44,4272.87×
Maryland38,5550.62×
Minnesota35,8290.69×
Kentucky34,6630.77×
Wisconsin33,8300.62×
Louisiana33,2670.72×
Oregon31,4160.76×
Alabama30,5940.61×
Colorado29,1000.51×
Missouri27,5940.48×
South Dakota26,3953.17×
Iowa26,0180.88×
New Hampshire25,1501.77×
Oklahoma23,7220.59×
Arkansas17,7960.6×
Mississippi17,0790.58×
Maine16,8041.3×
Utah15,8100.49×
Kansas15,2560.54×
West Virginia15,0160.9×
Rhode Island14,3811.25×
New Mexico14,0990.78×
Delaware14,0691.42×
Nebraska13,6540.76×
Idaho13,3120.74×
Montana10,0521.01×
North Dakota6,7640.91×
Vermont6,7621.07×
Washington, District of Columbia5,8180.54×
Alaska3,9280.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Little League World Series audience
BrandAffinityCategory
USA Baseball12.42×Sports
Major League Baseball All-Star Game9.9×Sports
Minor League Baseball8.57×Sports
College softball14.51×Sports
Baseball bat7.7×Sports
Baseball glove16.36×Sports
World Series9.07×Sports
College baseball10.12×Sports
Manny Machado18.39×Sports
Softball Mom25.61×Kids & Family
Aaron Judge7.01×Sports
MLB Network6.96×Sports
Softball5.46×Sports
MLB.com5.01×Sports
World Baseball Classic14.03×Sports
Bryce Harper10.52×Sports
Baseball2.07×Sports
Louisville Slugger25.99×Sports
Clayton Kershaw9.48×Sports
MLB2.19×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Little League World Series audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.33
TraditionCONSERVATISM1.32
Pet OwnershipJOY1.23
PatriotismCONSERVATISM1.23
Sports ActivityPOWER1.19
Early Adopter MentalityPOWER1.11

Worldwide distribution

Worldwide audience distribution share by country for Little League World Series
CountryShare
United States90.2%
Canada4.7%
Japan1.9%

See Little League World Series audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Little League World Series have in United States?

Little League World Series has an estimated audience of 3,600,292 people in United States, concentrated in Texas and Pennsylvania.

What is the gender split and age of Little League World Series fans?

31.6% of Little League World Series fans are female, 68.4% are male, with an average age of 36.2 years.

Which brands do Little League World Series fans like most?

Little League World Series fans show strongest brand affinity for USA Baseball (12.42×), Major League Baseball All-Star Game (9.9×), and Minor League Baseball (8.57×) over the country average.

Where do Little League World Series fans live in United States?

Little League World Series fans in United States are most concentrated in Texas (reach 372,470), Pennsylvania (reach 302,778), and Florida (reach 301,138). These three regions account for the largest share of the active audience.

What other brands do Little League World Series fans also like?

Beyond Little League World Series itself, the audience over-indexes on Major League Baseball All-Star Game (9.9×), Minor League Baseball (8.57×), College softball (14.51×), and Baseball bat (7.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Little League World Series. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.