Rascasse Audience Intelligence

Little League World Series Audience in United States

A data profile of the people who buy, follow and care about Little League World Series in United States — modelled from more than twelve digital signal sources. Little League World Series has an estimated audience of 3,600,230 people in United States.

#107among Event in United States#773in Sports

The average Little League World Series fan in United States is 36.2 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, Pennsylvania.

Top brand affinities include USA Baseball, Major League Baseball All-Star Game, Minor League Baseball, with strongest over-indexing on USA Baseball (12.42× the country average).

Demographically, the Little League World Series audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Mindfulness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Little League World Series fan in United States is more male, around 36.2 years old, with strong Mindfulness tendencies and a notable affinity for USA Baseball.

Category: Sports · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Little League World Series profile in United States.

Audience size
3.6M
in United States
Gender
31.6%♀
68.4% male
Age
36.2
average years
Country rank
#8804
Event in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Little League World Series fans

31.6% are female, 68.4% are male, average age 36.2.

Fig. 02

Gender split

31.6%
Female
68.4%
Male
Demographic split for Little League World Series audience in United States
MetricValue
Female31.6%
Male68.4%
Average age36.2
Estimated audience size3,600,230
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Little League World Series audience in United States
Age bracketShare%
16-1928%
20-2917%
30-3922%
40-4920%
50+13%
Fig. 04

Worldwide distribution

89.3%

of the worldwide Little League World Series audience comes from United States.

Worldwide audience distribution share by country for Little League World Series
CountryShare
United States89.3%
Canada4.6%
Japan1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Little League World Series audience in United States is strongest.

Fig. 05

Top regions by affinity

Little League World Series fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~100K3.36×
02South Dakota~30K3.28×
03Hawaii~40K2.89×
04Pennsylvania~300K2.41×
05Nevada~70K1.91×
06New Hampshire~30K1.80×
07South Carolina~90K1.75×
08Massachusetts~100K1.60×
09Delaware~10K1.44×
10Maine~20K1.32×
11Rhode Island~10K1.29×
12Florida~300K1.21×
13Texas~300K1.13×
14Vermont~7K1.12×
15Montana~10K1.04×
16North Dakota~7K0.98×
17New Jersey~90K0.97×
18West Virginia~20K0.95×
19Indiana~60K0.90×
20Iowa~30K0.88×
21Nebraska~20K0.87×
22Washington~60K0.84×
23North Carolina~90K0.82×
24Tennessee~60K0.82×
25New Mexico~10K0.81×
26Illinois~90K0.78×
27Virginia~70K0.77×
28Kentucky~30K0.76×
29Idaho~10K0.76×
30Oregon~30K0.75×
31Arizona~50K0.72×
32Louisiana~30K0.72×
33New York~100K0.70×
34Ohio~80K0.69×
35Minnesota~40K0.68×
36California~300K0.66×
37Georgia~70K0.62×
38Maryland~40K0.62×
39Wisconsin~30K0.62×
40Alabama~30K0.62×
41Arkansas~20K0.62×
42Alaska~5K0.62×
43Mississippi~20K0.61×
44Michigan~60K0.60×
45Oklahoma~20K0.59×
46Washington, District of Columbia~6K0.58×
47Kansas~20K0.55×
48Colorado~30K0.51×
49Utah~20K0.50×
50Missouri~30K0.48×
Fig. 06

Affinity by region

Affinity by region — Little League World Series, United States
0.48×1.00×3.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Little League World Series audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Little League World Series audience
#·InterestCategoryAffinity×
01Louisville SluggerSports25.99×
02Softball MomKids & Family25.61×
03Manny MachadoSports18.39×
04Baseball gloveSports16.36×
05College softballSports14.51×
06World Baseball ClassicSports14.03×
07USA BaseballSports12.42×
08Bryce HarperSports10.52×
09SlimeMusic & Radio10.38×
10College baseballSports10.12×
11Major League Baseball All-Star GameSports9.90×
12World SeriesSports9.07×
13Minor League BaseballSports8.57×
14Baseball batSports7.70×
15Aaron JudgeSports7.01×
16MLB NetworkSports6.96×
17SoftballSports5.46×
18MLB.comSports5.01×
19MLBSports2.19×
20BaseballSports2.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Little League World Series audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Little League World Series audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.20×
PatriotismCONSERVATISM1.16×
DIY MentalityTHRILL1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Little League World Series audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.59×
CreativityOPEN0.61×
Convenience OrientationPREMIUM0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Little League World Series have in United States?

Little League World Series has an estimated audience of 3,600,230 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Little League World Series fans?

31.6% of Little League World Series fans are female, 68.4% are male, with an average age of 36.2 years.

03

Which brands do Little League World Series fans like most?

Little League World Series fans show strongest brand affinity for USA Baseball (12.42×), Major League Baseball All-Star Game (9.9×), and Minor League Baseball (8.57×) over the country average.

04

Where do Little League World Series fans live in United States?

Little League World Series fans in United States are most concentrated in Texas (reach ~300K), Florida (reach ~300K), and Pennsylvania (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Little League World Series fans also like?

Beyond Little League World Series itself, the audience over-indexes on Major League Baseball All-Star Game (9.9×), Minor League Baseball (8.57×), College softball (14.51×), and Baseball bat (7.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Little League World Series audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Little League World Series. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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