Rascasse Audience Intelligence

Louisville Slugger Target Market in United States

A data profile of the people who buy, follow and care about Louisville Slugger in United States — modelled from more than twelve digital signal sources. Louisville Slugger has an estimated audience of 512,619 people in United States.

#5among Sports equipment in United States#3716among Brand in United States#3507in Sports

The average Louisville Slugger fan in United States is 31.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include DeMarini, Little League World Series, Major League Baseball All-Star Game, with strongest over-indexing on DeMarini (180.69× the country average).

Demographically, the Louisville Slugger audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Louisville Slugger fan in United States is more male, around 31.3 years old, with strong Convenience Orientation tendencies and a notable affinity for DeMarini.

Category: Sports · Type: Brand · Subtype: Sports equipment

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Louisville Slugger profile in United States.

Audience size
513K
in United States
Gender
28.0%♀
72.0% male
Age
31.3
average years
Country rank
#36132
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Louisville Slugger

28.0% are female, 72.0% are male, average age 31.3.

Fig. 02

Gender split

28.0%
Female
72.0%
Male
Demographic split for Louisville Slugger audience in United States
MetricValue
Female28.0%
Male72.0%
Average age31.3
Estimated audience size512,619
Fig. 03

Age distribution

Ø 31.3
average years
Age distribution of the Louisville Slugger audience in United States
Age bracketShare%
16-1944%
20-2916%
30-3918%
40-4915%
50+6%
Fig. 04

Worldwide distribution

73.1%

of the worldwide Louisville Slugger audience comes from United States.

Worldwide audience distribution share by country for Louisville Slugger
CountryShare
United States73.1%
Canada4.6%
United Kingdom3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Louisville Slugger audience in United States is strongest.

Fig. 05

Top regions by affinity

Louisville Slugger customers by region in United States
#RegionReachAffinity×
01Kentucky~20K3.23×
02Iowa~6K1.41×
03Indiana~10K1.37×
04Mississippi~6K1.37×
05West Virginia~3K1.29×
06Illinois~20K1.27×
07Tennessee~10K1.26×
08Alabama~9K1.24×
09Wisconsin~9K1.16×
10Arkansas~5K1.16×
11Louisiana~8K1.13×
12New Mexico~3K1.13×
13Missouri~9K1.12×
14Pennsylvania~20K1.10×
15Nebraska~3K1.09×
16Ohio~20K1.08×
17Kansas~4K1.04×
18Hawaii~2K1.03×
19Oklahoma~6K1.01×
20North Dakota~1K1.00×
21Maine~2K0.98×
22South Carolina~8K0.97×
23Michigan~10K0.95×
24Utah~4K0.95×
25Idaho~2K0.92×
26North Carolina~10K0.91×
27Montana~1K0.91×
28Vermont<1K0.90×
29Minnesota~7K0.89×
30New Hampshire~2K0.89×
31South Dakota~1K0.89×
32Texas~40K0.87×
33Georgia~10K0.87×
34Delaware~1K0.84×
35California~50K0.83×
36Washington~9K0.83×
37Oregon~5K0.83×
38Alaska<1K0.83×
39Virginia~10K0.81×
40Arizona~8K0.80×
41Connecticut~4K0.79×
42Rhode Island~1K0.74×
43New Jersey~10K0.72×
44Florida~20K0.70×
45Massachusetts~7K0.70×
46Maryland~6K0.69×
47Colorado~6K0.69×
48Washington, District of Columbia~1K0.69×
49Nevada~3K0.68×
50New York~20K0.64×
Fig. 06

Affinity by region

Affinity by region — Louisville Slugger, United States
0.64×1.00×3.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Louisville Slugger audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Louisville Slugger audience
#·InterestCategoryAffinity×
01DeMariniSports180.69×
02EvoShieldSports59.84×
03Cora (hypermarket)Shopping36.82×
04Little League World SeriesSports25.99×
05Baseball gloveSports24.44×
06FA CupSports23.10×
07Christian PulisicSports20.00×
08Bauer HockeySports18.95×
09Personalization MallShopping17.37×
10Aaron JudgeSports14.58×
11Major League Baseball All-Star GameSports14.19×
12Minor League BaseballSports10.91×
13Obsessed (2009 film)Movies & TV9.72×
14SoftballSports7.91×
15Rory McIlroySports6.70×
16Cultural heritagePolitics & Society6.31×
17US Open (tennis)Sports6.08×
18Rick and MortyMovies & TV5.47×
19FedExBusiness & Career3.57×
20VehiclesCars & Mobility1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Louisville Slugger audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Louisville Slugger audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.11×
PatriotismCONSERVATISM2.00×
TraditionCONSERVATISM1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Louisville Slugger audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.59×
CreativityOPEN0.67×
Design AffinityPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Louisville Slugger's target market in United States?

Louisville Slugger's target market in United States covers an estimated 512,619 people, concentrated in California and Texas.

02

What is the gender split and age of Louisville Slugger customers?

28.0% of the Louisville Slugger audience are female, 72.0% are male, with an average age of 31.3 years.

03

Which brands do Louisville Slugger fans like most?

Louisville Slugger fans show strongest brand affinity for DeMarini (180.69×), Little League World Series (25.99×), and Major League Baseball All-Star Game (14.19×) over the country average.

04

Where do Louisville Slugger fans live in United States?

Louisville Slugger fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Louisville Slugger fans also like?

Beyond Louisville Slugger itself, the audience over-indexes on Little League World Series (25.99×), Major League Baseball All-Star Game (14.19×), Aaron Judge (14.58×), and Obsessed (2009 film) (9.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports equipment audiences in United States

See Louisville Slugger audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Louisville Slugger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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