Louisville Slugger Audience in United States

Louisville Slugger logo

Louisville Slugger has an estimated audience of 315,257 people in United States. 28.0% are female, 72.0% are male, average age 31.3. Top regions: California, Texas, Florida. Top brand affinities: Vocal harmony, Product design, Alaska, Pro-Ject, Historic site.

The average Louisville Slugger fan in United States is 31.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Vocal harmony, Product design, Alaska, with strongest over-indexing on Vocal harmony (7.5× the country average). Demographically, the Louisville Slugger audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand · Subtype: Sports equipment

Demographics of Louisville Slugger fans

Demographic split for Louisville Slugger audience in United States
MetricValue
Female28.0%
Male72.0%
Average age31.3
Estimated audience size315,257

Audience persona

The typical Louisville Slugger fan in United States is more male, around 31.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Louisville Slugger in United States
RegionReachAffinity
California49,6600.87×
Texas40,9590.92×
Florida24,6470.7×
Illinois23,1001.34×
Kentucky21,9543.39×
Pennsylvania19,6701.13×
New York19,2800.67×
Ohio17,5751.1×
North Carolina14,7150.95×
Georgia14,1480.89×
Indiana13,5211.43×
Michigan13,3590.99×
Tennessee13,2871.28×
Virginia10,3400.82×
New Jersey10,1920.78×
Missouri9,5711.15×
Alabama9,0591.26×
Wisconsin9,0511.16×
Washington8,9650.87×
Arizona8,9310.85×
South Carolina7,6350.98×
Louisiana7,5981.14×
Massachusetts7,0600.69×
Minnesota6,8200.92×
Maryland6,2750.71×
Iowa6,1111.44×
Mississippi5,9701.4×
Oklahoma5,9261.03×
Colorado5,5180.68×
Arkansas4,8871.15×
Oregon4,8510.82×
Utah4,4150.95×
Kansas4,3161.06×
Connecticut4,2290.82×
Nevada3,3290.67×
West Virginia3,0651.27×
New Mexico2,8971.12×
Nebraska2,8801.11×
Hawaii2,3971.08×
Idaho2,2790.88×
Maine1,7590.95×
New Hampshire1,6710.82×
Delaware1,1600.81×
Montana1,1590.81×
South Dakota1,0420.87×
North Dakota1,0150.96×
Rhode Island9500.58×
Washington, District of Columbia8680.56×
Vermont7090.78×
Alaska6680.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Louisville Slugger audience
BrandAffinityCategory
Vocal harmony7.5×Music & Radio
Product design2.99×Business & Career
Alaska2.23×Travel & Leisure
Pro-Ject5.27×Music & Radio
Historic site5.1×Arts & Culture
Sue Monk Kidd32.78×Literature
Combat sport1.64×Sports
JDSU3.02×Business & Career
Rajasthan16.18×Travel & Leisure
Gettysburg College26.14×Business & Career
Mathcore7.23×Music & Radio
Nebraska Cornhuskers football3.09×Sports
Berks County, Pennsylvania10.42×Travel & Leisure
Graham Greene5.19×Literature
Nebraska2.3×Travel & Leisure
Graham Greene (actor)5.06×
Governor of Michigan5.91×Politics & Society
Nick Jr. (Australia)7.09×Kids & Family
Grinch3.06×Movies & TV
Nationality1.62×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Louisville Slugger audience
TraitClusterScore
Luxury OrientationPREMIUM2.13
SustainabilityBALANCE1.77
Sports ActivityPOWER1.35
Risk AppetiteTHRILL1.2
Early Adopter MentalityPOWER1.12
TraditionCONSERVATISM1.09

Worldwide distribution

Worldwide audience distribution share by country for Louisville Slugger
CountryShare
United States77.1%
United Kingdom5.2%
Canada5.1%

See Louisville Slugger audiences in other countries

More Sports equipment audiences in United States

Frequently asked questions

How many fans does Louisville Slugger have in United States?

Louisville Slugger has an estimated audience of 315,257 people in United States, concentrated in California and Texas.

What is the gender split and age of Louisville Slugger fans?

28.0% of Louisville Slugger fans are female, 72.0% are male, with an average age of 31.3 years.

Which brands do Louisville Slugger fans like most?

Louisville Slugger fans show strongest brand affinity for Vocal harmony (7.5×), Product design (2.99×), and Alaska (2.23×) over the country average.

Where do Louisville Slugger fans live in United States?

Louisville Slugger fans in United States are most concentrated in California (reach 49,660), Texas (reach 40,959), and Florida (reach 24,647). These three regions account for the largest share of the active audience.

What other brands do Louisville Slugger fans also like?

Beyond Louisville Slugger itself, the audience over-indexes on Product design (2.99×), Alaska (2.23×), Pro-Ject (5.27×), and Historic site (5.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Louisville Slugger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.