Rascasse Audience Intelligence

OfficeMax Target Market in United States

A data profile of the people who buy, follow and care about OfficeMax in United States — modelled from more than twelve digital signal sources. OfficeMax has an estimated audience of 4,720,263 people in United States.

#725among Brand in United States#631in Business & Career

The average OfficeMax fan in United States is 41.4 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Office Depot, Jasmine, Boca Raton, Florida, with strongest over-indexing on Office Depot (28.49× the country average).

Demographically, the OfficeMax audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Need for Security, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical OfficeMax fan in United States is more female, around 41.4 years old, with strong Need for Security tendencies and a notable affinity for Office Depot.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the OfficeMax profile in United States.

Audience size
4.7M
in United States
Gender
61.3%♀
38.7% male
Age
41.4
average years
Country rank
#7017
Brand in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of OfficeMax

61.3% are female, 38.7% are male, average age 41.4.

Fig. 02

Gender split

61.3%
Female
38.7%
Male
Demographic split for OfficeMax audience in United States
MetricValue
Female61.3%
Male38.7%
Average age41.4
Estimated audience size4,720,263
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the OfficeMax audience in United States
Age bracketShare%
16-1912%
20-2920%
30-3922%
40-4922%
50+23%
Fig. 04

Worldwide distribution

68.4%

of the worldwide OfficeMax audience comes from United States.

Worldwide audience distribution share by country for OfficeMax
CountryShare
United States68.4%
Mexico28.9%
Canada0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the OfficeMax audience in United States is strongest.

Fig. 05

Top regions by affinity

OfficeMax customers by region in United States
#RegionReachAffinity×
01Hawaii~100K6.34×
02Alaska~30K2.90×
03Arizona~300K2.58×
04Wisconsin~200K2.44×
05Minnesota~200K2.23×
06North Dakota~20K2.07×
07Ohio~300K1.87×
08Virginia~200K1.53×
09Utah~70K1.52×
10Illinois~200K1.50×
11Nebraska~30K1.36×
12Idaho~30K1.31×
13Michigan~200K1.30×
14Kansas~50K1.30×
15Missouri~100K1.24×
16Georgia~200K1.22×
17Nevada~60K1.15×
18Oregon~60K1.12×
19Tennessee~100K1.06×
20Colorado~80K1.02×
21Iowa~40K0.97×
22New Mexico~20K0.96×
23Texas~400K0.93×
24Florida~300K0.89×
25North Carolina~100K0.83×
26Alabama~60K0.83×
27Washington~70K0.69×
28Pennsylvania~100K0.68×
29South Carolina~50K0.67×
30California~300K0.63×
31South Dakota~7K0.62×
32West Virginia~10K0.57×
33Indiana~50K0.53×
34Mississippi~20K0.53×
35Arkansas~20K0.52×
36Kentucky~30K0.50×
37Louisiana~20K0.38×
38Vermont~3K0.37×
39New York~90K0.34×
40Montana~4K0.31×
41Washington, District of Columbia~4K0.26×
42Oklahoma~10K0.25×
43Rhode Island~4K0.24×
44Delaware~3K0.24×
45Maine~4K0.23×
46New Hampshire~4K0.22×
47Maryland~20K0.18×
48New Jersey~20K0.16×
49Connecticut~8K0.16×
50Massachusetts~20K0.15×
Fig. 06

Affinity by region

Affinity by region — OfficeMax, United States
0.15×1.00×6.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the OfficeMax audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for OfficeMax audience
#·InterestCategoryAffinity×
01Office DepotShopping28.49×
02MoodleTechnology & Electronics16.41×
03JasmineHome & Garden15.42×
04Boca Raton, FloridaTravel & Leisure11.74×
05Pilot (pen company)Kids & Family8.71×
06Office suppliesBusiness & Career7.86×
07OfficeBusiness & Career4.67×
08Staples Inc.Business & Career4.07×
09Staples (Canada)Business & Career3.88×
10Micro CenterShopping3.17×
11The UPS StoreShopping2.97×
12United States Postal ServiceBusiness & Career2.36×
13Five BelowShopping2.12×
14Best BuyShopping2.07×
15Hobby LobbyHome & Garden1.94×
16Google DocsInternet & Social Media1.82×
17Macy'sShopping1.79×
18WalgreensShopping1.72×
19Google DriveTechnology & Electronics1.68×
20Indeed.comBusiness & Career1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the OfficeMax audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by OfficeMax audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.42×
SpiritualityBALANCE1.37×
Price SensitivityPREMIUM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by OfficeMax audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.06×
Sports ActivityPOWER1.06×
Social Media UsageJOY1.11×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is OfficeMax's target market in United States?

OfficeMax's target market in United States covers an estimated 4,720,263 people, concentrated in Texas and California.

02

What is the gender split and age of OfficeMax customers?

61.3% of the OfficeMax audience are female, 38.7% are male, with an average age of 41.4 years.

03

Which brands do OfficeMax fans like most?

OfficeMax fans show strongest brand affinity for Office Depot (28.49×), Jasmine (15.42×), and Boca Raton, Florida (11.74×) over the country average.

04

Where do OfficeMax fans live in United States?

OfficeMax fans in United States are most concentrated in Texas (reach ~400K), California (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do OfficeMax fans also like?

Beyond OfficeMax itself, the audience over-indexes on Jasmine (15.42×), Boca Raton, Florida (11.74×), Staples Inc. (4.07×), and Staples (Canada) (3.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See OfficeMax audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for OfficeMax. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →