OfficeMax Audience in United States

OfficeMax logo

OfficeMax has an estimated audience of 4,968,768 people in United States. 61.3% are female, 38.7% are male, average age 41.4. Top regions: Texas, California, Florida. Top brand affinities: Office Depot, Jasmine, Boca Raton, Florida, Staples Inc., Staples (Canada).

The average OfficeMax fan in United States is 41.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Office Depot, Jasmine, Boca Raton, Florida, with strongest over-indexing on Office Depot (28.49× the country average). Demographically, the OfficeMax audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Convenience Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of OfficeMax fans

Demographic split for OfficeMax audience in United States
MetricValue
Female61.3%
Male38.7%
Average age41.4
Estimated audience size4,968,768

Audience persona

The typical OfficeMax fan in United States is more female, around 41.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Office Depot.

Top regions in United States

Top regions ranked by reach for OfficeMax in United States
RegionReachAffinity
Texas408,0530.96×
California371,7010.68×
Florida308,3660.92×
Ohio274,2521.79×
Arizona242,0572.39×
Illinois240,8361.45×
Virginia188,6521.56×
Wisconsin187,0232.5×
Michigan185,3541.43×
Georgia179,5721.17×
Minnesota170,1072.39×
North Carolina137,7500.92×
Hawaii124,1795.81×
Tennessee118,6721.19×
Pennsylvania116,3980.7×
Missouri106,3211.33×
New York106,1780.38×
Colorado81,4711.04×
Washington70,8510.71×
Utah67,7751.52×
Oregon59,8481.05×
Alabama59,1020.85×
Nevada55,3001.15×
South Carolina52,9300.71×
Indiana52,7720.58×
Kansas48,0961.23×
Iowa42,9781.05×
Nebraska34,3021.38×
Kentucky32,9450.53×
Idaho28,2441.13×
Alaska26,0962.46×
New Mexico25,4081.02×
Louisiana24,7060.39×
Mississippi21,6730.53×
Arkansas21,2290.52×
New Jersey21,1340.17×
North Dakota20,1371.97×
Massachusetts16,2120.17×
Maryland16,2010.19×
Oklahoma14,7260.27×
West Virginia13,9930.6×
South Dakota7,1960.63×
Connecticut7,0220.14×
Washington, District of Columbia3,8350.26×
Montana3,6050.26×
Maine2,5660.14×
Rhode Island2,3420.15×
New Hampshire2,2810.12×
Wyoming2,1960.3×
Delaware2,1680.16×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for OfficeMax audience
BrandAffinityCategory
Office Depot28.49×Shopping
Jasmine15.42×Home & Garden
Boca Raton, Florida11.74×Travel & Leisure
Staples Inc.4.07×Business & Career
Staples (Canada)3.88×Business & Career
The UPS Store2.97×Shopping
Office supplies7.86×Business & Career
United States Postal Service2.36×Business & Career
Best Buy2.07×Shopping
Moodle16.41×Technology & Electronics
Hobby Lobby1.94×Home & Garden
Pilot (pen company)8.71×Kids & Family
Macy's1.79×Shopping
Google Docs1.82×Internet & Social Media
Walgreens1.72×Shopping
Lowe's1.53×Shopping
Office4.67×Business & Career
Google Drive1.68×Technology & Electronics
Indeed.com1.66×Business & Career
Dollar General1.54×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by OfficeMax audience
TraitClusterScore
Convenience OrientationPREMIUM1.63
Community OrientationOPEN1.62
DIY MentalityTHRILL1.6
Family OrientationCONSERVATISM1.5
CreativityOPEN1.34
IndulgenceJOY1.28

Worldwide distribution

Worldwide audience distribution share by country for OfficeMax
CountryShare
United States70.5%
Mexico26.8%
Canada0.8%

See OfficeMax audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does OfficeMax have in United States?

OfficeMax has an estimated audience of 4,968,768 people in United States, concentrated in Texas and California.

What is the gender split and age of OfficeMax fans?

61.3% of OfficeMax fans are female, 38.7% are male, with an average age of 41.4 years.

Which brands do OfficeMax fans like most?

OfficeMax fans show strongest brand affinity for Office Depot (28.49×), Jasmine (15.42×), and Boca Raton, Florida (11.74×) over the country average.

Where do OfficeMax fans live in United States?

OfficeMax fans in United States are most concentrated in Texas (reach 408,053), California (reach 371,701), and Florida (reach 308,366). These three regions account for the largest share of the active audience.

What other brands do OfficeMax fans also like?

Beyond OfficeMax itself, the audience over-indexes on Jasmine (15.42×), Boca Raton, Florida (11.74×), Staples Inc. (4.07×), and Staples (Canada) (3.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for OfficeMax. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.