Office Audience in United States

Office has an estimated audience of 7,699,265 people in United States. 56.9% are female, 43.1% are male, average age 39.5. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Capital One, Indeed.com, Staples (Canada), Diane Keaton.

The average Office fan in United States is 39.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (4.24× the country average). Demographically, the Office audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Family Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Touchpoint

Demographics of Office fans

Demographic split for Office audience in United States
MetricValue
Female56.9%
Male43.1%
Average age39.5
Estimated audience size7,699,265

Audience persona

The typical Office fan in United States is more female, around 39.5 years old, with strong Family Orientation tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Office in United States
RegionReachAffinity
California893,5121.06×
Texas766,5491.16×
Florida590,7861.13×
New York466,8471.09×
Virginia355,6971.9×
Georgia266,9801.13×
Illinois263,1981.03×
Pennsylvania254,6550.98×
North Carolina223,7240.97×
Ohio211,5030.89×
Washington196,3621.27×
Michigan193,3420.96×
New Jersey159,2520.81×
Maryland157,0721.19×
Tennessee149,9700.97×
Arizona146,5440.93×
Indiana143,0391.02×
Massachusetts139,1030.92×
Colorado138,2221.14×
Missouri126,6961.02×
Minnesota100,0910.91×
South Carolina99,2640.86×
Wisconsin98,0230.85×
Louisiana90,3920.91×
Utah87,9531.28×
Alabama84,1410.78×
Kentucky81,2200.84×
Oklahoma78,6630.92×
Oregon78,3280.89×
Connecticut72,4960.94×
Nevada71,7000.96×
Iowa71,6631.13×
Kansas68,5311.13×
West Virginia65,1961.82×
Arkansas50,0010.79×
Mississippi47,8290.75×
Idaho40,5331.05×
Nebraska37,3410.97×
Washington, District of Columbia32,5961.41×
New Mexico28,7440.74×
Hawaii27,7030.84×
North Dakota26,3171.66×
New Hampshire20,7010.68×
Montana20,0340.94×
Rhode Island18,7620.77×
Alaska16,8241.02×
Maine16,0630.58×
South Dakota16,0530.9×
Delaware13,9230.66×
Vermont9,7300.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Office audience
BrandAffinityCategory
Google Maps4.24×Internet & Social Media
Capital One4.3×Business & Career
Indeed.com4.27×Business & Career
Staples (Canada)4.75×Business & Career
Diane Keaton5.58×Movies & TV
CarGurus4.78×Cars & Mobility
Google News4.21×News
Family car7.1×Cars & Mobility
Superman1.77×Movies & TV
Enterprise Rent-A-Car3.86×Cars & Mobility
Harry Potter2.18×Movies & TV
Do it yourself (DIY)2×Home & Garden
MSN2.26×News
Circle K3.92×Shopping
Planet Fitness2.22×Sports
Diaper bag3.62×Kids & Family
Khan Academy4.37×Business & Career
AccuWeather3.29×Home & Garden
DeviantArt3.54×Internet & Social Media
Dollar General1.82×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Office audience
TraitClusterScore
Family OrientationCONSERVATISM2.26
SustainabilityBALANCE1.58
Early Adopter MentalityPOWER1.34
DIY MentalityTHRILL1.29
Luxury OrientationPREMIUM1.28
Quality AwarenessPREMIUM1.27

Worldwide distribution

Worldwide audience distribution share by country for Office
CountryShare
United States17.5%
Taiwan6.2%
Vietnam5.0%

See Office audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Office have in United States?

Office has an estimated audience of 7,699,265 people in United States, concentrated in California and Texas.

What is the gender split and age of Office fans?

56.9% of Office fans are female, 43.1% are male, with an average age of 39.5 years.

Which brands do Office fans like most?

Office fans show strongest brand affinity for Google Maps (4.24×), Capital One (4.3×), and Indeed.com (4.27×) over the country average.

Where do Office fans live in United States?

Office fans in United States are most concentrated in California (reach 893,512), Texas (reach 766,549), and Florida (reach 590,786). These three regions account for the largest share of the active audience.

What other brands do Office fans also like?

Beyond Office itself, the audience over-indexes on Capital One (4.3×), Indeed.com (4.27×), Staples (Canada) (4.75×), and Diane Keaton (5.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Office. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.