Office Audience in United States

Name: Office — United States
Creator: Rascasse
License: https://rascasse.com/terms/

Office logo

Office has an estimated audience of 7,699,265 people in United States. 56.9% are female, 43.1% are male, average age 39.5. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Combat sport, Israel, Vocal harmony, Bank account.

The average Office fan in United States is 39.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Combat sport, Israel, with strongest over-indexing on Dog breed (1.74× the country average). Demographically, the Office audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Family Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Touchpoint

Demographics of Office fans

Demographic split for Office audience in United States
Metric	Value
Female	56.9%
Male	43.1%
Average age	39.5
Estimated audience size	7,699,265

Audience persona

The typical Office fan in United States is more female, around 39.5 years old, with strong Family Orientation tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Office in United States
Region	Reach	Affinity
California	893,512	1.06×
Texas	766,549	1.16×
Florida	590,786	1.13×
New York	466,847	1.09×
Virginia	355,697	1.9×
Georgia	266,980	1.13×
Illinois	263,198	1.03×
Pennsylvania	254,655	0.98×
North Carolina	223,724	0.97×
Ohio	211,503	0.89×
Washington	196,362	1.27×
Michigan	193,342	0.96×
New Jersey	159,252	0.81×
Maryland	157,072	1.19×
Tennessee	149,970	0.97×
Arizona	146,544	0.93×
Indiana	143,039	1.02×
Massachusetts	139,103	0.92×
Colorado	138,222	1.14×
Missouri	126,696	1.02×
Minnesota	100,091	0.91×
South Carolina	99,264	0.86×
Wisconsin	98,023	0.85×
Louisiana	90,392	0.91×
Utah	87,953	1.28×
Alabama	84,141	0.78×
Kentucky	81,220	0.84×
Oklahoma	78,663	0.92×
Oregon	78,328	0.89×
Connecticut	72,496	0.94×
Nevada	71,700	0.96×
Iowa	71,663	1.13×
Kansas	68,531	1.13×
West Virginia	65,196	1.82×
Arkansas	50,001	0.79×
Mississippi	47,829	0.75×
Idaho	40,533	1.05×
Nebraska	37,341	0.97×
Washington, District of Columbia	32,596	1.41×
New Mexico	28,744	0.74×
Hawaii	27,703	0.84×
North Dakota	26,317	1.66×
New Hampshire	20,701	0.68×
Montana	20,034	0.94×
Rhode Island	18,762	0.77×
Alaska	16,824	1.02×
Maine	16,063	0.58×
South Dakota	16,053	0.9×
Delaware	13,923	0.66×
Vermont	9,730	0.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Office audience
Brand	Affinity	Category
Dog breed	1.74×	Pets & Animals
Combat sport	2.03×	Sports
Israel	2×	Travel & Leisure
Vocal harmony	3.57×	Music & Radio
Bank account	1.9×	Business & Career
Jesse Plemons	2.42×	Movies & TV
Wikia	2.34×	Internet & Social Media
Governor of Michigan	4.64×	Politics & Society
Fairy godmother	4.49×	Literature
Nebraska Cornhuskers football	2.13×	Sports
Kendra Scott	1.59×	Fashion & Accessoires
Home staging	2.81×	Home & Garden
Cam Ward	1.84×	Sports
Goop	2.54×	Internet & Social Media
Hipster	4.43×	Politics & Society
Grinch	1.83×	Movies & TV
Historic site	1.87×	Arts & Culture
Urban horticulture	1.55×	Home & Garden
Cherish (group)	4.31×	Music & Radio
Wok	2.57×	Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Office audience
Trait	Cluster	Score
Family Orientation	CONSERVATISM	2.26
Sustainability	BALANCE	1.58
Early Adopter Mentality	POWER	1.34
DIY Mentality	THRILL	1.29
Luxury Orientation	PREMIUM	1.28
Quality Awareness	PREMIUM	1.27

Worldwide distribution

Worldwide audience distribution share by country for Office
Country	Share
United States	17.5%
Taiwan	6.2%
Vietnam	5.0%

See Office audiences in other countries

More Business & Career audiences in United States

Concerts (77,851,095)
Parties (75,370,436)
Beauty salons (70,926,762)
Boutiques (69,295,965)
Bars (68,702,776)

Frequently asked questions

How many fans does Office have in United States?

Office has an estimated audience of 7,699,265 people in United States, concentrated in California and Texas.

What is the gender split and age of Office fans?

56.9% of Office fans are female, 43.1% are male, with an average age of 39.5 years.

Which brands do Office fans like most?

Office fans show strongest brand affinity for Dog breed (1.74×), Combat sport (2.03×), and Israel (2×) over the country average.

Where do Office fans live in United States?

Office fans in United States are most concentrated in California (reach 893,512), Texas (reach 766,549), and Florida (reach 590,786). These three regions account for the largest share of the active audience.

What other brands do Office fans also like?

Beyond Office itself, the audience over-indexes on Combat sport (2.03×), Israel (2×), Vocal harmony (3.57×), and Bank account (1.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Office. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.