Rascasse Audience Intelligence

Office Audience in Germany

A data profile of the people who buy, follow and care about Office in Germany — modelled from more than twelve digital signal sources. Office has an estimated audience of 895,187 people in Germany.

#145among Touchpoint in Germany#617in Business & Career

The average Office fan in Germany is 38.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Google Drive, Office 365, Moodle, with strongest over-indexing on Google Drive (13.33× the country average).

Demographically, the Office audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Office fan in Germany is balanced, around 38.9 years old, with strong Quality Awareness tendencies and a notable affinity for Google Drive.

Category: Business & Career · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Office profile in Germany.

Audience size
895K
in Germany
Gender
52.5%♀
47.5% male
Age
38.9
average years
Country rank
#7161
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Office fans

52.5% are female, 47.5% are male, average age 38.9.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for Office audience in Germany
MetricValue
Female52.5%
Male47.5%
Average age38.9
Estimated audience size895,187
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Office audience in Germany
Age bracketShare%
16-1917%
20-2921%
30-3923%
40-4923%
50+16%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Office audience comes from Germany.

Worldwide audience distribution share by country for Office
CountryShare
United States17.5%
Taiwan6.2%
Vietnam5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Office audience in Germany is strongest.

Fig. 05

Top regions by affinity

Office fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~100K1.51×
02Nordrhein-Westfalen~300K1.35×
03Bayern~200K1.32×
04Thüringen~30K1.32×
05Sachsen-Anhalt~30K1.27×
06Berlin~50K1.18×
07Baden-Württemberg~100K1.04×
08Brandenburg~30K1.04×
09Rheinland-Pfalz~50K1.03×
10Hamburg~20K1.00×
11Niedersachsen~80K0.89×
12Bremen~6K0.83×
13Sachsen~40K0.82×
14Saarland~9K0.82×
15Schleswig-Holstein~20K0.78×
16Mecklenburg-Vorpommern~10K0.67×
Fig. 06

Affinity by region

Affinity by region — Office, Germany
0.67×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Office audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Office audience
#·InterestCategoryAffinity×
01Office 365Technology & Electronics13.95×
02MoodleTechnology & Electronics13.95×
03Andy SerkisMovies & TV13.95×
04PhotocopierBusiness & Career13.36×
05Google DriveTechnology & Electronics13.33×
06WebExTechnology & Electronics13.25×
07Office chairHome & Garden12.22×
08JIRATechnology & Electronics10.66×
09Advanced Micro DevicesTechnology & Electronics7.71×
10Digital printingArts & Culture7.65×
11Python (programming language)Technology & Electronics4.60×
12Real propertyHome & Garden4.43×
13Millie Bobby BrownMovies & TV3.78×
14Home OfficeBusiness & Career3.69×
15Ornamental plantHome & Garden3.39×
16VolunteeringPolitics & Society3.12×
17KitchenHome & Garden3.03×
18SupermanMovies & TV2.58×
19Google MapsInternet & Social Media2.18×
20TagesschauMovies & TV2.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Office audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Office audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.73×
Early Adopter MentalityPOWER1.71×
Need for SecurityCONSERVATISM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Office audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.85×
TraditionCONSERVATISM0.90×
CreativityOPEN0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Office have in Germany?

Office has an estimated audience of 895,187 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Office fans?

52.5% of Office fans are female, 47.5% are male, with an average age of 38.9 years.

03

Which brands do Office fans like most?

Office fans show strongest brand affinity for Google Drive (13.33×), Office 365 (13.95×), and Moodle (13.95×) over the country average.

04

Where do Office fans live in Germany?

Office fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Office fans also like?

Beyond Office itself, the audience over-indexes on Office 365 (13.95×), Moodle (13.95×), Kitchen (3.03×), and Office chair (12.22×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Office audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Office. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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