Office Audience in Germany
Office has an estimated audience of 895,187 people in Germany. 52.5% are female, 47.5% are male, average age 38.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog breed, Inmotion, Unique Gifts, Christmas Gift, Hypertext.
The average Office fan in Germany is 38.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog breed, Inmotion, Unique Gifts, with strongest over-indexing on Dog breed (1.97× the country average). Demographically, the Office audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Touchpoint
Demographics of Office fans
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 38.9 |
| Estimated audience size | 895,187 |
Audience persona
The typical Office fan in Germany is balanced, around 38.9 years old, with strong Sustainability tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 275,935 | 1.41× |
| Bayern | 194,868 | 1.35× |
| Baden-Württemberg | 130,408 | 1.07× |
| Hessen | 106,925 | 1.57× |
| Niedersachsen | 81,386 | 0.94× |
| Berlin | 50,818 | 1.27× |
| Rheinland-Pfalz | 47,025 | 1.05× |
| Sachsen | 37,294 | 0.85× |
| Brandenburg | 30,782 | 1.11× |
| Schleswig-Holstein | 25,580 | 0.8× |
| Hamburg | 21,051 | 1.04× |
| Sachsen-Anhalt | 16,635 | 0.72× |
| Thüringen | 13,679 | 0.6× |
| Mecklenburg-Vorpommern | 10,905 | 0.64× |
| Saarland | 8,860 | 0.81× |
| Bremen | 6,066 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 1.97× | Pets & Animals |
| Inmotion | 13.95× | Technology & Electronics |
| Unique Gifts | 1.51× | Shopping |
| Christmas Gift | 1.7× | Kids & Family |
| Hypertext | 2.23× | Technology & Electronics |
| Moroccan riad | 4.56× | Politics & Society |
| Business English | 1.81× | Business & Career |
| Golem | 2.06× | Technology & Electronics |
| Vocal harmony | 4.77× | Music & Radio |
| Icon (magazine) | 1.53× | Arts & Culture |
| Fatteh | 6.14× | Food & Beverages |
| Samanyolu Haber | 2.14× | Movies & TV |
| Hachis Parmentier | 5.89× | Food & Beverages |
| Euphonium | 5.03× | Music & Radio |
| Information sensitivity | 2.42× | Technology & Electronics |
| Stamp collecting | 2.35× | Home & Garden |
| Coworking | 1.73× | Business & Career |
| Irish Ferries | 4.18× | Cars & Mobility |
| Catania | 3.7× | Travel & Leisure |
| Paul Dano | 1.98× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.03 |
| Early Adopter Mentality | POWER | 1.87 |
| Design Affinity | PREMIUM | 1.79 |
| Indulgence | JOY | 1.64 |
| DIY Mentality | THRILL | 1.49 |
| Quality Awareness | PREMIUM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.5% |
| Taiwan | 6.2% |
| Vietnam | 5.0% |
See Office audiences in other countries
More Business & Career audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Office have in Germany?
Office has an estimated audience of 895,187 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Office fans?
52.5% of Office fans are female, 47.5% are male, with an average age of 38.9 years.
Which brands do Office fans like most?
Office fans show strongest brand affinity for Dog breed (1.97×), Inmotion (13.95×), and Unique Gifts (1.51×) over the country average.
Where do Office fans live in Germany?
Office fans in Germany are most concentrated in Nordrhein-Westfalen (reach 275,935), Bayern (reach 194,868), and Baden-Württemberg (reach 130,408). These three regions account for the largest share of the active audience.
What other brands do Office fans also like?
Beyond Office itself, the audience over-indexes on Inmotion (13.95×), Unique Gifts (1.51×), Christmas Gift (1.7×), and Hypertext (2.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Office. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.