Rascasse Audience Intelligence

Advanced Micro Devices Target Market in Germany

A data profile of the people who buy, follow and care about Advanced Micro Devices in Germany — modelled from more than twelve digital signal sources. Advanced Micro Devices has an estimated audience of 1,078,599 people in Germany.

#798among Brand in Germany#308in Technology & Electronics

The average Advanced Micro Devices fan in Germany is 39.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mobile device, X, Office 365, with strongest over-indexing on Mobile device (8.73× the country average).

Demographically, the Advanced Micro Devices audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Advanced Micro Devices fan in Germany is more male, around 39.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Mobile device.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Advanced Micro Devices profile in Germany.

Audience size
1.1M
in Germany
Gender
22.0%♀
78.0% male
Age
39.3
average years
Country rank
#6098
Brand in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Advanced Micro Devices

22.0% are female, 78.0% are male, average age 39.3.

Fig. 02

Gender split

22.0%
Female
78.0%
Male
Demographic split for Advanced Micro Devices audience in Germany
MetricValue
Female22.0%
Male78.0%
Average age39.3
Estimated audience size1,078,599
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Advanced Micro Devices audience in Germany
Age bracketShare%
16-1918%
20-2921%
30-3922%
40-4920%
50+20%
Fig. 04

Worldwide distribution

5.4%

of the worldwide Advanced Micro Devices audience comes from Germany.

Worldwide audience distribution share by country for Advanced Micro Devices
CountryShare
China17.9%
United States15.2%
Germany5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Advanced Micro Devices audience in Germany is strongest.

Fig. 05

Top regions by affinity

Advanced Micro Devices customers by region in Germany
#RegionReachAffinity×
01Berlin~50K1.14×
02Hessen~90K1.13×
03Baden-Württemberg~200K1.11×
04Bayern~200K1.09×
05Saarland~10K1.07×
06Sachsen~50K1.05×
07Nordrhein-Westfalen~200K1.04×
08Schleswig-Holstein~40K1.04×
09Niedersachsen~100K1.02×
10Hamburg~20K1.02×
11Bremen~8K0.92×
12Rheinland-Pfalz~50K0.91×
13Sachsen-Anhalt~20K0.90×
14Thüringen~20K0.89×
15Brandenburg~30K0.88×
16Mecklenburg-Vorpommern~20K0.82×
Fig. 06

Affinity by region

Affinity by region — Advanced Micro Devices, Germany
0.82×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Advanced Micro Devices audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Advanced Micro Devices audience
#·InterestCategoryAffinity×
01Video cardTechnology & Electronics22.71×
02AdobeTechnology & Electronics15.73×
03SemiconductorTechnology & Electronics14.50×
04Office 365Technology & Electronics12.34×
05Mobile paymentBusiness & Career10.93×
06Google DriveTechnology & Electronics9.36×
07Strategy gamesGames8.90×
08Mobile deviceTechnology & Electronics8.73×
09RefurbedTechnology & Electronics7.64×
10Indeed.comBusiness & Career6.38×
11XInternet & Social Media6.33×
12Mobile gameGames5.57×
13ElectronicsTechnology & Electronics5.51×
14GoogleInternet & Social Media5.03×
15TelecommunicationTechnology & Electronics4.53×
16AdvertisingBusiness & Career4.31×
17VideoMovies & TV4.19×
18EBayShopping4.15×
19Social mediaBusiness & Career3.89×
20SmartphonesTechnology & Electronics3.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Advanced Micro Devices audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Advanced Micro Devices audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER3.01×
Social Media UsageJOY2.85×
SpiritualityBALANCE1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Advanced Micro Devices audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.32×
Design AffinityPREMIUM0.47×
IndividualismJOY0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Advanced Micro Devices's target market in Germany?

Advanced Micro Devices's target market in Germany covers an estimated 1,078,599 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Advanced Micro Devices customers?

22.0% of the Advanced Micro Devices audience are female, 78.0% are male, with an average age of 39.3 years.

03

Which brands do Advanced Micro Devices fans like most?

Advanced Micro Devices fans show strongest brand affinity for Mobile device (8.73×), X (6.33×), and Office 365 (12.34×) over the country average.

04

Where do Advanced Micro Devices fans live in Germany?

Advanced Micro Devices fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Advanced Micro Devices fans also like?

Beyond Advanced Micro Devices itself, the audience over-indexes on X (6.33×), Office 365 (12.34×), Google Drive (9.36×), and Refurbed (7.64×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Advanced Micro Devices audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Advanced Micro Devices. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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