Video Audience in Germany
Video has an estimated audience of 14,705,108 people in Germany. 45.0% are female, 55.0% are male, average age 39.0. Top regions: Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities: Satire, Tagesschau, German television comedy, Transfermarkt, Casino.
The average Video fan in Germany is 39.0 years old, balanced, and lives primarily in Hessen. The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities include Satire, Tagesschau, German television comedy, with strongest over-indexing on Satire (7.05× the country average). Demographically, the Video audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Lifestyle cluster
Demographics of Video fans
| Metric | Value |
|---|---|
| Female | 45.0% |
| Male | 55.0% |
| Average age | 39.0 |
| Estimated audience size | 14,705,108 |
Audience persona
The typical Video fan in Germany is balanced, around 39.0 years old, with strong Indulgence tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 3,871,467 | 3.45× |
| Nordrhein-Westfalen | 2,746,219 | 0.85× |
| Bayern | 2,033,822 | 0.86× |
| Baden-Württemberg | 1,714,066 | 0.85× |
| Niedersachsen | 1,248,765 | 0.87× |
| Sachsen | 686,252 | 0.95× |
| Rheinland-Pfalz | 631,522 | 0.86× |
| Berlin | 613,142 | 0.93× |
| Schleswig-Holstein | 404,189 | 0.77× |
| Brandenburg | 404,073 | 0.89× |
| Thüringen | 388,834 | 1.04× |
| Sachsen-Anhalt | 316,229 | 0.83× |
| Hamburg | 239,485 | 0.72× |
| Mecklenburg-Vorpommern | 217,820 | 0.78× |
| Saarland | 123,478 | 0.68× |
| Bremen | 83,242 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 7.05× | Literature |
| Tagesschau | 3.05× | Movies & TV |
| German television comedy | 7.35× | Movies & TV |
| Transfermarkt | 3.4× | Sports |
| Casino | 5.74× | Games |
| Country rap | 5.88× | Music & Radio |
| Fachhochschule | 7× | Business & Career |
| Google Drive | 3.88× | Technology & Electronics |
| ICloud | 4.55× | Technology & Electronics |
| Kurdistan | 8.4× | Travel & Leisure |
| Vacations | 2.47× | Travel & Leisure |
| Headphones | 4.77× | Technology & Electronics |
| Hygiene | 2.79× | Beauty & Wellness |
| Office 365 | 4× | Technology & Electronics |
| Self care | 2.77× | Health |
| Stuttgart | 2.51× | Travel & Leisure |
| Family | 1.52× | Kids & Family |
| Westdeutscher Rundfunk | 2.69× | Movies & TV |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Allgäu | 4.23× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.22 |
| Tradition | CONSERVATISM | 1.08 |
| Pet Ownership | JOY | 1.06 |
| Mindfulness | BALANCE | 1.04 |
| Sports Activity | POWER | 1.03 |
| Patriotism | CONSERVATISM | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.3% |
| India | 6.4% |
| Italy | 4.7% |
See Video audiences in other countries
More Lifestyle cluster audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Video have in Germany?
Video has an estimated audience of 14,705,108 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.
What is the gender split and age of Video fans?
45.0% of Video fans are female, 55.0% are male, with an average age of 39.0 years.
Which brands do Video fans like most?
Video fans show strongest brand affinity for Satire (7.05×), Tagesschau (3.05×), and German television comedy (7.35×) over the country average.
Where do Video fans live in Germany?
Video fans in Germany are most concentrated in Hessen (reach 3,871,467), Nordrhein-Westfalen (reach 2,746,219), and Bayern (reach 2,033,822). These three regions account for the largest share of the active audience.
What other brands do Video fans also like?
Beyond Video itself, the audience over-indexes on Tagesschau (3.05×), German television comedy (7.35×), Transfermarkt (3.4×), and Casino (5.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Video. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.