Video Audience in Germany
A data profile of the people who buy, follow and care about Video in Germany — modelled from more than twelve digital signal sources. Video has an estimated audience of 14,705,108 people in Germany.
The average Video fan in Germany is 39.0 years old, balanced, and lives primarily in Hessen.
The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern.
Top brand affinities include Nature, Google Drive, Tagesschau, with strongest over-indexing on Nature (2.44× the country average).
Demographically, the Video audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Extroversion, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Video fan in Germany is balanced, around 39.0 years old, with strong Extroversion tendencies and a notable affinity for Nature.
At a glance
The key figures that characterise the Video profile in Germany.
Search interest · 12-month trend
Demographics of Video fans
45.0% are female, 55.0% are male, average age 39.0.
Gender split
| Metric | Value |
|---|---|
| Female | 45.0% |
| Male | 55.0% |
| Average age | 39.0 |
| Estimated audience size | 14,705,108 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 19% |
Worldwide distribution
of the worldwide Video audience comes from Germany.
| Country | Share |
|---|---|
| United States | 16.2% |
| India | 6.4% |
| Italy | 4.7% |
Geography
Where the Video audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~3.5M | 3.15× | |
| 02 | Thüringen | ~400K | 1.05× | |
| 03 | Sachsen | ~700K | 0.99× | |
| 04 | Brandenburg | ~400K | 0.91× | |
| 05 | Sachsen-Anhalt | ~300K | 0.91× | |
| 06 | Niedersachsen | ~1.5M | 0.90× | |
| 07 | Bayern | ~2M | 0.88× | |
| 08 | Rheinland-Pfalz | ~600K | 0.88× | |
| 09 | Nordrhein-Westfalen | ~3M | 0.86× | |
| 10 | Berlin | ~600K | 0.86× | |
| 11 | Baden-Württemberg | ~1.5M | 0.85× | |
| 12 | Mecklenburg-Vorpommern | ~200K | 0.85× | |
| 13 | Schleswig-Holstein | ~400K | 0.79× | |
| 14 | Saarland | ~100K | 0.79× | |
| 15 | Hamburg | ~200K | 0.74× | |
| 16 | Bremen | ~90K | 0.74× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Video audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ozarks | Movies & TV | 7.97× | ||
| 02 | Office 365 | Technology & Electronics | 4.21× | ||
| 03 | Google Drive | Technology & Electronics | 4.18× | ||
| 04 | Country rap | Music & Radio | 3.53× | ||
| 05 | Instant Gaming | Games | 3.52× | ||
| 06 | Satire | Literature | 2.95× | ||
| 07 | Volunteering | Politics & Society | 2.49× | ||
| 08 | Nature | Home & Garden | 2.44× | ||
| 09 | Artificial intelligence | Technology & Electronics | 2.27× | ||
| 10 | Vacations | Travel & Leisure | 2.03× | ||
| 11 | German language | Politics & Society | 1.90× | ||
| 12 | Tagesschau | Movies & TV | 1.83× | ||
| 13 | Kitchen | Home & Garden | 1.81× | ||
| 14 | Family | Kids & Family | 1.79× | ||
| 15 | Transfermarkt | Sports | 1.79× | ||
| 16 | Technology & Electronics | 1.78× | |||
| 17 | Google Maps | Internet & Social Media | 1.67× | ||
| 18 | Tattoos | Fashion & Accessoires | 1.67× | ||
| 19 | Desserts | Food & Beverages | 1.66× | ||
| 20 | Celebrity | Movies & TV | 1.55× |
Personality of the Video audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.39× | |
| Patriotism | CONSERVATISM | 1.38× | |
| Indulgence | JOY | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.83× | |
| Sports Activity | POWER | 0.84× | |
| Price Sensitivity | PREMIUM | 0.87× |
Frequently asked questions
How many fans does Video have in Germany?
Video has an estimated audience of 14,705,108 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.
What is the gender split and age of Video fans?
45.0% of Video fans are female, 55.0% are male, with an average age of 39.0 years.
Which brands do Video fans like most?
Video fans show strongest brand affinity for Nature (2.44×), Google Drive (4.18×), and Tagesschau (1.83×) over the country average.
Where do Video fans live in Germany?
Video fans in Germany are most concentrated in Hessen (reach ~3.5M), Nordrhein-Westfalen (reach ~3M), and Bayern (reach ~2M). These three regions account for the largest share of the active audience.
What other brands do Video fans also like?
Beyond Video itself, the audience over-indexes on Google Drive (4.18×), Tagesschau (1.83×), Family (1.79×), and Office 365 (4.21×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Lifestyle cluster audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Video audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Video. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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