Artificial intelligence Audience in Germany
Artificial intelligence has an estimated audience of 6,021,041 people in Germany. 44.3% are female, 55.7% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Germany, Culture, Smartphones, Discount stores, Europe.
The average Artificial intelligence fan in Germany is 40.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Germany, Culture, Smartphones, with strongest over-indexing on Germany (2.09× the country average). Demographically, the Artificial intelligence audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic · Subtype: Tech trend
Demographics of Artificial intelligence fans
| Metric | Value |
|---|---|
| Female | 44.3% |
| Male | 55.7% |
| Average age | 40.6 |
| Estimated audience size | 6,021,041 |
Audience persona
The typical Artificial intelligence fan in Germany is more male, around 40.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Germany.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,433,251 | 1.09× |
| Bayern | 1,147,802 | 1.19× |
| Baden-Württemberg | 917,427 | 1.12× |
| Niedersachsen | 605,083 | 1.03× |
| Hessen | 469,420 | 1.02× |
| Sachsen | 320,492 | 1.09× |
| Rheinland-Pfalz | 290,969 | 0.96× |
| Berlin | 273,726 | 1.02× |
| Schleswig-Holstein | 211,246 | 0.98× |
| Brandenburg | 176,010 | 0.94× |
| Thüringen | 156,428 | 1.02× |
| Hamburg | 134,044 | 0.99× |
| Sachsen-Anhalt | 132,241 | 0.85× |
| Mecklenburg-Vorpommern | 102,844 | 0.89× |
| Saarland | 69,508 | 0.94× |
| Bremen | 45,227 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Germany | 2.09× | Travel & Leisure |
| Culture | 2.21× | Literature |
| Smartphones | 2.17× | Technology & Electronics |
| Discount stores | 2.02× | Shopping |
| Europe | 2× | Travel & Leisure |
| Leisure | 2.13× | Travel & Leisure |
| Crafts | 2.23× | Home & Garden |
| Advertising | 2.3× | Business & Career |
| Movies | 1.57× | Movies & TV |
| AutoScout24 | 2.27× | Cars & Mobility |
| Science | 2.23× | Business & Career |
| Video | 2.27× | Movies & TV |
| Software | 1.72× | Technology & Electronics |
| Personal finance | 1.89× | Business & Career |
| Netto Marken-Discount | 2.02× | Shopping |
| EBay | 1.95× | Shopping |
| REWE | 1.89× | Shopping |
| Politics and social issues | 1.63× | Politics & Society |
| 1.89× | Internet & Social Media | |
| Edeka | 1.89× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.53 |
| Need for Security | CONSERVATISM | 1.6 |
| Career Orientation | POWER | 1.47 |
| Sustainability | BALANCE | 1.41 |
| Healthy Lifestyle | BALANCE | 1.39 |
| Social Media Usage | JOY | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 7.9% |
| Brazil | 4.8% |
See Artificial intelligence audiences in other countries
- Artificial intelligence — United States
- Artificial intelligence — United Kingdom
- Artificial intelligence — France
- Artificial intelligence — Italy
- Artificial intelligence — Spain
- Artificial intelligence — Brazil
- Artificial intelligence — Japan
- Artificial intelligence — South Korea
- Artificial intelligence — India
More Tech trend audiences in Germany
- Efficient energy use (7,855,231)
- Cloud computing (6,762,657)
- Creative Commons (3,925,272)
- Home automation (3,907,529)
- Smart device (3,383,057)
Frequently asked questions
How many fans does Artificial intelligence have in Germany?
Artificial intelligence has an estimated audience of 6,021,041 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Artificial intelligence fans?
44.3% of Artificial intelligence fans are female, 55.7% are male, with an average age of 40.6 years.
Which brands do Artificial intelligence fans like most?
Artificial intelligence fans show strongest brand affinity for Germany (2.09×), Culture (2.21×), and Smartphones (2.17×) over the country average.
Where do Artificial intelligence fans live in Germany?
Artificial intelligence fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,433,251), Bayern (reach 1,147,802), and Baden-Württemberg (reach 917,427). These three regions account for the largest share of the active audience.
What other brands do Artificial intelligence fans also like?
Beyond Artificial intelligence itself, the audience over-indexes on Culture (2.21×), Smartphones (2.17×), Discount stores (2.02×), and Europe (2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Artificial intelligence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.