Rascasse Audience Intelligence

Artificial intelligence Audience in Germany

A data profile of the people who buy, follow and care about Artificial intelligence in Germany — modelled from more than twelve digital signal sources. Artificial intelligence has an estimated audience of 6,021,041 people in Germany.

#3among Tech trend in Germany#492among Topic in Germany#45in Technology & Electronics

The average Artificial intelligence fan in Germany is 40.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Germany, Culture, Smartphones, with strongest over-indexing on Germany (2.09× the country average).

Demographically, the Artificial intelligence audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Creativity, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Artificial intelligence fan in Germany is more male, around 40.6 years old, with strong Creativity tendencies and a notable affinity for Germany.

Category: Technology & Electronics · Type: Topic · Subtype: Tech trend

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Artificial intelligence profile in Germany.

Audience size
6M
in Germany
Gender
44.3%♀
55.7% male
Age
40.6
average years
Country rank
#788
Topic in Germany
Fig. 01

Search interest · 12-month trend

+41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Artificial intelligence fans

44.3% are female, 55.7% are male, average age 40.6.

Fig. 02

Gender split

44.3%
Female
55.7%
Male
Demographic split for Artificial intelligence audience in Germany
MetricValue
Female44.3%
Male55.7%
Average age40.6
Estimated audience size6,021,041
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Artificial intelligence audience in Germany
Age bracketShare%
16-1916%
20-2918%
30-3921%
40-4922%
50+22%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Artificial intelligence audience comes from Germany.

Worldwide audience distribution share by country for Artificial intelligence
CountryShare
United States17.5%
India7.9%
Brazil4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Artificial intelligence audience in Germany is strongest.

Fig. 05

Top regions by affinity

Artificial intelligence fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~1M1.17×
02Berlin~300K1.10×
03Baden-Württemberg~900K1.09×
04Sachsen~300K1.09×
05Nordrhein-Westfalen~1.5M1.06×
06Hessen~500K1.06×
07Thüringen~200K1.02×
08Hamburg~100K1.01×
09Niedersachsen~600K1.00×
10Schleswig-Holstein~200K0.97×
11Brandenburg~200K0.96×
12Rheinland-Pfalz~300K0.95×
13Saarland~70K0.95×
14Mecklenburg-Vorpommern~100K0.89×
15Bremen~50K0.89×
16Sachsen-Anhalt~100K0.88×
Fig. 06

Affinity by region

Affinity by region — Artificial intelligence, Germany
0.88×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Artificial intelligence audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Artificial intelligence audience
#·InterestCategoryAffinity×
01AdvertisingBusiness & Career2.30×
02AutoScout24Cars & Mobility2.27×
03VideoMovies & TV2.27×
04CraftsHome & Garden2.23×
05ScienceBusiness & Career2.23×
06CultureLiterature2.21×
07SmartphonesTechnology & Electronics2.17×
08LeisureTravel & Leisure2.13×
09GermanyTravel & Leisure2.09×
10Discount storesShopping2.02×
11Netto Marken-DiscountShopping2.02×
12EuropeTravel & Leisure2.00×
13EBayShopping1.95×
14Personal financeBusiness & Career1.89×
15REWEShopping1.89×
16WhatsAppInternet & Social Media1.89×
17EdekaShopping1.89×
18SoftwareTechnology & Electronics1.72×
19Politics and social issuesPolitics & Society1.63×
20MoviesMovies & TV1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Artificial intelligence audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Artificial intelligence audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.61×
Price SensitivityPREMIUM1.55×
Need for SecurityCONSERVATISM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Artificial intelligence audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.90×
Luxury OrientationPREMIUM0.91×
MindfulnessBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Artificial intelligence have in Germany?

Artificial intelligence has an estimated audience of 6,021,041 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Artificial intelligence fans?

44.3% of Artificial intelligence fans are female, 55.7% are male, with an average age of 40.6 years.

03

Which brands do Artificial intelligence fans like most?

Artificial intelligence fans show strongest brand affinity for Germany (2.09×), Culture (2.21×), and Smartphones (2.17×) over the country average.

04

Where do Artificial intelligence fans live in Germany?

Artificial intelligence fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Artificial intelligence fans also like?

Beyond Artificial intelligence itself, the audience over-indexes on Culture (2.21×), Smartphones (2.17×), Discount stores (2.02×), and Europe (2×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tech trend audiences in Germany

See Artificial intelligence audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Artificial intelligence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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