A data profile of the people who buy, follow and care about Artificial intelligence in Spain — modelled from more than twelve digital signal sources. Artificial intelligence has an estimated audience of 4,591,388 people in Spain.
The average Artificial intelligence fan in Spain is 44.9 years old, balanced, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include World Wide Web, Claude, Cloud computing, with strongest over-indexing on World Wide Web (2.69× the country average).
Demographically, the Artificial intelligence audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Career Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Artificial intelligence fan in Spain is balanced, around 44.9 years old, with strong Career Orientation tendencies and a notable affinity for World Wide Web.
The key figures that characterise the Artificial intelligence profile in Spain.
51.5% are female, 48.5% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 44.9 |
| Estimated audience size | 4,591,388 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 33% |
of the worldwide Artificial intelligence audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 7.9% |
| Brazil | 4.8% |
Where the Artificial intelligence audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | ~1M | 1.62× | |
| 02 | Catalonia | ~1.5M | 1.60× | |
| 03 | Comunidad Valenciana | ~600K | 1.23× | |
| 04 | Canary Islands | ~300K | 1.17× | |
| 05 | Balearic Islands | ~100K | 1.07× | |
| 06 | Andalusia | ~900K | 1.04× | |
| 07 | Basque Autonomous Country | ~200K | 1.02× | |
| 08 | Aragon | ~100K | 0.99× | |
| 09 | Region of Murcia | ~200K | 0.98× | |
| 10 | Navarre | ~50K | 0.95× | |
| 11 | La Rioja | ~30K | 0.95× | |
| 12 | Principality of Asturias | ~100K | 0.93× | |
| 13 | Cantabria | ~50K | 0.92× | |
| 14 | Galicia | ~200K | 0.90× | |
| 15 | Castile and León | ~200K | 0.90× | |
| 16 | Castilla-La Mancha | ~200K | 0.87× | |
| 17 | Extremadura | ~90K | 0.87× |
The strongest cross-interests of the Artificial intelligence audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | World Wide Web | Internet & Social Media | 2.69× | ||
| 02 | Python (programming language) | Technology & Electronics | 2.65× | ||
| 03 | Cloud computing | Technology & Electronics | 2.56× | ||
| 04 | Online advertising | Business & Career | 2.40× | ||
| 05 | OpenAI | Technology & Electronics | 2.33× | ||
| 06 | GitHub | Internet & Social Media | 2.28× | ||
| 07 | Claude | Technology & Electronics | 2.11× | ||
| 08 | Gemini | Technology & Electronics | 2.10× | ||
| 09 | Database | Technology & Electronics | 2.03× | ||
| 10 | Chat GPT | Technology & Electronics | 1.92× | ||
| 11 | Technology & Electronics | 1.89× | |||
| 12 | Internet & Social Media | 1.84× | |||
| 13 | Grok | Technology & Electronics | 1.81× | ||
| 14 | Programming language | Technology & Electronics | 1.74× | ||
| 15 | Mobile game | Games | 1.63× | ||
| 16 | Android (operating system) | Technology & Electronics | 1.62× | ||
| 17 | Price | Shopping | 1.60× | ||
| 18 | Tablet computers | Technology & Electronics | 1.58× | ||
| 19 | Mobile device | Technology & Electronics | 1.56× | ||
| 20 | Credit cards | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.21× | |
| Need for Security | CONSERVATISM | 1.20× | |
| DIY Mentality | THRILL | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.92× | |
| Risk Appetite | THRILL | 0.93× | |
| Travelling | THRILL | 0.93× |
Artificial intelligence has an estimated audience of 4,591,388 people in Spain, concentrated in Catalonia and Community of Madrid.
51.5% of Artificial intelligence fans are female, 48.5% are male, with an average age of 44.9 years.
Artificial intelligence fans show strongest brand affinity for World Wide Web (2.69×), Claude (2.11×), and Cloud computing (2.56×) over the country average.
Artificial intelligence fans in Spain are most concentrated in Catalonia (reach ~1.5M), Community of Madrid (reach ~1M), and Andalusia (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Artificial intelligence itself, the audience over-indexes on Claude (2.11×), Cloud computing (2.56×), Gemini (2.1×), and Android (operating system) (1.62×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Artificial intelligence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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