A data profile of the people who buy, follow and care about Grok in Spain — modelled from more than twelve digital signal sources. Grok has an estimated audience of 5,977,189 people in Spain.
Grok has an estimated audience of 5,977,189 people in Spain. 44.2% are female, 55.8% are male, average age 42.3. Top brand affinities: Tesla Motors, Innovation, Local news, Information security, GitHub.
Top brand affinities include Tesla Motors, Innovation, Local news, with strongest over-indexing on Tesla Motors (6.3× the country average).
Demographically, the Grok audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Need for Security, Individualism.
The typical Grok fan in Spain is more male, around 42.3 years old, with strong Need for Security tendencies and a notable affinity for Tesla Motors.
The key figures that characterise the Grok profile in Spain.
44.2% are female, 55.8% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 44.2% |
| Male | 55.8% |
| Average age | 42.3 |
| Estimated audience size | 5,977,189 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Grok audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.4% |
| Japan | 11.7% |
| Brazil | 8.8% |
The strongest cross-interests of the Grok audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Internet security | Technology & Electronics | 16.43× | ||
| 02 | SpaceX | Cars & Mobility | 7.44× | ||
| 03 | Local news | News | 7.18× | ||
| 04 | Data science | Business & Career | 6.81× | ||
| 05 | Tesla Model X | Cars & Mobility | 6.70× | ||
| 06 | Tesla Motors | Cars & Mobility | 6.30× | ||
| 07 | Information security | Business & Career | 5.37× | ||
| 08 | GitHub | Internet & Social Media | 4.54× | ||
| 09 | Big data | Business & Career | 3.87× | ||
| 10 | Innovation | Business & Career | 3.70× | ||
| 11 | Python (programming language) | Technology & Electronics | 3.56× | ||
| 12 | Digital transformation | Business & Career | 3.46× | ||
| 13 | Distance education | Business & Career | 3.39× | ||
| 14 | Smart device | Technology & Electronics | 3.11× | ||
| 15 | Solar power | Home & Garden | 2.85× | ||
| 16 | Internet & Social Media | 2.51× | |||
| 17 | Computer security | Business & Career | 2.46× | ||
| 18 | Efficient energy use | Technology & Electronics | 2.35× | ||
| 19 | Renewable energy | Business & Career | 2.01× | ||
| 20 | Cloud computing | Technology & Electronics | 1.88× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 6.34× | |
| Individualism | JOY | 1.84× | |
| Career Orientation | POWER | 1.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.74× | |
| Pet Ownership | JOY | 0.91× | |
| Design Affinity | PREMIUM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Grok. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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