Rascasse Audience Intelligence

Grok Target Market in Italy

A data profile of the people who buy, follow and care about Grok in Italy — modelled from more than twelve digital signal sources. Grok has an estimated audience of 3,712,713 people in Italy.

Grok has an estimated audience of 3,712,713 people in Italy. 37.6% are female, 62.4% are male, average age 39.3. Top brand affinities: Deep learning, Data science, Amazon Web Services, Tesla Motors, Wikipedia.

Top brand affinities include Deep learning, Data science, Amazon Web Services, with strongest over-indexing on Deep learning (82.92× the country average).

Demographically, the Grok audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

The typical Grok fan in Italy is more male, around 39.3 years old, with strong Career Orientation tendencies and a notable affinity for Deep learning.

Category: Technology & Electronics · Type: Brand · Subtype: Generative AI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Grok profile in Italy.

Audience size
3.7M
in Italy
Gender
37.6%
62.4% male
Age
39.3
average years
Country rank
#1890
Brand in Italy
Fig. 01

Search interest · 12-month trend

+432%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Grok

37.6% are female, 62.4% are male, average age 39.3.

Fig. 02

Gender split

37.6%
Female
62.4%
Male
Demographic split for Grok audience in Italy
MetricValue
Female37.6%
Male62.4%
Average age39.3
Estimated audience size3,712,713
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Grok audience in Italy
Age bracketShare%
16-1922%
20-2918%
30-3918%
40-4919%
50+22%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Grok audience comes from Italy.

Worldwide audience distribution share by country for Grok
CountryShare
United States22.4%
Japan11.7%
Brazil8.8%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Grok audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Grok audience
#·InterestCategoryAffinity×
01Deep learningTechnology & Electronics82.92×
02Data scienceBusiness & Career16.83×
03Amazon Web ServicesTechnology & Electronics11.02×
04Microsoft AzureTechnology & Electronics8.96×
05Dominican RepublicTravel & Leisure5.19×
06Elon MuskBusiness & Career5.02×
07Big dataBusiness & Career4.65×
08Python (programming language)Technology & Electronics4.27×
09Tesla MotorsCars & Mobility4.00×
10Career developmentBusiness & Career3.25×
11RoboticsTechnology & Electronics2.96×
12Computer securityBusiness & Career2.53×
13WikipediaInternet & Social Media2.42×
14Plug-in hybridCars & Mobility2.35×
15InnovationBusiness & Career2.08×
16Smart deviceTechnology & Electronics1.88×
17Efficient energy useTechnology & Electronics1.85×
18Cloud computingTechnology & Electronics1.72×
19Stand-up comedyMovies & TV1.69×
20Indeed.comBusiness & Career1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Grok audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Grok audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.72×
Risk AppetiteTHRILL1.53×
Early Adopter MentalityPOWER1.53×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Grok audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.74×
Healthy LifestyleBALANCE0.80×
Pet OwnershipJOY0.83×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Italy who actively search for Grok. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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