A data profile of the people who buy, follow and care about Stand-up comedy in Italy — modelled from more than twelve digital signal sources. Stand-up comedy has an estimated audience of 6,471,884 people in Italy.
The average Stand-up comedy fan in Italy is 40.4 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include TikTok, Comedy club, Message in a Bottle (film), with strongest over-indexing on TikTok (2.21× the country average).
Demographically, the Stand-up comedy audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Mindfulness, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Stand-up comedy fan in Italy is balanced, around 40.4 years old, with strong Mindfulness tendencies and a notable affinity for TikTok.
The key figures that characterise the Stand-up comedy profile in Italy.
49.4% are female, 50.6% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 40.4 |
| Estimated audience size | 6,471,884 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Stand-up comedy audience comes from Italy.
| Country | Share |
|---|---|
| United States | 31.0% |
| United Kingdom | 6.4% |
| India | 5.9% |
Where the Stand-up comedy audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~2M | 1.57× | |
| 02 | Lazio | ~1M | 1.39× | |
| 03 | Piedmont | ~600K | 1.29× | |
| 04 | Emilia-Romagna | ~700K | 1.28× | |
| 05 | Marche | ~200K | 1.12× | |
| 06 | Veneto | ~600K | 1.10× | |
| 07 | Puglia | ~500K | 1.09× | |
| 08 | Sardinia | ~200K | 1.08× | |
| 09 | Tuscany | ~500K | 1.06× | |
| 10 | Campania | ~800K | 1.05× | |
| 11 | Calabria | ~200K | 1.00× | |
| 12 | Abruzzo | ~100K | 0.99× | |
| 13 | Sicilia | ~500K | 0.97× | |
| 14 | Friuli-Venezia Giulia | ~100K | 0.96× | |
| 15 | Aosta Valley | ~20K | 0.94× | |
| 16 | Molise | ~30K | 0.92× | |
| 17 | Liguria | ~200K | 0.91× | |
| 18 | Umbria | ~100K | 0.91× | |
| 19 | Basilicata | ~50K | 0.90× | |
| 20 | Trentino-Alto Adige/Südtirol | ~100K | 0.80× |
The strongest cross-interests of the Stand-up comedy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Comedy club | Movies & TV | 5.46× | ||
| 02 | Government | Politics & Society | 3.07× | ||
| 03 | Funny Videos | Internet & Social Media | 3.02× | ||
| 04 | Videography | Internet & Social Media | 2.73× | ||
| 05 | Ligue 1 | Sports | 2.68× | ||
| 06 | Laborer | Business & Career | 2.43× | ||
| 07 | Video hosting service | Technology & Electronics | 2.34× | ||
| 08 | Movie theater | Movies & TV | 2.33× | ||
| 09 | Internet meme | Internet & Social Media | 2.22× | ||
| 10 | TikTok | Internet & Social Media | 2.21× | ||
| 11 | Superman | Movies & TV | 2.18× | ||
| 12 | Joke | Literature | 2.16× | ||
| 13 | Mobile game | Games | 2.14× | ||
| 14 | Plays | Literature | 2.03× | ||
| 15 | Gemini | Technology & Electronics | 1.86× | ||
| 16 | Vanity Fairy | Music & Radio | 1.85× | ||
| 17 | Podcast | Music & Radio | 1.76× | ||
| 18 | Stranger Things | Movies & TV | 1.69× | ||
| 19 | Laughter | Movies & TV | 1.68× | ||
| 20 | Message in a Bottle (film) | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.38× | |
| Social Media Usage | JOY | 1.23× | |
| Travelling | THRILL | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.53× | |
| Luxury Orientation | PREMIUM | 0.67× | |
| Price Sensitivity | PREMIUM | 0.70× |
Stand-up comedy has an estimated audience of 6,471,884 people in Italy, concentrated in Lombardy and Lazio.
49.4% of Stand-up comedy fans are female, 50.6% are male, with an average age of 40.4 years.
Stand-up comedy fans show strongest brand affinity for TikTok (2.21×), Comedy club (5.46×), and Message in a Bottle (film) (1.53×) over the country average.
Stand-up comedy fans in Italy are most concentrated in Lombardy (reach ~2M), Lazio (reach ~1M), and Campania (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Stand-up comedy itself, the audience over-indexes on Comedy club (5.46×), Message in a Bottle (film) (1.53×), Mobile game (2.14×), and Superman (2.18×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Stand-up comedy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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