A data profile of the people who buy, follow and care about Stand-up comedy in India — modelled from more than twelve digital signal sources. Stand-up comedy has an estimated audience of 11,465,082 people in India.
The average Stand-up comedy fan in India is 33.1 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Gujarat.
Top brand affinities include Deadlock, Mercenary, MVS Radio, with strongest over-indexing on Deadlock (451.76× the country average).
Demographically, the Stand-up comedy audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Community Orientation, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Stand-up comedy fan in India is more male, around 33.1 years old, with strong Community Orientation tendencies and a notable affinity for Deadlock.
The key figures that characterise the Stand-up comedy profile in India.
22.0% are female, 78.0% are male, average age 33.1.
| Metric | Value |
|---|---|
| Female | 22.0% |
| Male | 78.0% |
| Average age | 33.1 |
| Estimated audience size | 11,465,082 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 32% | |
| 30-39 | 21% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Stand-up comedy audience comes from India.
| Country | Share |
|---|---|
| United States | 31.0% |
| United Kingdom | 6.4% |
| India | 5.9% |
Where the Stand-up comedy audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maharashtra | ~1M | 2.14× | |
| 02 | Haryana | ~300K | 2.01× | |
| 03 | Gujarat | ~500K | 1.61× | |
| 04 | Rajasthan | ~400K | 1.55× | |
| 05 | Karnataka | ~400K | 1.40× | |
| 06 | Madhya Pradesh | ~300K | 1.37× | |
| 07 | Goa | ~20K | 1.36× | |
| 08 | Uttar Pradesh | ~700K | 1.33× | |
| 09 | Chhattisgarh | ~100K | 1.29× | |
| 10 | Uttarakhand | ~70K | 1.26× | |
| 11 | Punjab (region) | ~200K | 1.16× | |
| 12 | Himachal Pradesh | ~50K | 1.07× | |
| 13 | Jharkhand | ~100K | 0.98× | |
| 14 | Sikkim | ~5K | 0.96× | |
| 15 | Arunachal Pradesh | ~6K | 0.93× | |
| 16 | Nagaland | ~7K | 0.91× | |
| 17 | Mizoram | ~7K | 0.91× | |
| 18 | Telangana | ~100K | 0.88× | |
| 19 | Manipur | ~10K | 0.88× | |
| 20 | Meghalaya | ~10K | 0.88× | |
| 21 | West Bengal | ~300K | 0.82× | |
| 22 | Odisha | ~100K | 0.82× | |
| 23 | Assam | ~90K | 0.81× | |
| 24 | Tripura | ~10K | 0.81× | |
| 25 | Bihar | ~200K | 0.79× | |
| 26 | Jammu and Kashmir | ~40K | 0.74× | |
| 27 | Tamil Nadu | ~200K | 0.65× | |
| 28 | Andhra Pradesh | ~90K | 0.62× | |
| 29 | Kerala | ~90K | 0.53× |
The strongest cross-interests of the Stand-up comedy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | MVS Radio | Music & Radio | 814.59× | ||
| 02 | Deadlock | Music & Radio | 451.76× | ||
| 03 | Soilwork | Music & Radio | 451.76× | ||
| 04 | Battlecross | Music & Radio | 451.76× | ||
| 05 | UltraRunning Magazine | Sports | 323.94× | ||
| 06 | Mercenary | Music & Radio | 152.07× | ||
| 07 | The Halo Effect | Music & Radio | 73.51× | ||
| 08 | Bhojpuri language | Politics & Society | 1.87× | ||
| 09 | Joke | Literature | 1.81× | ||
| 10 | Fishing reel | Sports | 1.78× | ||
| 11 | Laughter | Movies & TV | 1.66× | ||
| 12 | Internet celebrity | Internet & Social Media | 1.60× | ||
| 13 | Humour | Literature | 1.59× | ||
| 14 | Comedy movies | Movies & TV | 1.58× | ||
| 15 | Short film | Movies & TV | 1.56× | ||
| 16 | Viral video | Internet & Social Media | 1.55× | ||
| 17 | Motivational speaking | Business & Career | 1.54× | ||
| 18 | Bank of India | Business & Career | 1.54× | ||
| 19 | Dance | Business & Career | 1.53× | ||
| 20 | Film industry | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.11× | |
| Mindfulness | BALANCE | 0.98× | |
| Extroversion | THRILL | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.68× | |
| Luxury Orientation | PREMIUM | 0.71× | |
| Early Adopter Mentality | POWER | 0.72× |
Stand-up comedy has an estimated audience of 11,465,082 people in India, concentrated in Maharashtra and Uttar Pradesh.
22.0% of Stand-up comedy fans are female, 78.0% are male, with an average age of 33.1 years.
Stand-up comedy fans show strongest brand affinity for Deadlock (451.76×), Mercenary (152.07×), and MVS Radio (814.59×) over the country average.
Stand-up comedy fans in India are most concentrated in Maharashtra (reach ~1M), Uttar Pradesh (reach ~700K), and Gujarat (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Stand-up comedy itself, the audience over-indexes on Mercenary (152.07×), MVS Radio (814.59×), Soilwork (451.76×), and UltraRunning Magazine (323.94×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Stand-up comedy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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