Stand-up comedy Audience in United Kingdom
Stand-up comedy has an estimated audience of 12,374,626 people in United Kingdom. 53.5% are female, 46.5% are male, average age 41.2. Top regions: Scotland, Wales, South East. Top brand affinities: Comedian, TV talkshows, Comedy club, Sky Go, Sketch comedy.
The average Stand-up comedy fan in United Kingdom is 41.2 years old, balanced, and lives primarily in Scotland. The audience is concentrated in Scotland, Wales, South East. Top brand affinities include Comedian, TV talkshows, Comedy club, with strongest over-indexing on Comedian (1.83× the country average). Demographically, the Stand-up comedy audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Social Media Usage, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic
Demographics of Stand-up comedy fans
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 41.2 |
| Estimated audience size | 12,374,626 |
Audience persona
The typical Stand-up comedy fan in United Kingdom is balanced, around 41.2 years old, with strong Social Media Usage tendencies and a notable affinity for Comedian.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| Scotland | 1,903,349 | 1.71× |
| Wales | 1,351,928 | 1.91× |
| South East | 1,312,653 | 0.79× |
| East of England | 1,020,253 | 0.9× |
| Yorkshire and the Humber | 922,977 | 0.93× |
| South West | 597,751 | 0.59× |
| East Midlands | 575,009 | 0.66× |
| West Midlands | 565,868 | 1.07× |
| Northern Ireland | 508,490 | 1.34× |
| North West | 412,392 | 0.31× |
| North East | 382,762 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Comedian | 1.83× | Movies & TV |
| TV talkshows | 1.59× | Movies & TV |
| Comedy club | 2.36× | Movies & TV |
| Sky Go | 2.15× | Movies & TV |
| Sketch comedy | 1.86× | Movies & TV |
| Alan Carr | 2.68× | Movies & TV |
| British comedy | 1.83× | Movies & TV |
| Ted Lasso | 1.64× | Movies & TV |
| Peter Kay | 2.28× | Movies & TV |
| Humorism | 1.75× | Literature |
| Internet Movie Database | 1.54× | Movies & TV |
| Boy | 1.55× | Kids & Family |
| Government | 1.66× | Politics & Society |
| Black comedy | 1.73× | Movies & TV |
| Funny Videos | 1.75× | Internet & Social Media |
| Observational comedy | 2.3× | Movies & TV |
| Religious text | 1.52× | Politics & Society |
| Russell Brand | 2.07× | Movies & TV |
| Mission: Impossible | 1.55× | Movies & TV |
| Brad Pitt | 1.57× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.07 |
| Luxury Orientation | PREMIUM | 1.07 |
| Community Orientation | OPEN | 1.06 |
| Extroversion | THRILL | 1.06 |
| Early Adopter Mentality | POWER | 1.04 |
| LGBTQ+ Identity | OPEN | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.0% |
| United Kingdom | 6.4% |
| India | 5.9% |
See Stand-up comedy audiences in other countries
More Movies & TV audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Stand-up comedy have in United Kingdom?
Stand-up comedy has an estimated audience of 12,374,626 people in United Kingdom, concentrated in Scotland and Wales.
What is the gender split and age of Stand-up comedy fans?
53.5% of Stand-up comedy fans are female, 46.5% are male, with an average age of 41.2 years.
Which brands do Stand-up comedy fans like most?
Stand-up comedy fans show strongest brand affinity for Comedian (1.83×), TV talkshows (1.59×), and Comedy club (2.36×) over the country average.
Where do Stand-up comedy fans live in United Kingdom?
Stand-up comedy fans in United Kingdom are most concentrated in Scotland (reach 1,903,349), Wales (reach 1,351,928), and South East (reach 1,312,653). These three regions account for the largest share of the active audience.
What other brands do Stand-up comedy fans also like?
Beyond Stand-up comedy itself, the audience over-indexes on TV talkshows (1.59×), Comedy club (2.36×), Sky Go (2.15×), and Sketch comedy (1.86×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Stand-up comedy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.