A data profile of the people who buy, follow and care about Stand-up comedy in United Kingdom — modelled from more than twelve digital signal sources. Stand-up comedy has an estimated audience of 12,374,626 people in United Kingdom.
The average Stand-up comedy fan in United Kingdom is 41.2 years old, balanced, and lives primarily in Scotland.
The audience is concentrated in Scotland, South East, Wales.
Top brand affinities include Comedian, TV talkshows, Comedy club, with strongest over-indexing on Comedian (1.83× the country average).
Demographically, the Stand-up comedy audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Spirituality, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Stand-up comedy fan in United Kingdom is balanced, around 41.2 years old, with strong Spirituality tendencies and a notable affinity for Comedian.
The key figures that characterise the Stand-up comedy profile in United Kingdom.
53.5% are female, 46.5% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 41.2 |
| Estimated audience size | 12,374,626 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Stand-up comedy audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 31.0% |
| United Kingdom | 6.4% |
| India | 5.9% |
Where the Stand-up comedy audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~1M | 1.66× | |
| 02 | Scotland | ~2M | 1.59× | |
| 03 | Northern Ireland | ~400K | 1.18× | |
| 04 | West Midlands | ~600K | 1.06× | |
| 05 | Yorkshire and the Humber | ~900K | 0.94× | |
| 06 | East of England | ~1M | 0.92× | |
| 07 | North East | ~400K | 0.87× | |
| 08 | South East | ~1.5M | 0.82× | |
| 09 | East Midlands | ~700K | 0.78× | |
| 10 | South West | ~700K | 0.72× | |
| 11 | North West | ~800K | 0.58× |
The strongest cross-interests of the Stand-up comedy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Josh Widdicombe | Movies & TV | 2.88× | ||
| 02 | Alan Carr | Movies & TV | 2.68× | ||
| 03 | Comedy club | Movies & TV | 2.36× | ||
| 04 | Observational comedy | Movies & TV | 2.30× | ||
| 05 | Peter Kay | Movies & TV | 2.28× | ||
| 06 | Sky Go | Movies & TV | 2.15× | ||
| 07 | Edinburgh Festival Fringe | Music & Radio | 1.92× | ||
| 08 | Sketch comedy | Movies & TV | 1.86× | ||
| 09 | Comedian | Movies & TV | 1.83× | ||
| 10 | British comedy | Movies & TV | 1.83× | ||
| 11 | Britain's Got Talent | Movies & TV | 1.80× | ||
| 12 | Humorism | Literature | 1.75× | ||
| 13 | Funny Videos | Internet & Social Media | 1.75× | ||
| 14 | Black comedy | Movies & TV | 1.73× | ||
| 15 | Government | Politics & Society | 1.66× | ||
| 16 | Ted Lasso | Movies & TV | 1.64× | ||
| 17 | TV talkshows | Movies & TV | 1.59× | ||
| 18 | Boy | Kids & Family | 1.55× | ||
| 19 | Internet Movie Database | Movies & TV | 1.54× | ||
| 20 | Religious text | Politics & Society | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.08× | |
| Extroversion | THRILL | 0.99× | |
| Social Media Usage | JOY | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.61× | |
| Luxury Orientation | PREMIUM | 0.61× | |
| Design Affinity | PREMIUM | 0.63× |
Stand-up comedy has an estimated audience of 12,374,626 people in United Kingdom, concentrated in Scotland and South East.
53.5% of Stand-up comedy fans are female, 46.5% are male, with an average age of 41.2 years.
Stand-up comedy fans show strongest brand affinity for Comedian (1.83×), TV talkshows (1.59×), and Comedy club (2.36×) over the country average.
Stand-up comedy fans in United Kingdom are most concentrated in Scotland (reach ~2M), South East (reach ~1.5M), and Wales (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Stand-up comedy itself, the audience over-indexes on TV talkshows (1.59×), Comedy club (2.36×), Sky Go (2.15×), and Sketch comedy (1.86×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Stand-up comedy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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