A data profile of the people who buy, follow and care about Government in United Kingdom — modelled from more than twelve digital signal sources. Government has an estimated audience of 3,152,259 people in United Kingdom.
The average Government fan in United Kingdom is 46.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, South East.
Top brand affinities include International relations, Real property, Activism, with strongest over-indexing on International relations (25.39× the country average).
Demographically, the Government audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Patriotism, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Government fan in United Kingdom is more female, around 46.7 years old, with strong Patriotism tendencies and a notable affinity for International relations.
The key figures that characterise the Government profile in United Kingdom.
56.0% are female, 44.0% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 46.7 |
| Estimated audience size | 3,152,259 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 42% |
of the worldwide Government audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 15.2% |
| Japan | 9.7% |
| India | 9.2% |
Where the Government audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.55× | |
| 02 | Yorkshire and the Humber | ~400K | 1.45× | |
| 03 | Wales | ~200K | 1.30× | |
| 04 | North East | ~100K | 1.22× | |
| 05 | England | ~2.5M | 1.07× | |
| 06 | Scotland | ~300K | 0.98× | |
| 07 | East Midlands | ~200K | 0.89× | |
| 08 | South East | ~400K | 0.83× | |
| 09 | South West | ~200K | 0.79× | |
| 10 | East of England | ~200K | 0.78× | |
| 11 | Northern Ireland | ~60K | 0.66× | |
| 12 | North West | ~200K | 0.48× |
The strongest cross-interests of the Government audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | International relations | Business & Career | 25.39× | ||
| 02 | Prefabricated building | Home & Garden | 17.56× | ||
| 03 | Zootopia | Movies & TV | 13.08× | ||
| 04 | Caixa Econômica Federal | Business & Career | 7.22× | ||
| 05 | Civil service | Politics & Society | 6.90× | ||
| 06 | Real property | Home & Garden | 6.65× | ||
| 07 | Robert Redford | Movies & TV | 6.49× | ||
| 08 | Activism | Politics & Society | 5.21× | ||
| 09 | Livemusic | Music & Radio | 4.40× | ||
| 10 | Job interview | Business & Career | 4.38× | ||
| 11 | Political science | Business & Career | 4.09× | ||
| 12 | Breaking news | Movies & TV | 3.14× | ||
| 13 | Philanthropy | Arts & Culture | 3.08× | ||
| 14 | Volunteering | Politics & Society | 2.64× | ||
| 15 | Radio | Technology & Electronics | 2.62× | ||
| 16 | Financial services | Business & Career | 2.36× | ||
| 17 | Batman | Movies & TV | 2.36× | ||
| 18 | Energy | Home & Garden | 2.15× | ||
| 19 | EBay | Shopping | 2.05× | ||
| 20 | FIFA World Cup | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.96× | |
| Career Orientation | POWER | 1.82× | |
| Tradition | CONSERVATISM | 1.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.79× | |
| Design Affinity | PREMIUM | 0.80× | |
| Sports Activity | POWER | 0.81× |
Government has an estimated audience of 3,152,259 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
56.0% of Government fans are female, 44.0% are male, with an average age of 46.7 years.
Government fans show strongest brand affinity for International relations (25.39×), Real property (6.65×), and Activism (5.21×) over the country average.
Government fans in United Kingdom are most concentrated in England (reach ~2.5M), Yorkshire and the Humber (reach ~400K), and South East (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Government itself, the audience over-indexes on Real property (6.65×), Activism (5.21×), Zootopia (13.08×), and Robert Redford (6.49×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Government. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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