Rascasse Audience Intelligence

Government Audience in Germany

A data profile of the people who buy, follow and care about Government in Germany — modelled from more than twelve digital signal sources. Government has an estimated audience of 2,135,803 people in Germany.

#1823among Topic in Germany#107in Politics & Society

The average Government fan in Germany is 39.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Public administration, Junge Freiheit, Real property, with strongest over-indexing on Public administration (51.07× the country average).

Demographically, the Government audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Career Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Government fan in Germany is more female, around 39.8 years old, with strong Career Orientation tendencies and a notable affinity for Public administration.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Government profile in Germany.

Audience size
2.1M
in Germany
Gender
57.3%♀
42.7% male
Age
39.8
average years
Country rank
#3129
Topic in Germany
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Government fans

57.3% are female, 42.7% are male, average age 39.8.

Fig. 02

Gender split

57.3%
Female
42.7%
Male
Demographic split for Government audience in Germany
MetricValue
Female57.3%
Male42.7%
Average age39.8
Estimated audience size2,135,803
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Government audience in Germany
Age bracketShare%
16-1919%
20-2920%
30-3918%
40-4920%
50+22%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Government audience comes from Germany.

Worldwide audience distribution share by country for Government
CountryShare
United States15.2%
Japan9.7%
India9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Government audience in Germany is strongest.

Fig. 05

Top regions by affinity

Government fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~90K1.38×
02Sachsen~100K1.37×
03Sachsen-Anhalt~70K1.29×
04Thüringen~70K1.29×
05Mecklenburg-Vorpommern~50K1.29×
06Niedersachsen~200K0.98×
07Nordrhein-Westfalen~400K0.93×
08Berlin~90K0.92×
09Schleswig-Holstein~70K0.91×
10Rheinland-Pfalz~100K0.89×
11Bayern~300K0.86×
12Saarland~20K0.85×
13Hamburg~40K0.83×
14Baden-Württemberg~200K0.82×
15Hessen~100K0.82×
16Bremen~10K0.77×
Fig. 06

Affinity by region

Affinity by region — Government, Germany
0.77×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Government audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Government audience
#·InterestCategoryAffinity×
01Public administrationBusiness & Career51.07×
02Freedom of speechPolitics & Society20.86×
03Junge FreiheitNews19.39×
04Real propertyHome & Garden18.76×
05Frank-Walter SteinmeierPolitics & Society17.35×
06The Championships, WimbledonSports10.96×
07Dua LipaMusic & Radio8.53×
08Love ActuallyMovies & TV7.65×
09Job fairBusiness & Career6.64×
10TelegramInternet & Social Media6.15×
11Efficient energy useTechnology & Electronics5.86×
12PaybackShopping5.85×
13ActivismPolitics & Society4.77×
14Solar powerHome & Garden4.51×
15EssoCars & Mobility4.40×
16Renewable energyBusiness & Career4.06×
17Der TagesspiegelNews4.04×
18KitchenHome & Garden3.23×
19TagesschauMovies & TV3.00×
20CommerzbankBusiness & Career2.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Government audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Government audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.45×
PatriotismCONSERVATISM2.26×
Risk AppetiteTHRILL2.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Government audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.71×
Healthy LifestyleBALANCE0.83×
CreativityOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Government have in Germany?

Government has an estimated audience of 2,135,803 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Government fans?

57.3% of Government fans are female, 42.7% are male, with an average age of 39.8 years.

03

Which brands do Government fans like most?

Government fans show strongest brand affinity for Public administration (51.07×), Junge Freiheit (19.39×), and Real property (18.76×) over the country average.

04

Where do Government fans live in Germany?

Government fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Government fans also like?

Beyond Government itself, the audience over-indexes on Junge Freiheit (19.39×), Real property (18.76×), Frank-Walter Steinmeier (17.35×), and Efficient energy use (5.86×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Government audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Government. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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