Government Audience in Germany
Government has an estimated audience of 2,135,803 people in Germany. 57.3% are female, 42.7% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cocktail, Urban Outfitters, FilGoal, Stradivarius, CAC 40.
The average Government fan in Germany is 39.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cocktail, Urban Outfitters, FilGoal, with strongest over-indexing on Cocktail (2.35× the country average). Demographically, the Government audience skews more female with an average age of 39.8, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Government fans
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 39.8 |
| Estimated audience size | 2,135,803 |
Audience persona
The typical Government fan in Germany is more female, around 39.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Cocktail.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 401,266 | 0.86× |
| Bayern | 286,762 | 0.84× |
| Baden-Württemberg | 228,803 | 0.79× |
| Niedersachsen | 194,120 | 0.94× |
| Sachsen | 154,637 | 1.48× |
| Hessen | 118,533 | 0.73× |
| Brandenburg | 97,120 | 1.47× |
| Rheinland-Pfalz | 93,554 | 0.87× |
| Berlin | 89,213 | 0.93× |
| Thüringen | 74,674 | 1.37× |
| Sachsen-Anhalt | 74,656 | 1.35× |
| Schleswig-Holstein | 63,749 | 0.83× |
| Mecklenburg-Vorpommern | 54,842 | 1.34× |
| Hamburg | 37,395 | 0.77× |
| Saarland | 20,889 | 0.8× |
| Bremen | 11,646 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cocktail | 2.35× | Food & Beverages |
| Urban Outfitters | 2.78× | Shopping |
| FilGoal | 13.24× | Sports |
| Stradivarius | 1.97× | Shopping |
| CAC 40 | 1.7× | Business & Career |
| Business English | 3.18× | Business & Career |
| Progressive rock | 1.79× | Music & Radio |
| Unique Gifts | 1.52× | Shopping |
| Fantasia Festival | 44.17× | Movies & TV |
| Product design | 1.64× | Business & Career |
| Christmas Gift | 1.68× | Kids & Family |
| VfL Wolfsburg | 1.6× | Sports |
| Cullinan Diamond | 17.92× | |
| Bully (2011 film) | 5.47× | Movies & TV |
| Urban horticulture | 1.54× | Home & Garden |
| Faun (band) | 3.28× | Music & Radio |
| Peugeot 308 | 2.55× | Cars & Mobility |
| Hebe | 3.22× | Home & Garden |
| Icon (magazine) | 1.68× | Arts & Culture |
| Gründerzeit | 3.45× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.21 |
| Sustainability | BALANCE | 2.24 |
| Career Orientation | POWER | 2.15 |
| Patriotism | CONSERVATISM | 1.79 |
| Early Adopter Mentality | POWER | 1.56 |
| Community Orientation | OPEN | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.2% |
| Japan | 9.8% |
| India | 9.3% |
See Government audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Government have in Germany?
Government has an estimated audience of 2,135,803 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Government fans?
57.3% of Government fans are female, 42.7% are male, with an average age of 39.8 years.
Which brands do Government fans like most?
Government fans show strongest brand affinity for Cocktail (2.35×), Urban Outfitters (2.78×), and FilGoal (13.24×) over the country average.
Where do Government fans live in Germany?
Government fans in Germany are most concentrated in Nordrhein-Westfalen (reach 401,266), Bayern (reach 286,762), and Baden-Württemberg (reach 228,803). These three regions account for the largest share of the active audience.
What other brands do Government fans also like?
Beyond Government itself, the audience over-indexes on Urban Outfitters (2.78×), FilGoal (13.24×), Stradivarius (1.97×), and CAC 40 (1.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Government. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.