A data profile of the people who buy, follow and care about Government in Brazil — modelled from more than twelve digital signal sources. Government has an estimated audience of 5,300,511 people in Brazil.
Government has an estimated audience of 5,300,511 people in Brazil. 57.2% are female, 42.8% are male, average age 44.6. Top brand affinities: Real property, Online newspaper, Social responsibility, Local news, Activism.
Top brand affinities include Real property, Online newspaper, Social responsibility, with strongest over-indexing on Real property (3.12× the country average).
Demographically, the Government audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Community Orientation, Patriotism.
The typical Government fan in Brazil is more female, around 44.6 years old, with strong Community Orientation tendencies and a notable affinity for Real property.
The key figures that characterise the Government profile in Brazil.
57.2% are female, 42.8% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 44.6 |
| Estimated audience size | 5,300,511 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Government audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 15.2% |
| Japan | 9.7% |
| India | 9.2% |
The strongest cross-interests of the Government audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Social responsibility | Business & Career | 21.98× | ||
| 02 | John Wick 2 | Movies & TV | 8.49× | ||
| 03 | Online newspaper | News | 5.89× | ||
| 04 | Local news | News | 5.06× | ||
| 05 | Real property | Home & Garden | 3.12× | ||
| 06 | Rede Record | Movies & TV | 2.93× | ||
| 07 | Activism | Politics & Society | 2.71× | ||
| 08 | Kitchenware | Home & Garden | 2.63× | ||
| 09 | Breaking news | Movies & TV | 2.51× | ||
| 10 | CNN | Movies & TV | 2.40× | ||
| 11 | Petrobras | Cars & Mobility | 2.33× | ||
| 12 | Stock market | Business & Career | 2.10× | ||
| 13 | Sweepstakes | Games | 2.09× | ||
| 14 | Max Verstappen | Sports | 1.92× | ||
| 15 | JusBrasil | Internet & Social Media | 1.84× | ||
| 16 | True Detective | Movies & TV | 1.77× | ||
| 17 | Localiza | Cars & Mobility | 1.65× | ||
| 18 | Nonprofit organization | Politics & Society | 1.62× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.60× | ||
| 20 | Innovation | Business & Career | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 6.05× | |
| Patriotism | CONSERVATISM | 2.62× | |
| Convenience Orientation | PREMIUM | 1.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.63× | |
| Tradition | CONSERVATISM | 0.70× | |
| Need for Security | CONSERVATISM | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Government. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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