A data profile of the people who buy, follow and care about Government in India — modelled from more than twelve digital signal sources. Government has an estimated audience of 7,757,247 people in India.
Government has an estimated audience of 7,757,247 people in India. 29.9% are female, 70.1% are male, average age 30.2. Top brand affinities: Real property, Indian Premier League, India national cricket team, Virat Kohli, Employment website.
Top brand affinities include Real property, Indian Premier League, India national cricket team, with strongest over-indexing on Real property (7.67× the country average).
Demographically, the Government audience skews more male with an average age of 30.2, and over-indexes on personality traits such as Community Orientation, Sustainability.
The typical Government fan in India is more male, around 30.2 years old, with strong Community Orientation tendencies and a notable affinity for Real property.
The key figures that characterise the Government profile in India.
29.9% are female, 70.1% are male, average age 30.2.
| Metric | Value |
|---|---|
| Female | 29.9% |
| Male | 70.1% |
| Average age | 30.2 |
| Estimated audience size | 7,757,247 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 30% | |
| 30-39 | 14% | |
| 40-49 | 8% | |
| 50+ | 7% |
of the worldwide Government audience comes from India.
| Country | Share |
|---|---|
| United States | 15.2% |
| Japan | 9.7% |
| India | 9.2% |
The strongest cross-interests of the Government audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real property | Home & Garden | 7.67× | ||
| 02 | Employment website | Business & Career | 5.30× | ||
| 03 | Max Verstappen | Sports | 4.92× | ||
| 04 | Forex Online Trading | Business & Career | 4.83× | ||
| 05 | City car | Cars & Mobility | 4.36× | ||
| 06 | Elon Musk | Business & Career | 4.34× | ||
| 07 | Local news | News | 2.35× | ||
| 08 | Innovation | Business & Career | 2.30× | ||
| 09 | Salman Khan | Movies & TV | 2.06× | ||
| 10 | Rohit Sharma | Sports | 1.93× | ||
| 11 | Kolkata Knight Riders | Sports | 1.90× | ||
| 12 | Chennai | Travel & Leisure | 1.88× | ||
| 13 | Mutual fund | Business & Career | 1.85× | ||
| 14 | India national cricket team | Sports | 1.80× | ||
| 15 | Virat Kohli | Sports | 1.80× | ||
| 16 | Chennai Super Kings | Sports | 1.80× | ||
| 17 | Investment banking | Business & Career | 1.68× | ||
| 18 | Indian Premier League | Sports | 1.66× | ||
| 19 | Pakistan | Travel & Leisure | 1.63× | ||
| 20 | FIFA World Cup | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.81× | |
| Sustainability | BALANCE | 1.76× | |
| Convenience Orientation | PREMIUM | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.57× | |
| Tradition | CONSERVATISM | 0.75× | |
| Design Affinity | PREMIUM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Government. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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