A data profile of the people who buy, follow and care about Virat Kohli in India — modelled from more than twelve digital signal sources. Virat Kohli has an estimated audience of 33,116,137 people in India.
The average Virat Kohli fan in India is 28.6 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.
Top brand affinities include India national cricket team, Cricket, Chennai Super Kings, with strongest over-indexing on India national cricket team (1.6× the country average).
Demographically, the Virat Kohli audience skews more male with an average age of 28.6, and over-indexes on personality traits such as Social Media Usage, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Virat Kohli fan in India is more male, around 28.6 years old, with strong Social Media Usage tendencies and a notable affinity for India national cricket team.
The key figures that characterise the Virat Kohli profile in India.
24.4% are female, 75.6% are male, average age 28.6.
| Metric | Value |
|---|---|
| Female | 24.4% |
| Male | 75.6% |
| Average age | 28.6 |
| Estimated audience size | 33,116,137 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 46% | |
| 20-29 | 29% | |
| 30-39 | 13% | |
| 40-49 | 7% | |
| 50+ | 5% |
of the worldwide Virat Kohli audience comes from India.
| Country | Share |
|---|---|
| India | 80.8% |
| United States | 2.8% |
| Pakistan | 2.4% |
Where the Virat Kohli audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Odisha | ~600K | 1.69× | |
| 02 | Karnataka | ~1.5M | 1.61× | |
| 03 | Bihar | ~1M | 1.52× | |
| 04 | Andhra Pradesh | ~600K | 1.48× | |
| 05 | West Bengal | ~1.5M | 1.44× | |
| 06 | Telangana | ~600K | 1.35× | |
| 07 | Madhya Pradesh | ~800K | 1.31× | |
| 08 | Rajasthan | ~1M | 1.28× | |
| 09 | Gujarat | ~1M | 1.27× | |
| 10 | Maharashtra | ~2M | 1.26× | |
| 11 | Uttar Pradesh | ~2M | 1.26× | |
| 12 | Jammu and Kashmir | ~200K | 1.19× | |
| 13 | Jharkhand | ~300K | 1.14× | |
| 14 | Chhattisgarh | ~200K | 1.08× | |
| 15 | Uttarakhand | ~200K | 1.08× | |
| 16 | Assam | ~400K | 1.07× | |
| 17 | Goa | ~40K | 1.07× | |
| 18 | Tamil Nadu | ~800K | 0.98× | |
| 19 | Haryana | ~400K | 0.97× | |
| 20 | Tripura | ~40K | 0.91× | |
| 21 | Punjab (region) | ~400K | 0.86× | |
| 22 | Himachal Pradesh | ~100K | 0.83× | |
| 23 | Kerala | ~300K | 0.53× | |
| 24 | Arunachal Pradesh | ~10K | 0.50× | |
| 25 | Sikkim | ~6K | 0.42× | |
| 26 | Nagaland | ~8K | 0.34× | |
| 27 | Meghalaya | ~10K | 0.33× | |
| 28 | Manipur | ~10K | 0.25× | |
| 29 | Mizoram | ~5K | 0.20× |
The strongest cross-interests of the Virat Kohli audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hardik Pandya | Sports | 1.96× | ||
| 02 | Option (finance) | Business & Career | 1.91× | ||
| 03 | Fantasy cricket | Sports | 1.88× | ||
| 04 | Fantasy sport | Sports | 1.82× | ||
| 05 | Card games | Games | 1.80× | ||
| 06 | Telugu language | Politics & Society | 1.78× | ||
| 07 | Stock | Business & Career | 1.74× | ||
| 08 | STAR Sports | Movies & TV | 1.74× | ||
| 09 | Cricket | Sports | 1.73× | ||
| 10 | Rohit Sharma | Sports | 1.72× | ||
| 11 | Mutual fund | Business & Career | 1.71× | ||
| 12 | Tamil cinema | Movies & TV | 1.66× | ||
| 13 | Rajasthan Royals | Sports | 1.63× | ||
| 14 | Royal Challengers Bangalore | Sports | 1.63× | ||
| 15 | Kolkata Knight Riders | Sports | 1.62× | ||
| 16 | Colors (TV channel) | Movies & TV | 1.62× | ||
| 17 | India national cricket team | Sports | 1.60× | ||
| 18 | Chennai Super Kings | Sports | 1.60× | ||
| 19 | Chennai | Travel & Leisure | 1.59× | ||
| 20 | Financial services | Business & Career | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.24× | |
| Career Orientation | POWER | 1.19× | |
| Risk Appetite | THRILL | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.77× | |
| Sustainability | BALANCE | 0.81× | |
| Convenience Orientation | PREMIUM | 0.81× |
Virat Kohli has an estimated audience of 33,116,137 people in India, concentrated in Maharashtra and Uttar Pradesh.
24.4% of Virat Kohli fans are female, 75.6% are male, with an average age of 28.6 years.
Virat Kohli fans show strongest brand affinity for India national cricket team (1.6×), Cricket (1.73×), and Chennai Super Kings (1.6×) over the country average.
Virat Kohli fans in India are most concentrated in Maharashtra (reach ~2M), Uttar Pradesh (reach ~2M), and West Bengal (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Virat Kohli itself, the audience over-indexes on Cricket (1.73×), Chennai Super Kings (1.6×), Rajasthan Royals (1.63×), and Option (finance) (1.91×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Virat Kohli. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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