Rascasse Audience Intelligence

Virat Kohli Audience in United States

A data profile of the people who buy, follow and care about Virat Kohli in United States — modelled from more than twelve digital signal sources. Virat Kohli has an estimated audience of 1,160,790 people in United States.

#9among Cricket in United States#4600among Person in United States#1979in Sports

The average Virat Kohli fan in United States is 31.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Solitaire, Indian Premier League, India national cricket team, with strongest over-indexing on Solitaire (13.44× the country average).

Demographically, the Virat Kohli audience skews more male with an average age of 31.7, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Virat Kohli fan in United States is more male, around 31.7 years old, with strong Quality Awareness tendencies and a notable affinity for Solitaire.

Category: Sports · Type: Person · Subtype: Cricket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Virat Kohli profile in United States.

Audience size
1.2M
in United States
Gender
41.7%♀
58.3% male
Age
31.7
average years
Country rank
#21357
Person in United States
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Virat Kohli fans

41.7% are female, 58.3% are male, average age 31.7.

Fig. 02

Gender split

41.7%
Female
58.3%
Male
Demographic split for Virat Kohli audience in United States
MetricValue
Female41.7%
Male58.3%
Average age31.7
Estimated audience size1,160,790
Fig. 03

Age distribution

Ø 31.7
average years
Age distribution of the Virat Kohli audience in United States
Age bracketShare%
16-1941%
20-2921%
30-3917%
40-4913%
50+9%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Virat Kohli audience comes from United States.

Worldwide audience distribution share by country for Virat Kohli
CountryShare
India80.8%
United States2.8%
Pakistan2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Virat Kohli audience in United States is strongest.

Fig. 05

Top regions by affinity

Virat Kohli fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~100K3.67×
02Washington~60K2.30×
03Texas~200K2.03×
04California~300K1.94×
05Massachusetts~50K1.91×
06Virginia~60K1.85×
07New York~100K1.82×
08Georgia~70K1.76×
09Illinois~70K1.71×
10North Carolina~60K1.56×
11Maryland~30K1.47×
12Connecticut~20K1.44×
13Delaware~5K1.40×
14Washington, District of Columbia~5K1.37×
15Michigan~40K1.22×
16Pennsylvania~50K1.20×
17Indiana~30K1.12×
18Kansas~10K1.01×
19Arizona~30K1.00×
20Ohio~40K0.99×
21New Hampshire~5K0.94×
22Florida~70K0.86×
23Oregon~10K0.85×
24Wyoming~2K0.85×
25Missouri~20K0.84×
26Iowa~8K0.81×
27Minnesota~10K0.80×
28Kentucky~10K0.79×
29Arkansas~8K0.79×
30Colorado~20K0.76×
31South Carolina~10K0.76×
32Nebraska~5K0.76×
33Tennessee~20K0.75×
34Rhode Island~3K0.70×
35Alaska~2K0.66×
36North Dakota~2K0.65×
37Wisconsin~10K0.64×
38South Dakota~2K0.64×
39Mississippi~7K0.63×
40Alabama~10K0.62×
41Utah~7K0.60×
42Montana~2K0.59×
43Nevada~7K0.58×
44Oklahoma~8K0.57×
45West Virginia~3K0.56×
46New Mexico~4K0.55×
47Maine~2K0.54×
48Idaho~3K0.53×
49Louisiana~8K0.52×
50Hawaii~3K0.52×
Fig. 06

Affinity by region

Affinity by region — Virat Kohli, United States
0.52×1.00×3.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Virat Kohli audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Virat Kohli audience
#·InterestCategoryAffinity×
01Cricket World CupSports28.94×
02Kolkata Knight RidersSports27.69×
03Rajasthan RoyalsSports27.53×
04Chennai Super KingsSports25.20×
05Indian Premier LeagueSports24.98×
06India national cricket teamSports24.02×
07Civil War (comics)Literature23.92×
08Pakistan national cricket teamSports23.83×
09SolitaireGames13.44×
10SephoraShopping3.79×
11ComicsLiterature3.78×
12Rock and rollMusic & Radio3.67×
13Jazz musicMusic & Radio3.60×
14FlowerHome & Garden3.45×
15Heavy metal musicMusic & Radio3.30×
16TherapyHealth3.27×
17NBASports3.17×
18Rhythm and blues musicMusic & Radio3.16×
19VehiclesCars & Mobility2.66×
20NFLSports2.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Virat Kohli audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Virat Kohli audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.41×
Risk AppetiteTHRILL2.15×
Early Adopter MentalityPOWER1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Virat Kohli audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.32×
Community OrientationOPEN0.76×
Family OrientationCONSERVATISM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Virat Kohli have in United States?

Virat Kohli has an estimated audience of 1,160,790 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Virat Kohli fans?

41.7% of Virat Kohli fans are female, 58.3% are male, with an average age of 31.7 years.

03

Which brands do Virat Kohli fans like most?

Virat Kohli fans show strongest brand affinity for Solitaire (13.44×), Indian Premier League (24.98×), and India national cricket team (24.02×) over the country average.

04

Where do Virat Kohli fans live in United States?

Virat Kohli fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Virat Kohli fans also like?

Beyond Virat Kohli itself, the audience over-indexes on Indian Premier League (24.98×), India national cricket team (24.02×), Cricket World Cup (28.94×), and Civil War (comics) (23.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cricket audiences in United States

See Virat Kohli audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Virat Kohli. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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