Virat Kohli Audience in United States

Virat Kohli logo

Virat Kohli has an estimated audience of 1,274,190 people in United States. 41.7% are female, 58.3% are male, average age 31.7. Top regions: California, Texas, New York. Top brand affinities: Indian Premier League, Solitaire, Indian Premier League, India national cricket team, Cricket World Cup.

The average Virat Kohli fan in United States is 31.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Indian Premier League, Solitaire, Indian Premier League, with strongest over-indexing on Indian Premier League (17.27× the country average). Demographically, the Virat Kohli audience skews more male with an average age of 31.7, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Cricket

Demographics of Virat Kohli fans

Demographic split for Virat Kohli audience in United States
MetricValue
Female41.7%
Male58.3%
Average age31.7
Estimated audience size1,274,190

Audience persona

The typical Virat Kohli fan in United States is more male, around 31.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Indian Premier League.

Top regions in United States

Top regions ranked by reach for Virat Kohli in United States
RegionReachAffinity
California288,2092.06×
Texas240,1112.19×
New York141,1711.98×
New Jersey128,2273.96×
Illinois77,9571.84×
Florida73,3980.85×
Georgia70,4411.79×
Washington62,7812.46×
Virginia60,8731.96×
North Carolina60,8361.59×
Pennsylvania54,0011.26×
Massachusetts51,4292.05×
Michigan41,9751.26×
Ohio39,0741×
Maryland32,3031.47×
Arizona26,0591×
Indiana25,2891.09×
Connecticut19,3621.52×
Tennessee16,9640.66×
Missouri16,4610.8×
Minnesota14,9210.82×
Colorado14,2710.71×
South Carolina14,1840.74×
Wisconsin11,9620.62×
Oregon11,8710.81×
Kentucky10,9270.68×
Alabama9,2290.52×
Kansas8,5970.86×
Oklahoma7,4980.53×
Arkansas7,3870.7×
Iowa7,2110.69×
Louisiana7,0350.43×
Utah6,5920.58×
Nevada6,4400.52×
Washington, District of Columbia5,7321.5×
Mississippi4,8840.47×
Delaware4,7471.35×
New Hampshire4,6200.92×
Nebraska4,5830.72×
New Mexico2,5630.4×
Rhode Island2,3570.58×
Idaho2,2150.35×
Hawaii1,7720.32×
West Virginia1,7340.29×
Maine1,4020.31×
South Dakota1,1540.39×
North Dakota1,0150.39×
Alaska7640.28×
Montana7290.21×
Vermont7240.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Virat Kohli audience
BrandAffinityCategory
Indian Premier League17.27×Sports
Solitaire13.44×Games
Indian Premier League24.98×Sports
India national cricket team24.02×Sports
Cricket World Cup28.94×Sports
Civil War (comics)23.92×Literature
Pakistan national cricket team23.83×Sports
Vehicles2.66×Cars & Mobility
Fox News Channel2.96×Movies & TV
NBA3.17×Sports
Jazz music3.6×Music & Radio
Kolkata Knight Riders27.69×Sports
Rhythm and blues music3.16×Music & Radio
Rock and roll3.67×Music & Radio
Chennai Super Kings25.2×Sports
Flower3.45×Home & Garden
Heavy metal music3.3×Music & Radio
Comics3.78×Literature
Sephora3.79×Shopping
Therapy3.27×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Virat Kohli audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.88
Early Adopter MentalityPOWER1.87
Price SensitivityPREMIUM1.75
Design AffinityPREMIUM1.7
Pet OwnershipJOY1.64
Luxury OrientationPREMIUM1.57

Worldwide distribution

Worldwide audience distribution share by country for Virat Kohli
CountryShare
India81.0%
United States2.9%
Pakistan2.3%

See Virat Kohli audiences in other countries

More Cricket audiences in United States

Frequently asked questions

How many fans does Virat Kohli have in United States?

Virat Kohli has an estimated audience of 1,274,190 people in United States, concentrated in California and Texas.

What is the gender split and age of Virat Kohli fans?

41.7% of Virat Kohli fans are female, 58.3% are male, with an average age of 31.7 years.

Which brands do Virat Kohli fans like most?

Virat Kohli fans show strongest brand affinity for Indian Premier League (17.27×), Solitaire (13.44×), and Indian Premier League (24.98×) over the country average.

Where do Virat Kohli fans live in United States?

Virat Kohli fans in United States are most concentrated in California (reach 288,209), Texas (reach 240,111), and New York (reach 141,171). These three regions account for the largest share of the active audience.

What other brands do Virat Kohli fans also like?

Beyond Virat Kohli itself, the audience over-indexes on Solitaire (13.44×), Indian Premier League (24.98×), India national cricket team (24.02×), and Cricket World Cup (28.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Virat Kohli. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.