Rajasthan Royals Audience in United States

Rajasthan Royals has an estimated audience of 909,304 people in United States. 41.9% are female, 58.1% are male, average age 32.1. Top regions: Texas, California, New York. Top brand affinities: Kolkata Knight Riders, Virat Kohli, Rohit Sharma, Tuttosport, Toyota Supra.

The average Rajasthan Royals fan in United States is 32.1 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Kolkata Knight Riders, Virat Kohli, Rohit Sharma, with strongest over-indexing on Kolkata Knight Riders (73.91× the country average). Demographically, the Rajasthan Royals audience skews more male with an average age of 32.1, and over-indexes on personality traits such as LGBTQ+ Identity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Cricket

Demographics of Rajasthan Royals fans

Demographic split for Rajasthan Royals audience in United States
MetricValue
Female41.9%
Male58.1%
Average age32.1
Estimated audience size909,304

Audience persona

The typical Rajasthan Royals fan in United States is more male, around 32.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Kolkata Knight Riders.

Top regions in United States

Top regions ranked by reach for Rajasthan Royals in United States
RegionReachAffinity
Texas161,8352.07×
California135,1051.35×
New York121,4392.39×
New Jersey84,3873.65×
Illinois55,0671.82×
Florida51,9330.84×
Georgia46,3511.65×
North Carolina40,3981.48×
Pennsylvania38,3641.25×
Virginia35,9341.62×
Ohio33,1681.18×
Massachusetts30,9351.73×
Washington28,8501.58×
Michigan26,9151.13×
Maryland25,7431.65×
Indiana19,1061.15×
Arizona16,8720.91×
Missouri14,5340.99×
Connecticut13,9111.53×
Tennessee13,6240.75×
Colorado9,4570.66×
South Carolina9,3190.68×
Wisconsin9,3090.68×
Minnesota8,5760.66×
Kentucky8,1290.71×
Kansas6,9340.97×
Alabama6,9110.54×
Oregon6,7920.65×
Arkansas6,0220.8×
Oklahoma5,8900.58×
Louisiana5,0720.43×
Nevada4,8840.56×
Iowa4,3690.58×
Delaware4,2791.71×
Utah3,9120.48×
Nebraska3,4140.75×
Mississippi3,2240.43×
New Hampshire2,9240.82×
Washington, District of Columbia2,7741.01×
West Virginia2,3200.55×
New Mexico2,0820.46×
Rhode Island1,6830.58×
Idaho1,6390.36×
Maine1,5390.47×
Montana1,4840.59×
South Dakota1,4770.7×
Hawaii1,3250.34×
Alaska1,1680.6×
Vermont1,0900.68×
North Dakota1,0580.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rajasthan Royals audience
BrandAffinityCategory
Kolkata Knight Riders73.91×Sports
Virat Kohli42.11×Sports
Rohit Sharma63.82×Sports
Tuttosport109.13×Sports
Toyota Supra19.94×Cars & Mobility
India national cricket team21.12×Sports
Indian Premier League16.78×Sports
Flipkart17.02×Shopping
Khabib Nurmagomedov24.44×Sports
Hair Extensions5.91×Beauty & Wellness
Joan Collins29.01×Fashion & Accessoires
Islamic banking38.48×Business & Career
Cricket World Cup20×Sports
Pakistan national cricket team21.33×Sports
Air Canada14.01×Travel & Leisure
Term life insurance15.86×Business & Career
Dungeons & Dragons10.07×Games
Cleveland Guardians8.31×Sports
Emirates14.68×Travel & Leisure
Sachin Tendulkar21.93×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rajasthan Royals audience
TraitClusterScore
LGBTQ+ IdentityOPEN2
Quality AwarenessPREMIUM1.62
Luxury OrientationPREMIUM1.45
Early Adopter MentalityPOWER1.37
Risk AppetiteTHRILL1.2
PatriotismCONSERVATISM1.09

Worldwide distribution

Worldwide audience distribution share by country for Rajasthan Royals
CountryShare
India71.5%
United States5.0%
United Arab Emirates3.1%

See Rajasthan Royals audiences in other countries

More Cricket audiences in United States

Frequently asked questions

How many fans does Rajasthan Royals have in United States?

Rajasthan Royals has an estimated audience of 909,304 people in United States, concentrated in Texas and California.

What is the gender split and age of Rajasthan Royals fans?

41.9% of Rajasthan Royals fans are female, 58.1% are male, with an average age of 32.1 years.

Which brands do Rajasthan Royals fans like most?

Rajasthan Royals fans show strongest brand affinity for Kolkata Knight Riders (73.91×), Virat Kohli (42.11×), and Rohit Sharma (63.82×) over the country average.

Where do Rajasthan Royals fans live in United States?

Rajasthan Royals fans in United States are most concentrated in Texas (reach 161,835), California (reach 135,105), and New York (reach 121,439). These three regions account for the largest share of the active audience.

What other brands do Rajasthan Royals fans also like?

Beyond Rajasthan Royals itself, the audience over-indexes on Virat Kohli (42.11×), Rohit Sharma (63.82×), Tuttosport (109.13×), and Toyota Supra (19.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rajasthan Royals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.