Rascasse Audience Intelligence

Team USA Audience in United States

A data profile of the people who buy, follow and care about Team USA in United States — modelled from more than twelve digital signal sources. Team USA has an estimated audience of 1,907,828 people in United States.

#4among Cricket in United States#248among Team in United States#1324in Sports

The average Team USA fan in United States is 35.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include National Women's Soccer League, Trinity Rodman, Mikaela Shiffrin, with strongest over-indexing on National Women's Soccer League (14.04× the country average).

Demographically, the Team USA audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Patriotism, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Team USA fan in United States is more female, around 35.2 years old, with strong Patriotism tendencies and a notable affinity for National Women's Soccer League.

Category: Sports · Type: Team · Subtype: Cricket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Team USA profile in United States.

Audience size
1.9M
in United States
Gender
60.0%♀
40.0% male
Age
35.2
average years
Country rank
#14772
Team in United States
Fig. 01

Search interest · 12-month trend

+704%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Team USA fans

60.0% are female, 40.0% are male, average age 35.2.

Fig. 02

Gender split

60.0%
Female
40.0%
Male
Demographic split for Team USA audience in United States
MetricValue
Female60.0%
Male40.0%
Average age35.2
Estimated audience size1,907,828
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Team USA audience in United States
Age bracketShare%
16-1934%
20-2916%
30-3917%
40-4919%
50+14%
Fig. 04

Worldwide distribution

84.4%

of the worldwide Team USA audience comes from United States.

Worldwide audience distribution share by country for Team USA
CountryShare
United States84.4%
China2.9%
Canada1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Team USA audience in United States is strongest.

Fig. 05

Top regions by affinity

Team USA fans by region: top regions in United States
#RegionReachAffinity×
01New York~100K1.32×
02Massachusetts~50K1.32×
03New Jersey~60K1.30×
04Pennsylvania~80K1.27×
05Washington, District of Columbia~7K1.23×
06Connecticut~20K1.21×
07Rhode Island~7K1.21×
08Minnesota~30K1.19×
09North Carolina~60K1.18×
10California~200K1.17×
11Illinois~70K1.16×
12Maryland~40K1.16×
13New Hampshire~8K1.13×
14Louisiana~30K1.12×
15Nevada~20K1.11×
16Wisconsin~30K1.08×
17Ohio~60K1.07×
18Michigan~50K1.07×
19Maine~7K1.07×
20Delaware~5K1.07×
21Colorado~30K1.06×
22Kansas~20K1.06×
23Georgia~60K1.04×
24Arizona~40K1.04×
25Mississippi~20K1.04×
26Texas~200K1.03×
27Hawaii~8K1.03×
28North Dakota~4K1.03×
29Indiana~30K1.01×
30Missouri~30K0.99×
31Iowa~10K0.98×
32Florida~100K0.97×
33Tennessee~30K0.94×
34Kentucky~20K0.94×
35Arkansas~10K0.94×
36Washington~30K0.92×
37Utah~10K0.91×
38South Carolina~20K0.90×
39Virginia~40K0.89×
40Vermont~3K0.88×
41South Dakota~4K0.87×
42Alaska~3K0.87×
43New Mexico~8K0.85×
44West Virginia~7K0.84×
45Montana~4K0.83×
46Alabama~20K0.82×
47Nebraska~7K0.79×
48Oklahoma~20K0.78×
49Idaho~7K0.75×
50Oregon~10K0.72×
Fig. 06

Affinity by region

Affinity by region — Team USA, United States
0.72×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Team USA audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Team USA audience
#·InterestCategoryAffinity×
01Trinity RodmanSports15.77×
02Mikaela ShiffrinSports15.48×
03National Women's Soccer LeagueSports14.04×
04FIFA Women's World CupSports13.77×
05Christian PulisicSports10.73×
06Lindsey VonnSports5.67×
07WNBASports3.94×
08Anthony EdwardsMovies & TV3.78×
09The Gilded AgeMovies & TV3.16×
10Dick Van DykeMovies & TV2.97×
11Rob ReinerMovies & TV2.83×
12Mitch McConnellPolitics & Society1.96×
13FIFA World CupSports1.94×
14Rock musicMusic & Radio1.87×
15FIFA World Cup 2026Sports1.74×
16Comedy moviesMovies & TV1.68×
17SupermanMovies & TV1.57×
18CultureLiterature1.53×
19Outdoor recreationSports1.52×
20Current eventsArts & Culture1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Team USA audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Team USA audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.75×
Sports ActivityPOWER1.71×
Community OrientationOPEN1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Team USA audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.97×
ExtroversionTHRILL0.99×
Social Media UsageJOY1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Team USA have in United States?

Team USA has an estimated audience of 1,907,828 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Team USA fans?

60.0% of Team USA fans are female, 40.0% are male, with an average age of 35.2 years.

03

Which brands do Team USA fans like most?

Team USA fans show strongest brand affinity for National Women's Soccer League (14.04×), Trinity Rodman (15.77×), and Mikaela Shiffrin (15.48×) over the country average.

04

Where do Team USA fans live in United States?

Team USA fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Team USA fans also like?

Beyond Team USA itself, the audience over-indexes on Trinity Rodman (15.77×), Mikaela Shiffrin (15.48×), FIFA World Cup 2026 (1.74×), and WNBA (3.94×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Team USA audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Team USA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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