Team USA Audience in United States

Team USA logo

Team USA has an estimated audience of 1,814,221 people in United States. 60.0% are female, 40.0% are male, average age 35.2. Top regions: California, Texas, New York. Top brand affinities: Mikaela Shiffrin, WNBA, Rock music, The Gilded Age, Outdoor recreation.

The average Team USA fan in United States is 35.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Mikaela Shiffrin, WNBA, Rock music, with strongest over-indexing on Mikaela Shiffrin (15.48× the country average). Demographically, the Team USA audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Risk Appetite, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Cricket

Demographics of Team USA fans

Demographic split for Team USA audience in United States
MetricValue
Female60.0%
Male40.0%
Average age35.2
Estimated audience size1,814,221

Audience persona

The typical Team USA fan in United States is more female, around 35.2 years old, with strong Risk Appetite tendencies and a notable affinity for Mikaela Shiffrin.

Top regions in United States

Top regions ranked by reach for Team USA in United States
RegionReachAffinity
California248,1491.24×
Texas176,6851.13×
New York130,5231.29×
Florida123,2731×
North Carolina71,9151.32×
Illinois71,6681.19×
Pennsylvania68,3341.12×
Ohio63,5621.14×
Georgia63,4061.13×
New Jersey53,0741.15×
Michigan52,5571.11×
Massachusetts44,8391.25×
Virginia40,3450.91×
Arizona38,9561.05×
Maryland38,1751.22×
Tennessee36,7821.01×
Indiana36,1121.09×
Minnesota31,4551.21×
Washington30,7900.85×
Wisconsin28,6711.05×
Louisiana28,2701.21×
Colorado28,2130.99×
Missouri26,0540.89×
South Carolina25,9660.95×
Kentucky22,8741.01×
Connecticut22,6401.24×
Alabama21,5120.85×
Nevada20,9571.19×
Mississippi16,3261.09×
Oklahoma16,1080.8×
Oregon15,0510.72×
Utah14,7510.91×
Arkansas14,7480.99×
Kansas13,6570.96×
Iowa13,6440.91×
Hawaii8,4991.09×
New Mexico7,6900.85×
New Hampshire7,5761.06×
Nebraska6,8050.75×
Maine6,7591.04×
Rhode Island6,7311.17×
West Virginia6,6720.79×
Washington, District of Columbia6,5911.21×
Idaho6,2850.69×
Delaware4,7540.95×
Montana3,3320.66×
South Dakota3,2770.78×
North Dakota3,1130.84×
Alaska2,8900.74×
Vermont2,1720.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Team USA audience
BrandAffinityCategory
Mikaela Shiffrin15.48×Sports
WNBA3.94×Sports
Rock music1.87×Music & Radio
The Gilded Age3.16×Movies & TV
Outdoor recreation1.52×Sports
Superman1.57×Movies & TV
Lindsey Vonn5.67×Sports
Rob Reiner2.83×Movies & TV
Comedy movies1.68×Movies & TV
Current events1.52×Arts & Culture
Culture1.53×Literature
FIFA Women's World Cup13.77×Sports
Friends1.72×Movies & TV
Caitlin Clark3.94×Sports
Anthony Edwards3.78×Movies & TV
Friendship1.82×Kids & Family
Harry Potter1.81×Movies & TV
FIS Alpine Ski World Cup9.41×Sports
Happiness1.59×Health
Google Docs2.03×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Team USA audience
TraitClusterScore
Risk AppetiteTHRILL2.07
Sports ActivityPOWER1.48
SustainabilityBALANCE1.36
LGBTQ+ IdentityOPEN1.33
Community OrientationOPEN1.33
TraditionCONSERVATISM1.31

Worldwide distribution

Worldwide audience distribution share by country for Team USA
CountryShare
United States84.6%
China3.1%
Canada1.5%

See Team USA audiences in other countries

More Cricket audiences in United States

Frequently asked questions

How many fans does Team USA have in United States?

Team USA has an estimated audience of 1,814,221 people in United States, concentrated in California and Texas.

What is the gender split and age of Team USA fans?

60.0% of Team USA fans are female, 40.0% are male, with an average age of 35.2 years.

Which brands do Team USA fans like most?

Team USA fans show strongest brand affinity for Mikaela Shiffrin (15.48×), WNBA (3.94×), and Rock music (1.87×) over the country average.

Where do Team USA fans live in United States?

Team USA fans in United States are most concentrated in California (reach 248,149), Texas (reach 176,685), and New York (reach 130,523). These three regions account for the largest share of the active audience.

What other brands do Team USA fans also like?

Beyond Team USA itself, the audience over-indexes on WNBA (3.94×), Rock music (1.87×), The Gilded Age (3.16×), and Outdoor recreation (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Team USA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.