Rascasse Audience Intelligence

Sachin Tendulkar Audience in United States

A data profile of the people who buy, follow and care about Sachin Tendulkar in United States — modelled from more than twelve digital signal sources. Sachin Tendulkar has an estimated audience of 1,598,464 people in United States.

#6among Cricket in United States#3336among Person in United States#1521in Sports

The average Sachin Tendulkar fan in United States is 38.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New Jersey.

Top brand affinities include Urban Armor Gear, Indian Premier League, India national cricket team, with strongest over-indexing on Urban Armor Gear (98.08× the country average).

Demographically, the Sachin Tendulkar audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Quality Awareness, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sachin Tendulkar fan in United States is more male, around 38.9 years old, with strong Quality Awareness tendencies and a notable affinity for Urban Armor Gear.

Category: Sports · Type: Person · Subtype: Cricket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sachin Tendulkar profile in United States.

Audience size
1.6M
in United States
Gender
42.7%♀
57.3% male
Age
38.9
average years
Country rank
#16929
Person in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sachin Tendulkar fans

42.7% are female, 57.3% are male, average age 38.9.

Fig. 02

Gender split

42.7%
Female
57.3%
Male
Demographic split for Sachin Tendulkar audience in United States
MetricValue
Female42.7%
Male57.3%
Average age38.9
Estimated audience size1,598,464
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Sachin Tendulkar audience in United States
Age bracketShare%
16-1921%
20-2919%
30-3919%
40-4920%
50+20%
Fig. 04

Worldwide distribution

13.9%

of the worldwide Sachin Tendulkar audience comes from United States.

Worldwide audience distribution share by country for Sachin Tendulkar
CountryShare
India62.9%
United States13.9%
United Kingdom4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sachin Tendulkar audience in United States is strongest.

Fig. 05

Top regions by affinity

Sachin Tendulkar fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~100K3.57×
02Virginia~100K2.77×
03Texas~300K2.17×
04Washington~70K2.16×
05Massachusetts~60K1.93×
06California~300K1.91×
07Georgia~80K1.72×
08New York~100K1.57×
09Illinois~80K1.52×
10North Carolina~70K1.51×
11Connecticut~20K1.42×
12Maryland~40K1.41×
13Delaware~6K1.39×
14Pennsylvania~70K1.29×
15Washington, District of Columbia~6K1.28×
16Michigan~50K1.19×
17Indiana~30K0.99×
18Arkansas~10K0.95×
19New Hampshire~6K0.95×
20Arizona~30K0.93×
21Ohio~40K0.90×
22Oregon~20K0.89×
23Alaska~3K0.87×
24Kansas~10K0.86×
25Nebraska~7K0.86×
26Vermont~2K0.86×
27Missouri~20K0.85×
28Hawaii~6K0.85×
29North Dakota~3K0.85×
30Montana~4K0.84×
31South Dakota~3K0.84×
32Minnesota~20K0.82×
33Rhode Island~4K0.82×
34South Carolina~20K0.81×
35Tennessee~30K0.80×
36Iowa~10K0.79×
37West Virginia~6K0.78×
38Florida~80K0.77×
39Colorado~20K0.77×
40Maine~4K0.77×
41Idaho~6K0.75×
42Kentucky~10K0.74×
43New Mexico~6K0.72×
44Wisconsin~20K0.71×
45Utah~10K0.71×
46Mississippi~9K0.71×
47Oklahoma~10K0.70×
48Nevada~10K0.65×
49Alabama~10K0.62×
50Louisiana~10K0.62×
Fig. 06

Affinity by region

Affinity by region — Sachin Tendulkar, United States
0.62×1.00×3.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sachin Tendulkar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sachin Tendulkar audience
#·InterestCategoryAffinity×
01Urban Armor GearTechnology & Electronics98.08×
02Rohit SharmaSports27.79×
03JJ WattSports27.07×
04Rajasthan RoyalsSports24.23×
05Kolkata Knight RidersSports23.58×
06Royal Challengers BangaloreSports21.56×
07Civil War (comics)Literature21.27×
08Chennai Super KingsSports20.70×
09Cricket World CupSports20.61×
10Virat KohliSports19.58×
11Indian Premier LeagueSports18.14×
12India national cricket teamSports17.86×
13Pakistan national cricket teamSports15.25×
14FanaticsFashion & Accessoires8.27×
15CricketSports5.25×
16Classical musicMusic & Radio2.39×
17SpotifyInternet & Social Media2.34×
18NBASports2.00×
19NFLSports1.64×
20VehiclesCars & Mobility1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sachin Tendulkar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sachin Tendulkar audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.63×
IndividualismJOY1.61×
Risk AppetiteTHRILL1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sachin Tendulkar audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.71×
Family OrientationCONSERVATISM0.90×
Community OrientationOPEN0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sachin Tendulkar have in United States?

Sachin Tendulkar has an estimated audience of 1,598,464 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sachin Tendulkar fans?

42.7% of Sachin Tendulkar fans are female, 57.3% are male, with an average age of 38.9 years.

03

Which brands do Sachin Tendulkar fans like most?

Sachin Tendulkar fans show strongest brand affinity for Urban Armor Gear (98.08×), Indian Premier League (18.14×), and India national cricket team (17.86×) over the country average.

04

Where do Sachin Tendulkar fans live in United States?

Sachin Tendulkar fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and New Jersey (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Sachin Tendulkar fans also like?

Beyond Sachin Tendulkar itself, the audience over-indexes on Indian Premier League (18.14×), India national cricket team (17.86×), Civil War (comics) (21.27×), and JJ Watt (27.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cricket audiences in United States

See Sachin Tendulkar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sachin Tendulkar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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