Kolkata Knight Riders Audience in United States

Kolkata Knight Riders logo

Kolkata Knight Riders has an estimated audience of 1,148,508 people in United States. 42.2% are female, 57.8% are male, average age 33.7. Top regions: New York, California, Texas. Top brand affinities: Rajasthan Royals, Indian Premier League, Dirk Nowitzki, Julie Andrews, Indian Cricket.

The average Kolkata Knight Riders fan in United States is 33.7 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Rajasthan Royals, Indian Premier League, Dirk Nowitzki, with strongest over-indexing on Rajasthan Royals (75.71× the country average). Demographically, the Kolkata Knight Riders audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Quality Awareness, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team

Demographics of Kolkata Knight Riders fans

Demographic split for Kolkata Knight Riders audience in United States
MetricValue
Female42.2%
Male57.8%
Average age33.7
Estimated audience size1,148,508

Audience persona

The typical Kolkata Knight Riders fan in United States is more male, around 33.7 years old, with strong Quality Awareness tendencies and a notable affinity for Rajasthan Royals.

Top regions in United States

Top regions ranked by reach for Kolkata Knight Riders in United States
RegionReachAffinity
New York251,6413.92×
California187,4761.48×
Texas138,0931.4×
New Jersey81,4732.79×
Florida65,4470.84×
Illinois61,0351.6×
Massachusetts53,0912.35×
Pennsylvania51,4041.33×
Virginia44,7391.6×
Georgia43,3811.23×
North Carolina37,0981.07×
Ohio30,3770.86×
Michigan28,2220.94×
Washington27,7851.21×
Connecticut23,7722.06×
Maryland23,1221.17×
Indiana18,4590.88×
Arizona18,2540.78×
Colorado17,8210.98×
Tennessee16,4790.72×
Missouri14,7810.8×
Minnesota13,0960.8×
Wisconsin11,9070.69×
Washington, District of Columbia11,6573.38×
South Carolina11,5520.67×
Oregon9,1910.7×
Kentucky9,0830.63×
Utah8,3360.81×
Alabama8,2210.51×
Iowa7,6690.81×
Kansas7,2900.81×
Louisiana6,9180.47×
Oklahoma6,5350.51×
Nevada6,3140.57×
Arkansas6,0190.64×
New Hampshire4,3940.97×
Mississippi3,9040.41×
Rhode Island3,6210.99×
Nebraska3,5760.62×
Delaware3,3611.06×
Idaho2,8450.49×
Maine2,8270.69×
Hawaii2,6970.55×
New Mexico1,9780.34×
West Virginia1,7780.33×
Vermont1,5390.76×
Montana1,4020.44×
South Dakota1,0180.38×
North Dakota8520.36×
Alaska7570.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kolkata Knight Riders audience
BrandAffinityCategory
Rajasthan Royals75.71×Sports
Indian Premier League30.53×Sports
Dirk Nowitzki37.86×Sports
Julie Andrews18.72×Movies & TV
Indian Cricket42.6×Sports
Indian Premier League8.56×Sports
IPL Cricket84.14×Sports
Joan Collins33.37×Fashion & Accessoires
Hugh Grant19.87×Movies & TV
Yuvraj Singh73.06×Sports
Ralph Fiennes14.47×Movies & TV
Actor Vijay35.01×Movies & TV
Australia national cricket team42.22×Sports
Faculty of Medicine Siriraj Hospital, Mahidol University42.06×Business & Career
New Zealand national cricket team74.04×Sports
Wojciech Szczęsny63.94×Sports
Jessica Simpson13.24×Music & Radio
Colors (TV channel)20.98×Movies & TV
Zoom (TV channel)5.59×Technology & Electronics
Big Bash League32.25×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kolkata Knight Riders audience
TraitClusterScore
Quality AwarenessPREMIUM1.81
LGBTQ+ IdentityOPEN1.76
Price SensitivityPREMIUM1.47
Luxury OrientationPREMIUM1.37
Early Adopter MentalityPOWER1.28
Social Media UsageJOY1.1

Worldwide distribution

Worldwide audience distribution share by country for Kolkata Knight Riders
CountryShare
India58.3%
United States5.2%
Japan4.7%

See Kolkata Knight Riders audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Kolkata Knight Riders have in United States?

Kolkata Knight Riders has an estimated audience of 1,148,508 people in United States, concentrated in New York and California.

What is the gender split and age of Kolkata Knight Riders fans?

42.2% of Kolkata Knight Riders fans are female, 57.8% are male, with an average age of 33.7 years.

Which brands do Kolkata Knight Riders fans like most?

Kolkata Knight Riders fans show strongest brand affinity for Rajasthan Royals (75.71×), Indian Premier League (30.53×), and Dirk Nowitzki (37.86×) over the country average.

Where do Kolkata Knight Riders fans live in United States?

Kolkata Knight Riders fans in United States are most concentrated in New York (reach 251,641), California (reach 187,476), and Texas (reach 138,093). These three regions account for the largest share of the active audience.

What other brands do Kolkata Knight Riders fans also like?

Beyond Kolkata Knight Riders itself, the audience over-indexes on Indian Premier League (30.53×), Dirk Nowitzki (37.86×), Julie Andrews (18.72×), and Indian Cricket (42.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kolkata Knight Riders. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.