Rascasse Audience Intelligence

Kolkata Knight Riders Audience in United States

A data profile of the people who buy, follow and care about Kolkata Knight Riders in United States — modelled from more than twelve digital signal sources. Kolkata Knight Riders has an estimated audience of 1,215,498 people in United States.

#323among Team in United States#1903in Sports

The average Kolkata Knight Riders fan in United States is 33.7 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Rajasthan Royals, Indian Premier League, Dirk Nowitzki, with strongest over-indexing on Rajasthan Royals (75.71× the country average).

Demographically, the Kolkata Knight Riders audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Quality Awareness, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kolkata Knight Riders fan in United States is more male, around 33.7 years old, with strong Quality Awareness tendencies and a notable affinity for Rajasthan Royals.

Category: Sports · Type: Team

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kolkata Knight Riders profile in United States.

Audience size
1.2M
in United States
Gender
42.2%♀
57.8% male
Age
33.7
average years
Country rank
#20691
Team in United States
Fig. 01

Search interest · 12-month trend

+86%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kolkata Knight Riders fans

42.2% are female, 57.8% are male, average age 33.7.

Fig. 02

Gender split

42.2%
Female
57.8%
Male
Demographic split for Kolkata Knight Riders audience in United States
MetricValue
Female42.2%
Male57.8%
Average age33.7
Estimated audience size1,215,498
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Kolkata Knight Riders audience in United States
Age bracketShare%
16-1934%
20-2922%
30-3917%
40-4914%
50+12%
Fig. 04

Worldwide distribution

4.5%

of the worldwide Kolkata Knight Riders audience comes from United States.

Worldwide audience distribution share by country for Kolkata Knight Riders
CountryShare
India64.9%
United States4.5%
Japan3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kolkata Knight Riders audience in United States is strongest.

Fig. 05

Top regions by affinity

Kolkata Knight Riders fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K3.58×
02Washington, District of Columbia~10K3.09×
03New Jersey~80K2.61×
04Massachusetts~60K2.45×
05Connecticut~20K1.95×
06Virginia~40K1.55×
07Illinois~60K1.52×
08California~200K1.45×
09Texas~100K1.36×
10Pennsylvania~50K1.25×
11Georgia~40K1.24×
12Washington~30K1.20×
13North Carolina~40K1.13×
14Maryland~20K1.13×
15Rhode Island~4K1.07×
16Delaware~3K1.07×
17New Hampshire~5K1.04×
18Colorado~20K0.97×
19Iowa~9K0.96×
20Michigan~30K0.91×
21Indiana~20K0.91×
22Florida~70K0.88×
23Vermont~2K0.87×
24Ohio~30K0.85×
25Kansas~7K0.81×
26Minnesota~10K0.80×
27Missouri~10K0.78×
28Utah~8K0.78×
29Arizona~20K0.77×
30Tennessee~20K0.77×
31Wisconsin~10K0.77×
32Maine~3K0.75×
33South Carolina~10K0.73×
34Oregon~10K0.73×
35Alaska~2K0.73×
36Arkansas~7K0.72×
37South Dakota~2K0.71×
38North Dakota~2K0.71×
39Nebraska~4K0.70×
40Kentucky~10K0.68×
41Montana~2K0.68×
42Hawaii~3K0.67×
43Louisiana~10K0.66×
44Idaho~4K0.65×
45Nevada~7K0.64×
46West Virginia~3K0.61×
47Mississippi~6K0.59×
48Oklahoma~7K0.58×
49Alabama~9K0.57×
50New Mexico~3K0.56×
Fig. 06

Affinity by region

Affinity by region — Kolkata Knight Riders, United States
0.56×1.00×3.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kolkata Knight Riders audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kolkata Knight Riders audience
#·InterestCategoryAffinity×
01IPL CricketSports84.14×
02Rajasthan RoyalsSports75.71×
03New Zealand national cricket teamSports74.04×
04Yuvraj SinghSports73.06×
05Indian CricketSports42.60×
06Australia national cricket teamSports42.22×
07Faculty of Medicine Siriraj Hospital, Mahidol UniversityBusiness & Career42.06×
08The Mummy ReturnsMovies & TV38.44×
09Dirk NowitzkiSports37.86×
10Actor VijayMovies & TV35.01×
11Joan CollinsFashion & Accessoires33.37×
12Big Bash LeagueSports32.25×
13Indian Premier LeagueSports30.53×
14Colors (TV channel)Movies & TV20.98×
15Hugh GrantMovies & TV19.87×
16Julie AndrewsMovies & TV18.72×
17Ralph FiennesMovies & TV14.47×
18Jessica SimpsonMusic & Radio13.24×
19Punjab, PakistanTravel & Leisure13.00×
20Zoom (TV channel)Technology & Electronics5.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kolkata Knight Riders audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kolkata Knight Riders audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.03×
IndividualismJOY1.89×
Risk AppetiteTHRILL1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kolkata Knight Riders audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.36×
Family OrientationCONSERVATISM0.73×
Community OrientationOPEN0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kolkata Knight Riders have in United States?

Kolkata Knight Riders has an estimated audience of 1,215,498 people in United States, concentrated in New York and California.

02

What is the gender split and age of Kolkata Knight Riders fans?

42.2% of Kolkata Knight Riders fans are female, 57.8% are male, with an average age of 33.7 years.

03

Which brands do Kolkata Knight Riders fans like most?

Kolkata Knight Riders fans show strongest brand affinity for Rajasthan Royals (75.71×), Indian Premier League (30.53×), and Dirk Nowitzki (37.86×) over the country average.

04

Where do Kolkata Knight Riders fans live in United States?

Kolkata Knight Riders fans in United States are most concentrated in New York (reach ~200K), California (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Kolkata Knight Riders fans also like?

Beyond Kolkata Knight Riders itself, the audience over-indexes on Indian Premier League (30.53×), Dirk Nowitzki (37.86×), Julie Andrews (18.72×), and Indian Cricket (42.6×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kolkata Knight Riders. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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