Punjab, Pakistan Audience in United States

Punjab, Pakistan logo

Punjab, Pakistan has an estimated audience of 3,942,426 people in United States. 47.8% are female, 52.2% are male, average age 27.6. Top regions: California, New York, Texas. Top brand affinities: Electrolyte, Isometric exercise, CoreLogic, Dog breed, Hebe.

The average Punjab, Pakistan fan in United States is 27.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Electrolyte, Isometric exercise, CoreLogic, with strongest over-indexing on Electrolyte (12.32× the country average). Demographically, the Punjab, Pakistan audience skews balanced with an average age of 27.6, and over-indexes on personality traits such as Price Sensitivity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Punjab, Pakistan fans

Demographic split for Punjab, Pakistan audience in United States
MetricValue
Female47.8%
Male52.2%
Average age27.6
Estimated audience size3,942,426

Audience persona

The typical Punjab, Pakistan fan in United States is balanced, around 27.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Electrolyte.

Top regions in United States

Top regions ranked by reach for Punjab, Pakistan in United States
RegionReachAffinity
California738,5771.7×
New York476,3292.16×
Texas412,0871.22×
New Jersey210,3412.1×
Virginia190,0811.98×
Florida183,4760.69×
Illinois177,5101.35×
Georgia131,8871.09×
Washington131,2541.66×
Pennsylvania127,7310.96×
Ohio102,8410.85×
Massachusetts102,3851.32×
Michigan102,3780.99×
Maryland99,0361.46×
North Carolina97,6020.82×
Indiana76,0621.06×
Arizona65,8260.82×
Colorado52,8350.85×
Missouri50,8280.8×
Tennessee47,1770.6×
Wisconsin46,0340.78×
Minnesota44,8680.79×
Connecticut43,1101.09×
Oregon41,6140.92×
Kentucky33,2540.67×
Washington, District of Columbia32,6122.75×
Alabama32,1890.58×
Oklahoma32,0570.73×
South Carolina32,0070.54×
Louisiana31,0330.61×
Arkansas23,9200.74×
Utah23,9150.68×
Nevada23,7110.62×
Kansas23,5730.76×
Iowa18,7690.58×
Mississippi14,9590.46×
New Hampshire14,2450.92×
Nebraska13,2850.67×
Idaho12,1640.62×
West Virginia11,5260.63×
Delaware11,1451.02×
Rhode Island10,4800.84×
Maine10,4740.74×
Hawaii10,1670.6×
Montana10,0270.92×
New Mexico9,9120.5×
Alaska9,8591.17×
South Dakota9,1901.01×
Vermont8,3751.21×
North Dakota8,2591.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Punjab, Pakistan audience
BrandAffinityCategory
Electrolyte12.32×Health
Isometric exercise20.61×Sports
CoreLogic39.88×Business & Career
Dog breed1.71×Pets & Animals
Hebe9.28×Home & Garden
Fat Albert (film)10.94×Movies & TV
Scorpio (comics)21.12×Literature
Product design2.37×Business & Career
UK garage6.5×Music & Radio
Emigrate (band)10×Music & Radio
Jaguar F-Pace14.66×Cars & Mobility
Elsword15.68×Games
VBulletin76.54×Internet & Social Media
Nebraska2.35×Travel & Leisure
Mangaka3.58×Literature
Bank account1.83×Business & Career
JDSU2.19×Business & Career
Queens College, City University of New York5.2×Business & Career
Noodle (Gorillaz)2.52×Music & Radio
Stamp collecting3.3×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Punjab, Pakistan audience
TraitClusterScore
Price SensitivityPREMIUM2.49
LGBTQ+ IdentityOPEN1.76
Pet OwnershipJOY1.54
Urban LifestyleOPEN1.48
Luxury OrientationPREMIUM1.48
Quality AwarenessPREMIUM1.43

Worldwide distribution

Worldwide audience distribution share by country for Punjab, Pakistan
CountryShare
United States19.4%
Pakistan18.3%
India17.8%

See Punjab, Pakistan audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Punjab, Pakistan have in United States?

Punjab, Pakistan has an estimated audience of 3,942,426 people in United States, concentrated in California and New York.

What is the gender split and age of Punjab, Pakistan fans?

47.8% of Punjab, Pakistan fans are female, 52.2% are male, with an average age of 27.6 years.

Which brands do Punjab, Pakistan fans like most?

Punjab, Pakistan fans show strongest brand affinity for Electrolyte (12.32×), Isometric exercise (20.61×), and CoreLogic (39.88×) over the country average.

Where do Punjab, Pakistan fans live in United States?

Punjab, Pakistan fans in United States are most concentrated in California (reach 738,577), New York (reach 476,329), and Texas (reach 412,087). These three regions account for the largest share of the active audience.

What other brands do Punjab, Pakistan fans also like?

Beyond Punjab, Pakistan itself, the audience over-indexes on Isometric exercise (20.61×), CoreLogic (39.88×), Dog breed (1.71×), and Hebe (9.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Punjab, Pakistan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.