Rascasse Audience Intelligence

Punjab, Pakistan Audience in United States

A data profile of the people who buy, follow and care about Punjab, Pakistan in United States — modelled from more than twelve digital signal sources. Punjab, Pakistan has an estimated audience of 3,942,426 people in United States.

#127among City in United States#596among POI in United States#683in Travel & Leisure

The average Punjab, Pakistan fan in United States is 27.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include United States national football team, Ice Nine Kills, Volkswagen ID.4, with strongest over-indexing on United States national football team (63.88× the country average).

Demographically, the Punjab, Pakistan audience skews balanced with an average age of 27.6, and over-indexes on personality traits such as Price Sensitivity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Punjab, Pakistan fan in United States is balanced, around 27.6 years old, with strong Price Sensitivity tendencies and a notable affinity for United States national football team.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Punjab, Pakistan profile in United States.

Audience size
3.9M
in United States
Gender
47.8%♀
52.2% male
Age
27.6
average years
Country rank
#8143
POI in United States
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Punjab, Pakistan fans

47.8% are female, 52.2% are male, average age 27.6.

Fig. 02

Gender split

47.8%
Female
52.2%
Male
Demographic split for Punjab, Pakistan audience in United States
MetricValue
Female47.8%
Male52.2%
Average age27.6
Estimated audience size3,942,426
Fig. 03

Age distribution

Ø 27.6
average years
Age distribution of the Punjab, Pakistan audience in United States
Age bracketShare%
16-1955%
20-2920%
30-3912%
40-498%
50+4%
Fig. 04

Worldwide distribution

19.4%

of the worldwide Punjab, Pakistan audience comes from United States.

Worldwide audience distribution share by country for Punjab, Pakistan
CountryShare
United States19.4%
Pakistan18.3%
India17.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Punjab, Pakistan audience in United States is strongest.

Fig. 05

Top regions by affinity

Punjab, Pakistan fans by region: top regions in United States
#RegionReachAffinity×
01New York~500K2.07×
02Washington, District of Columbia~20K1.81×
03New Jersey~200K1.76×
04Virginia~200K1.60×
05California~700K1.54×
06Maryland~90K1.30×
07Washington~100K1.23×
08Illinois~200K1.20×
09Massachusetts~90K1.18×
10Texas~400K1.16×
11Connecticut~40K1.07×
12Alaska~9K1.05×
13Vermont~7K1.04×
14North Dakota~8K1.03×
15Pennsylvania~100K1.00×
16Delaware~10K1.00×
17Georgia~100K0.99×
18Montana~10K0.99×
19South Dakota~9K0.99×
20Rhode Island~10K0.98×
21Indiana~70K0.97×
22West Virginia~20K0.97×
23New Hampshire~20K0.97×
24Maine~10K0.97×
25Arkansas~30K0.96×
26Kansas~30K0.96×
27Nebraska~20K0.96×
28Hawaii~20K0.96×
29Missouri~60K0.95×
30Idaho~20K0.95×
31New Mexico~20K0.95×
32Michigan~100K0.94×
33Wisconsin~60K0.94×
34Oregon~40K0.94×
35Oklahoma~40K0.94×
36Mississippi~30K0.94×
37Minnesota~50K0.93×
38Colorado~60K0.92×
39Nevada~40K0.92×
40Utah~30K0.92×
41Iowa~30K0.92×
42North Carolina~100K0.91×
43Louisiana~50K0.91×
44Kentucky~40K0.91×
45Alabama~50K0.89×
46South Carolina~50K0.88×
47Arizona~70K0.87×
48Florida~200K0.86×
49Ohio~100K0.85×
50Tennessee~70K0.85×
Fig. 06

Affinity by region

Affinity by region — Punjab, Pakistan, United States
0.85×1.00×2.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Punjab, Pakistan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Punjab, Pakistan audience
#·InterestCategoryAffinity×
01Ice Nine KillsMusic & Radio142.04×
02Toulouse FCSports114.03×
03Volkswagen ID.4Cars & Mobility105.10×
04United States national football teamSports63.88×
05BaroquePolitics & Society61.94×
06HindustanPolitics & Society50.97×
07HDFC BankBusiness & Career46.64×
08MARIA.BFashion & Accessoires43.04×
09Ranbir KapoorMovies & TV41.72×
10Cultural tourismTravel & Leisure33.70×
11Ranveer SinghMovies & TV33.50×
12NDTVMovies & TV29.77×
13Cotton OnFashion & Accessoires20.51×
14HindiPolitics & Society19.49×
15BodrumTravel & Leisure19.09×
16EmiratesTravel & Leisure16.95×
17PakistanTravel & Leisure16.23×
18India national cricket teamSports15.46×
19Air CanadaTravel & Leisure13.80×
20Bath and BodyworksShopping5.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Punjab, Pakistan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Punjab, Pakistan audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM3.07×
Community OrientationOPEN1.98×
Urban LifestyleOPEN1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Punjab, Pakistan audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.69×
DIY MentalityTHRILL0.85×
CreativityOPEN0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Punjab, Pakistan have in United States?

Punjab, Pakistan has an estimated audience of 3,942,426 people in United States, concentrated in California and New York.

02

What is the gender split and age of Punjab, Pakistan fans?

47.8% of Punjab, Pakistan fans are female, 52.2% are male, with an average age of 27.6 years.

03

Which brands do Punjab, Pakistan fans like most?

Punjab, Pakistan fans show strongest brand affinity for United States national football team (63.88×), Ice Nine Kills (142.04×), and Volkswagen ID.4 (105.1×) over the country average.

04

Where do Punjab, Pakistan fans live in United States?

Punjab, Pakistan fans in United States are most concentrated in California (reach ~700K), New York (reach ~500K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Punjab, Pakistan fans also like?

Beyond Punjab, Pakistan itself, the audience over-indexes on Ice Nine Kills (142.04×), Volkswagen ID.4 (105.1×), Toulouse FC (114.03×), and Baroque (61.94×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Punjab, Pakistan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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