Rascasse Audience Intelligence

MARIA.B Target Market in United States

A data profile of the people who buy, follow and care about MARIA.B in United States — modelled from more than twelve digital signal sources. MARIA.B has an estimated audience of 927,337 people in United States.

#2554among Brand in United States#1009in Fashion & Accessoires

The average MARIA.B fan in United States is 28.6 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Texas, California.

Top brand affinities include Karachi, Punjab, Pakistan, Lahore, with strongest over-indexing on Karachi (52.81× the country average).

Demographically, the MARIA.B audience skews more female with an average age of 28.6, and over-indexes on personality traits such as Individualism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical MARIA.B fan in United States is more female, around 28.6 years old, with strong Individualism tendencies and a notable affinity for Karachi.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MARIA.B profile in United States.

Audience size
927K
in United States
Gender
77.2%♀
22.8% male
Age
28.6
average years
Country rank
#24909
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of MARIA.B

77.2% are female, 22.8% are male, average age 28.6.

Fig. 02

Gender split

77.2%
Female
22.8%
Male
Demographic split for MARIA.B audience in United States
MetricValue
Female77.2%
Male22.8%
Average age28.6
Estimated audience size927,337
Fig. 03

Age distribution

Ø 28.6
average years
Age distribution of the MARIA.B audience in United States
Age bracketShare%
16-1948%
20-2925%
30-3914%
40-499%
50+5%
Fig. 04

Worldwide distribution

28.3%

of the worldwide MARIA.B audience comes from United States.

Worldwide audience distribution share by country for MARIA.B
CountryShare
United States28.3%
United Kingdom13.9%
Saudi Arabia10.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MARIA.B audience in United States is strongest.

Fig. 05

Top regions by affinity

MARIA.B customers by region in United States
#RegionReachAffinity×
01New York~200K3.94×
02Virginia~80K3.58×
03New Jersey~80K3.42×
04Maryland~50K3.13×
05Illinois~90K2.79×
06Texas~200K2.51×
07Connecticut~20K2.42×
08Delaware~5K1.86×
09Michigan~40K1.70×
10Georgia~40K1.40×
11California~100K1.38×
12Massachusetts~20K1.20×
13Pennsylvania~40K1.15×
14Kansas~8K1.10×
15Washington~20K1.06×
16Oklahoma~10K0.93×
17North Carolina~20K0.89×
18Washington, District of Columbia~2K0.85×
19Rhode Island~2K0.84×
20Alaska~2K0.84×
21North Dakota~2K0.83×
22Vermont~1K0.82×
23New Hampshire~3K0.81×
24Montana~2K0.81×
25South Dakota~2K0.81×
26West Virginia~3K0.80×
27Florida~50K0.79×
28Hawaii~3K0.79×
29Idaho~4K0.78×
30Ohio~20K0.76×
31Missouri~10K0.76×
32Indiana~10K0.74×
33Maine~2K0.74×
34Louisiana~9K0.73×
35Nebraska~3K0.71×
36Arkansas~5K0.70×
37Minnesota~9K0.69×
38New Mexico~3K0.67×
39Mississippi~5K0.66×
40Wisconsin~9K0.64×
41Nevada~6K0.63×
42Iowa~5K0.63×
43Alabama~8K0.61×
44Oregon~6K0.60×
45Arizona~10K0.59×
46Utah~5K0.58×
47Kentucky~7K0.57×
48Tennessee~10K0.56×
49South Carolina~7K0.50×
50Colorado~7K0.49×
Fig. 06

Affinity by region

Affinity by region — MARIA.B, United States
0.49×1.00×3.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MARIA.B audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MARIA.B audience
#·InterestCategoryAffinity×
01Pakistani CoutureFashion & Accessoires98.37×
02Pakistani SuitsFashion & Accessoires67.96×
03LahoreTravel & Leisure65.32×
04OUTFITTERSShopping58.58×
05healthy eating recipesFood & Beverages58.01×
06KarachiTravel & Leisure52.81×
07IslamabadTravel & Leisure47.26×
08Uppada SareesFashion & Accessoires43.71×
09Punjab, PakistanTravel & Leisure43.04×
10Indian wedding clothesFashion & Accessoires37.41×
11Sari-sari storeShopping36.95×
12Pakistani clothingFashion & Accessoires31.96×
13Shalwar kameezFashion & Accessoires30.34×
14Gulf ArabicTravel & Leisure28.90×
15SariFashion & Accessoires22.85×
16hotstarMovies & TV20.30×
17Cross-stitchHome & Garden17.80×
18Zoom (TV channel)Technology & Electronics8.24×
19ClothingFashion & Accessoires3.05×
20MoviesMovies & TV2.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MARIA.B audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MARIA.B audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.86×
Urban LifestyleOPEN2.65×
Career OrientationPOWER2.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MARIA.B audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.09×
Social Media UsageJOY0.28×
Need for SecurityCONSERVATISM0.38×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is MARIA.B's target market in United States?

MARIA.B's target market in United States covers an estimated 927,337 people, concentrated in New York and Texas.

02

What is the gender split and age of MARIA.B customers?

77.2% of the MARIA.B audience are female, 22.8% are male, with an average age of 28.6 years.

03

Which brands do MARIA.B fans like most?

MARIA.B fans show strongest brand affinity for Karachi (52.81×), Punjab, Pakistan (43.04×), and Lahore (65.32×) over the country average.

04

Where do MARIA.B fans live in United States?

MARIA.B fans in United States are most concentrated in New York (reach ~200K), Texas (reach ~200K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do MARIA.B fans also like?

Beyond MARIA.B itself, the audience over-indexes on Punjab, Pakistan (43.04×), Lahore (65.32×), Islamabad (47.26×), and Indian wedding clothes (37.41×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See MARIA.B audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for MARIA.B. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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