MARIA.B Audience in United States

MARIA.B logo

MARIA.B has an estimated audience of 932,147 people in United States. 77.2% are female, 22.8% are male, average age 28.6. Top regions: Texas, New York, California. Top brand affinities: Karachi, Punjab, Pakistan, Lahore, Islamabad, Indian wedding clothes.

The average MARIA.B fan in United States is 28.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, New York, California. Top brand affinities include Karachi, Punjab, Pakistan, Lahore, with strongest over-indexing on Karachi (52.81× the country average). Demographically, the MARIA.B audience skews more female with an average age of 28.6, and over-indexes on personality traits such as Pet Ownership, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of MARIA.B fans

Demographic split for MARIA.B audience in United States
MetricValue
Female77.2%
Male22.8%
Average age28.6
Estimated audience size932,147

Audience persona

The typical MARIA.B fan in United States is more female, around 28.6 years old, with strong Pet Ownership tendencies and a notable affinity for Karachi.

Top regions in United States

Top regions ranked by reach for MARIA.B in United States
RegionReachAffinity
Texas214,5242.68×
New York214,4444.12×
California146,0671.42×
Illinois94,4203.04×
Virginia87,8333.87×
New Jersey86,4293.65×
Maryland51,7323.23×
Florida49,7030.79×
Michigan44,6471.83×
Georgia42,6821.49×
Pennsylvania35,0631.12×
North Carolina25,2680.9×
Ohio21,3730.74×
Massachusetts20,7511.13×
Connecticut20,6712.21×
Washington19,5461.05×
Indiana12,6160.74×
Missouri10,9730.73×
Arizona10,0320.53×
Tennessee9,1480.49×
Oklahoma8,6490.84×
Kansas8,4281.15×
Louisiana8,2940.69×
Minnesota8,0090.6×
Wisconsin7,7850.56×
Alabama6,3580.49×
Colorado5,2860.36×
Delaware5,0491.96×
Kentucky4,6920.4×
Oregon4,6000.43×
South Carolina4,5720.33×
Nevada4,5560.51×
Arkansas4,0740.53×
Utah3,7340.45×
Iowa3,1780.41×
West Virginia2,4910.57×
New Hampshire2,4260.66×
Nebraska2,3760.51×
Washington, District of Columbia2,2470.8×
Rhode Island1,7250.58×
Mississippi1,6850.22×
New Mexico1,2210.26×
Vermont8100.5×
Maine6950.21×
Idaho6270.13×
Hawaii5420.14×
Montana4790.19×
South Dakota4170.19×
Alaska3870.19×
North Dakota3520.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MARIA.B audience
BrandAffinityCategory
Karachi52.81×Travel & Leisure
Punjab, Pakistan43.04×Travel & Leisure
Lahore65.32×Travel & Leisure
Islamabad47.26×Travel & Leisure
Indian wedding clothes37.41×Fashion & Accessoires
Pakistani clothing31.96×Fashion & Accessoires
Shalwar kameez30.34×Fashion & Accessoires
Sari-sari store36.95×Shopping
Sari22.85×Fashion & Accessoires
Gulf Arabic28.9×Travel & Leisure
Pakistani Couture98.37×Fashion & Accessoires
OUTFITTERS58.58×Shopping
Uppada Sarees43.71×Fashion & Accessoires
healthy eating recipes58.01×Food & Beverages
Pakistani Suits67.96×Fashion & Accessoires
Cross-stitch17.8×Home & Garden
hotstar20.3×Movies & TV
Zoom (TV channel)8.24×Technology & Electronics
Clothing3.05×Fashion & Accessoires
Movies2.95×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MARIA.B audience
TraitClusterScore
Pet OwnershipJOY3.02
Price SensitivityPREMIUM2.4
Quality AwarenessPREMIUM2
Luxury OrientationPREMIUM1.78
LGBTQ+ IdentityOPEN1.65
DIY MentalityTHRILL1.32

Worldwide distribution

Worldwide audience distribution share by country for MARIA.B
CountryShare
United States27.5%
United Kingdom13.5%
Saudi Arabia10.3%

See MARIA.B audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does MARIA.B have in United States?

MARIA.B has an estimated audience of 932,147 people in United States, concentrated in Texas and New York.

What is the gender split and age of MARIA.B fans?

77.2% of MARIA.B fans are female, 22.8% are male, with an average age of 28.6 years.

Which brands do MARIA.B fans like most?

MARIA.B fans show strongest brand affinity for Karachi (52.81×), Punjab, Pakistan (43.04×), and Lahore (65.32×) over the country average.

Where do MARIA.B fans live in United States?

MARIA.B fans in United States are most concentrated in Texas (reach 214,524), New York (reach 214,444), and California (reach 146,067). These three regions account for the largest share of the active audience.

What other brands do MARIA.B fans also like?

Beyond MARIA.B itself, the audience over-indexes on Punjab, Pakistan (43.04×), Lahore (65.32×), Islamabad (47.26×), and Indian wedding clothes (37.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for MARIA.B. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.